Cushman & Wakefield
Job Title
Senior Marketing Specialist
Job Description Summary The Senior Marketing Specialist is responsible for executing and managing marketing and communication projects for the Americas Valuation & Advisory service line. Daily responsibilities include project managing the creation of marketing materials, including email marketing, web content, thought leadership and research reports, capabilities materials, etc. This position is a part of the Americas Marketing Investor Services team and will collaborate with regional and corporate Marketing teams to execute on strategic vision, brand and message.
Responsibilities
Execution of critical marketing initiatives for Valuation & Advisory service line and product types, including the project management/coordination of marketing collateral, reports, campaigns, thought leadership and capabilities documents with distribution on multiple channels (eblasts, social media, web, internal, etc.)
Collaborate with our Global Marketing & Research organization to develop/create marketing content that supports strategic initiatives
Partner with marketing directors to understand business objectives and align marketing plan to these initiatives
Partner with other service line marcom professionals to coordinate project resources
Assist in ensuring overall achievement of financial and other targets using a robust set of key performance indicators
Ensure global brand standards are applied, and brand positioning is supported for all marcom activities
Understand Valuation & Advisory marketplace changing dynamics and client needs, provide proactive strategies to maintain a market-leading position against changing client priorities
Based on growth and client retention goals, proactively develop strategies, plans and campaign with content that positions Valuation & Advisory as differentiated thought leader in the industry
Oversee ongoing web site needs and improvements including landing pages to enable campaigns
Create and maintain service line collateral and BD baseline content.
Qualifications
Bachelor’s Degree required, Marketing & Communications, (preferably in journalism, English, marketing or public relations)
6+ years of marketing and/or communications experience preferred
Exceptional project management and organizational skills
Ability to interface and communicate with internal clients
Excellent oral and written communication skills
Strong analytical, problem solving, and conceptual skills
High level of proficiency in Microsoft Office Suite
Proficiency with Adobe InDesign
Marketing and communications experience within Commercial Real Estate industry would be ideal, interest is a must
Ability to independently achieve successful outcomes on all executed activities with minimal supervision
Strong time management, organizational, and prioritization skills. Must have the ability to balance multiple priorities and projects simultaneously.
Self-motivated approach with the ability to take initiative but works well in a group environment
Benefits and Compensation Cushman & Wakefield also provides eligible employees with a range of benefit programs, including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance, as well as paid and unpaid time away from work. Competitive pay will vary based on location, experience, and other factors. The compensation range for this role is $85,000.00 to $100,000.00.
Equal Opportunity Employer Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.
Accommodations for Disabilities In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at
1-888-365-5406
or email HRServices@cushwake.com. Please refer to the job title and job location when you contact us.
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Job Description Summary The Senior Marketing Specialist is responsible for executing and managing marketing and communication projects for the Americas Valuation & Advisory service line. Daily responsibilities include project managing the creation of marketing materials, including email marketing, web content, thought leadership and research reports, capabilities materials, etc. This position is a part of the Americas Marketing Investor Services team and will collaborate with regional and corporate Marketing teams to execute on strategic vision, brand and message.
Responsibilities
Execution of critical marketing initiatives for Valuation & Advisory service line and product types, including the project management/coordination of marketing collateral, reports, campaigns, thought leadership and capabilities documents with distribution on multiple channels (eblasts, social media, web, internal, etc.)
Collaborate with our Global Marketing & Research organization to develop/create marketing content that supports strategic initiatives
Partner with marketing directors to understand business objectives and align marketing plan to these initiatives
Partner with other service line marcom professionals to coordinate project resources
Assist in ensuring overall achievement of financial and other targets using a robust set of key performance indicators
Ensure global brand standards are applied, and brand positioning is supported for all marcom activities
Understand Valuation & Advisory marketplace changing dynamics and client needs, provide proactive strategies to maintain a market-leading position against changing client priorities
Based on growth and client retention goals, proactively develop strategies, plans and campaign with content that positions Valuation & Advisory as differentiated thought leader in the industry
Oversee ongoing web site needs and improvements including landing pages to enable campaigns
Create and maintain service line collateral and BD baseline content.
Qualifications
Bachelor’s Degree required, Marketing & Communications, (preferably in journalism, English, marketing or public relations)
6+ years of marketing and/or communications experience preferred
Exceptional project management and organizational skills
Ability to interface and communicate with internal clients
Excellent oral and written communication skills
Strong analytical, problem solving, and conceptual skills
High level of proficiency in Microsoft Office Suite
Proficiency with Adobe InDesign
Marketing and communications experience within Commercial Real Estate industry would be ideal, interest is a must
Ability to independently achieve successful outcomes on all executed activities with minimal supervision
Strong time management, organizational, and prioritization skills. Must have the ability to balance multiple priorities and projects simultaneously.
Self-motivated approach with the ability to take initiative but works well in a group environment
Benefits and Compensation Cushman & Wakefield also provides eligible employees with a range of benefit programs, including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance, as well as paid and unpaid time away from work. Competitive pay will vary based on location, experience, and other factors. The compensation range for this role is $85,000.00 to $100,000.00.
Equal Opportunity Employer Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.
Accommodations for Disabilities In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at
1-888-365-5406
or email HRServices@cushwake.com. Please refer to the job title and job location when you contact us.
#J-18808-Ljbffr