FedEx Group
POSITION OVERVIEW: Lead paid acquisition strategy and execution across digital channels to drive qualified lead generation and customer acquisition at scale.
ESSENTIAL FUNCTIONS/JOB DUTIES:
1. Select, lead, educate, develop and motivate a staff of employees.
2. Develop and execute paid media strategies across Google Ads, social platforms, and display advertising to drive qualified lead generation.
3. Provide strategic oversight of multi-million-dollar advertising budget optimization for maximum ROAS performance.
4. Maintain leadership of A/B testing programs for ad creative, landing pages, and audience targeting optimization.
5. Establish collaboration frameworks with analytics team on attribution modeling and performance tracking methodologies.
6. Drive continuous learning and adaptation to platform updates, new features, and industry best practices.
7. Manage strategic relationships with external agencies and vendor partners for campaign execution and optimization.
8. Implement performance measurement and reporting systems to track campaign effectiveness and ROI.
9. Comply with all applicable laws/regulations, as well as company policies/procedures.
10. Perform other assignments or duties as required.
QUALIFICATIONS:
Bachelor’s degree in marketing, Business, Management, or equivalent work experience.
Five (5) years’ experience in performance marketing or equivalent role such as growth marketing or lead generation.
Experience managing people and marketing teams.
Expertise in Google Ads, Facebook Ads, LinkedIn Ads.
Strong analytical skills and proficiency in analytics tools.
Experience with marketing attribution and measurement.
WORKING CONDITIONS:
Must be able to travel.
FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.
Know Your Rights
Pay Transparency
If you have a disability and you need assistance in order to apply for a position with FedEx Freight, please call 800-888-8252 or e-mail at ADAAssistance@freight.fedex.com.
FedEx Freight will not discharge or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
#J-18808-Ljbffr
ESSENTIAL FUNCTIONS/JOB DUTIES:
1. Select, lead, educate, develop and motivate a staff of employees.
2. Develop and execute paid media strategies across Google Ads, social platforms, and display advertising to drive qualified lead generation.
3. Provide strategic oversight of multi-million-dollar advertising budget optimization for maximum ROAS performance.
4. Maintain leadership of A/B testing programs for ad creative, landing pages, and audience targeting optimization.
5. Establish collaboration frameworks with analytics team on attribution modeling and performance tracking methodologies.
6. Drive continuous learning and adaptation to platform updates, new features, and industry best practices.
7. Manage strategic relationships with external agencies and vendor partners for campaign execution and optimization.
8. Implement performance measurement and reporting systems to track campaign effectiveness and ROI.
9. Comply with all applicable laws/regulations, as well as company policies/procedures.
10. Perform other assignments or duties as required.
QUALIFICATIONS:
Bachelor’s degree in marketing, Business, Management, or equivalent work experience.
Five (5) years’ experience in performance marketing or equivalent role such as growth marketing or lead generation.
Experience managing people and marketing teams.
Expertise in Google Ads, Facebook Ads, LinkedIn Ads.
Strong analytical skills and proficiency in analytics tools.
Experience with marketing attribution and measurement.
WORKING CONDITIONS:
Must be able to travel.
FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.
Know Your Rights
Pay Transparency
If you have a disability and you need assistance in order to apply for a position with FedEx Freight, please call 800-888-8252 or e-mail at ADAAssistance@freight.fedex.com.
FedEx Freight will not discharge or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
#J-18808-Ljbffr