Cogent Analytics
We are seeking a dynamic and talented Marketing Manager to join our team. As a Marketing Manager, you will play a vital role in developing and implementing effective marketing strategies to drive business growth and enhance our brand presence. You will be responsible for overseeing all aspects of marketing, including market research, campaign planning, digital marketing, branding, and public relations. We are looking for a creative and results-oriented individual with a strong business acumen and excellent leadership skills.
Responsibilities
Develop and execute comprehensive marketing plans to achieve business objectives
Conduct market research and analyze industry trends to identify market opportunities
Manage and coordinate all marketing activities, including advertising campaigns, product launches, and company events
Collaborate with cross-functional teams to create compelling marketing content, including but not limited to company website, social media posts, brochures, trade show and recruiting materials, etc
Collaborate with estimating department to prepare professional project proposals
Execute the development and implementation of digital marketing strategies, including SEO, SEM, email marketing, and social media advertising
Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns and optimize marketing efforts accordingly
Manage the marketing budget and allocate resources effectively to maximize ROI
Stay updated on emerging marketing trends and technologies, and recommend innovative strategies to enhance brand awareness
Qualifications
Bachelor’s degree in Graphic Design, Marketing, Business Administration, or a related field
Proven experience as a Marketing Manager or a similar role, with a track record of successful marketing campaigns and business growth
Strong knowledge of digital marketing techniques and platforms, including SEO, SEM, social media, and email marketing
Proficient in market research and data analysis, with the ability to translate insights into actionable marketing strategies
Excellent written and verbal communication skills, with the ability to create compelling marketing content and deliver impactful presentations
Benefits
Dental insurance
Health insurance
Life insurance
Paid time off
Retirement plan
Vision insurance
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Responsibilities
Develop and execute comprehensive marketing plans to achieve business objectives
Conduct market research and analyze industry trends to identify market opportunities
Manage and coordinate all marketing activities, including advertising campaigns, product launches, and company events
Collaborate with cross-functional teams to create compelling marketing content, including but not limited to company website, social media posts, brochures, trade show and recruiting materials, etc
Collaborate with estimating department to prepare professional project proposals
Execute the development and implementation of digital marketing strategies, including SEO, SEM, email marketing, and social media advertising
Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns and optimize marketing efforts accordingly
Manage the marketing budget and allocate resources effectively to maximize ROI
Stay updated on emerging marketing trends and technologies, and recommend innovative strategies to enhance brand awareness
Qualifications
Bachelor’s degree in Graphic Design, Marketing, Business Administration, or a related field
Proven experience as a Marketing Manager or a similar role, with a track record of successful marketing campaigns and business growth
Strong knowledge of digital marketing techniques and platforms, including SEO, SEM, social media, and email marketing
Proficient in market research and data analysis, with the ability to translate insights into actionable marketing strategies
Excellent written and verbal communication skills, with the ability to create compelling marketing content and deliver impactful presentations
Benefits
Dental insurance
Health insurance
Life insurance
Paid time off
Retirement plan
Vision insurance
#J-18808-Ljbffr