Senior Analyst - Paid Media
iQuanti, Jersey City, NJ, United States
This range is provided by iQuanti. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$95,000.00/yr - $105,000.00/yr Direct message the job poster from iQuanti Role Overview: We are seeking a
Senior Analyst – Paid Media
to join our team. This role will focus on analyzing cross-channel marketing data, identifying optimization opportunities, and delivering actionable insights to improve business outcomes. The ideal candidate has strong analytical skills, experience with marketing platforms and data sources, and the ability to translate complex data into clear, compelling business narratives. Key Responsibilities: Analyze data from various marketing platforms ( Google Ads, Meta Ads, Programmatic, Email platforms, Adobe Analytics ) to identify trends, performance gaps, and growth opportunities. Develop actionable insights to optimize marketing strategies across multiple channels. Track and interpret key marketing performance indicators (KPIs) such as
CPA, ROAS, LTV, Conversion Rates, CAC , and align them with business goals. Utilize
SQL
(BigQuery, Snowflake, Redshift) to query and analyze marketing and performance data. Build compelling
data visualizations and dashboards
using
Power BI, Tableau, Looker, and Google Data Studio
to communicate insights effectively. Apply marketing measurement frameworks such as
attribution modeling, incrementality analysis, media mix modeling (MMM), and A/B testing
to assess marketing effectiveness. Leverage statistical techniques (e.g.,
confidence intervals, statistical significance, correlation vs. causation ) to ensure accurate interpretation of results. Required Qualifications & Skills: 4+ years
of experience in marketing analytics, digital marketing, or a related field. Strong understanding of
digital marketing platforms
(Google Ads, Meta Ads, Programmatic, Email platforms, Adobe Analytics). Expertise in
data analysis, performance measurement, and marketing insights generation . Hands-on experience with
SQL
and cloud-based databases like
BigQuery, Snowflake, or Redshift . Proficiency in
data visualization tools
(Power BI, Tableau, Looker, Google Data Studio). Knowledge of
marketing measurement frameworks
(MMM, attribution, incrementality analysis, A/B testing). Solid understanding of
marketing funnel metrics and business KPIs . Basic knowledge of
statistical analysis
for marketing analytics. Strong problem-solving skills with an analytical and data-driven mindset. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Advertising Industries Advertising Services, Marketing Services, and Business Consulting and Services Referrals increase your chances of interviewing at iQuanti by 2x Get notified about new Media Analyst jobs in
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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$95,000.00/yr - $105,000.00/yr Direct message the job poster from iQuanti Role Overview: We are seeking a
Senior Analyst – Paid Media
to join our team. This role will focus on analyzing cross-channel marketing data, identifying optimization opportunities, and delivering actionable insights to improve business outcomes. The ideal candidate has strong analytical skills, experience with marketing platforms and data sources, and the ability to translate complex data into clear, compelling business narratives. Key Responsibilities: Analyze data from various marketing platforms ( Google Ads, Meta Ads, Programmatic, Email platforms, Adobe Analytics ) to identify trends, performance gaps, and growth opportunities. Develop actionable insights to optimize marketing strategies across multiple channels. Track and interpret key marketing performance indicators (KPIs) such as
CPA, ROAS, LTV, Conversion Rates, CAC , and align them with business goals. Utilize
SQL
(BigQuery, Snowflake, Redshift) to query and analyze marketing and performance data. Build compelling
data visualizations and dashboards
using
Power BI, Tableau, Looker, and Google Data Studio
to communicate insights effectively. Apply marketing measurement frameworks such as
attribution modeling, incrementality analysis, media mix modeling (MMM), and A/B testing
to assess marketing effectiveness. Leverage statistical techniques (e.g.,
confidence intervals, statistical significance, correlation vs. causation ) to ensure accurate interpretation of results. Required Qualifications & Skills: 4+ years
of experience in marketing analytics, digital marketing, or a related field. Strong understanding of
digital marketing platforms
(Google Ads, Meta Ads, Programmatic, Email platforms, Adobe Analytics). Expertise in
data analysis, performance measurement, and marketing insights generation . Hands-on experience with
SQL
and cloud-based databases like
BigQuery, Snowflake, or Redshift . Proficiency in
data visualization tools
(Power BI, Tableau, Looker, Google Data Studio). Knowledge of
marketing measurement frameworks
(MMM, attribution, incrementality analysis, A/B testing). Solid understanding of
marketing funnel metrics and business KPIs . Basic knowledge of
statistical analysis
for marketing analytics. Strong problem-solving skills with an analytical and data-driven mindset. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Advertising Industries Advertising Services, Marketing Services, and Business Consulting and Services Referrals increase your chances of interviewing at iQuanti by 2x Get notified about new Media Analyst jobs in
Jersey City, NJ . Expression of Interest: Social Media Manager
New York City Metropolitan Area 2 weeks ago New York City Metropolitan Area $100,000.00-$105,000.00 3 weeks ago New York City Metropolitan Area $45,000.00-$52,000.00 4 days ago Audience Marketing Asst. (US-based - remote)
New York City Metropolitan Area 1 week ago Mid-Level Marketing & Customer Performance Analyst
New York City Metropolitan Area 1 week ago Performance Media Manager - Strategy, cCommerce
Digital Analyst - A/B Testing & Incementality
New York City Metropolitan Area $85,000.00-$92,000.00 2 days ago New York, NY $160,000.00-$210,000.00 5 months ago Volunteer: Social Media Community Manager-REMOTE
AdTech Solutions Enablement and Support Senior Manager - CVS Media Exchange
Jersey City, NJ $100,000.00-$105,000.00 2 weeks ago Senior Manager, Email Marketing-HSO Digital and Social Media-Mount Sinai Hospital-Remote-Full Time-Days
General Manager, Communications, Media, Entertainment and Technology
New York City Metropolitan Area 5 hours ago New York, NY $140,000.00-$160,000.00 3 weeks ago Freelance Data Analyst (Python) - AI Tutor
New York, NY $110,000.00-$130,000.00 1 week ago Applications Analyst III (Digital Application Developer) - Digital and Technology Partners - Remote
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr