Artemax, Inc.
The Marketing Manager is responsible for the overall marketing and communication strategy and tactics. Manages all aspects of Artemax’s portfolio of brands marketing campaigns designed to support the growth and profitability of the organization in addition to leading a dynamic marketing team.
ESSENTIAL DUTIES AND RESPONSIBILITIES
This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time. Architect the annual marketing plans for each brand including marketing channel, implementation timeline and resources needed. Execute the implementation of the brands marketing plans - including campaigns, digital marketing, email, social and PR. Partner with sales and management team to define marketing materialsand programs. Develop tactical execution for new products. Undertake continuous analysis of competitive environment and industry trends and leverage insights into actionable strategies. Effectively communicate marketing campaign performance metrics with executive management team. Manage and optimize organic search, content marketing, email marketing social media and alternative digital channels. Work closely with ecommerce subject matter experts to drive online sales through PPC optimizations, technical SEO and CRO enhancements. Work alongside the Amazon team to drive sales through optimized product listings, content and brand store development. Partner with IT team on technical operations of the business – ERP, CRM, and data management. Partner with Creative team on the development of all branded materials and collateral, web images, email graphics, display ads, and the overall brand story of each brand. Work closely with Sales team to align sales and marketing strategies; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations. Manage relationships with third party vendors, suppliers and partners. Prioritize marketing projects and allocate resources accordingly and manage the marketing budget and expenditures. Interested in working with us? Download our Employment application and upload it in the form below. Education and/or Experience:
Bachelor’s degree in Marketing, Communication, Business or related field. Minimum of 10 years of progressive management and leadership role within marketing departments or advertising agency. Language Skills:
Strong interpersonal skills, exceptional written and verbal communication skills, hardworking, persistent, and dependable with a positive and enthusiastic attitude. Ability to read, analyze and interpret general communication and web instructions. Ability to effectively present information and respond to questions from managers, sales representatives, clients and production staff. Mathematical Skills:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. P&L management experience a plus. Computer Skills:
To perform this job successfully, an individual should have above average skills with Office suite applications, specifically Excel. Additionalworking knowledge of any Project Management software, ERP, data/warehousing and/or CRM systems. Reasoning Ability:
Ability to define problems, collect data, establish facts and draw valid conclusions. Complimentary Lunches, Popcorn, and Beverages! Paid Time Off and Holiday Pay for Full-Time Employees Education & Training Reimbursement Work Performance Recognition Programs Company-Sponsored Social Events and Recreation Room Employee Referral Incentive 100% Company Paid Life, AD&D, and Long-Term Disability Insurance 401K Enrollment Including Company Match Comprehensive Medical, Dental and Vision Insurance Plans
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This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time. Architect the annual marketing plans for each brand including marketing channel, implementation timeline and resources needed. Execute the implementation of the brands marketing plans - including campaigns, digital marketing, email, social and PR. Partner with sales and management team to define marketing materialsand programs. Develop tactical execution for new products. Undertake continuous analysis of competitive environment and industry trends and leverage insights into actionable strategies. Effectively communicate marketing campaign performance metrics with executive management team. Manage and optimize organic search, content marketing, email marketing social media and alternative digital channels. Work closely with ecommerce subject matter experts to drive online sales through PPC optimizations, technical SEO and CRO enhancements. Work alongside the Amazon team to drive sales through optimized product listings, content and brand store development. Partner with IT team on technical operations of the business – ERP, CRM, and data management. Partner with Creative team on the development of all branded materials and collateral, web images, email graphics, display ads, and the overall brand story of each brand. Work closely with Sales team to align sales and marketing strategies; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations. Manage relationships with third party vendors, suppliers and partners. Prioritize marketing projects and allocate resources accordingly and manage the marketing budget and expenditures. Interested in working with us? Download our Employment application and upload it in the form below. Education and/or Experience:
Bachelor’s degree in Marketing, Communication, Business or related field. Minimum of 10 years of progressive management and leadership role within marketing departments or advertising agency. Language Skills:
Strong interpersonal skills, exceptional written and verbal communication skills, hardworking, persistent, and dependable with a positive and enthusiastic attitude. Ability to read, analyze and interpret general communication and web instructions. Ability to effectively present information and respond to questions from managers, sales representatives, clients and production staff. Mathematical Skills:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. P&L management experience a plus. Computer Skills:
To perform this job successfully, an individual should have above average skills with Office suite applications, specifically Excel. Additionalworking knowledge of any Project Management software, ERP, data/warehousing and/or CRM systems. Reasoning Ability:
Ability to define problems, collect data, establish facts and draw valid conclusions. Complimentary Lunches, Popcorn, and Beverages! Paid Time Off and Holiday Pay for Full-Time Employees Education & Training Reimbursement Work Performance Recognition Programs Company-Sponsored Social Events and Recreation Room Employee Referral Incentive 100% Company Paid Life, AD&D, and Long-Term Disability Insurance 401K Enrollment Including Company Match Comprehensive Medical, Dental and Vision Insurance Plans
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