Circle
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Lead Product Marketing Manager
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Circle Circle is a financial technology company at the epicenter of the emerging internet of money, where value can travel globally, nearly instantly and at lower cost than legacy settlement systems. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs. What You’ll Be Part Of Circle is committed to visibility and stability in everything we do. As we grow, we expand into new jurisdictions. Our values are High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder. What You’ll Be Responsible For We are looking for a highly motivated and experienced Lead Product Marketing Manager to drive go-to-market success for Circle’s Liquidity product pillar. You’ll partner with Product, Business Development, Communications and Marketing to bring new liquidity solutions to market and strengthen Circle’s position as the leading global stablecoin network. You’ll define product positioning, craft GTM strategies, and execute launches that drive awareness, adoption, and usage across key customer segments. Key Responsibilities Collaborate cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally. Drive go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact. Develop data-driven insights that inform product and marketing strategies, aligned with customer needs and business goals. Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth. Enable sales & partnerships by creating training programs, customer-facing content, and partner enablement assets. Lead competitive intelligence efforts, providing analysis and strategic positioning to stay ahead of the competition. Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence. Key Qualifications & Attributes Growth mindset and agility: comfortable with change, able to bring structure to ambiguity through prioritization and rapid execution. Domain knowledge: 5+ years of experience across traditional finance, payments, DeFi, or crypto, with ability to apply insights to product and GTM strategies. Blockchain & fintech understanding: solid grasp of blockchain fundamentals and how stablecoins, payments infrastructure, or crypto rails work in practice; ability to translate technical concepts into customer value. 7+ years of relevant product marketing experience, including at least 2 years in crypto, payments, or financial services; experience owning launches and GTM plans. Customer-centric, technical storyteller: ability to turn complexity into clarity and craft messaging for customers, partners, and internal stakeholders. Proactive team player who thrives in small, collaborative teams and drives cross-functional execution. Cross-functional collaboration: builds strong relationships to align on priorities and deliver seamless customer experiences across product, sales, and marketing touchpoints. Strategic thinking: partners with product to shape roadmap priorities using market trends, competitor movements, and customer feedback. Note: Circle is committed to an inclusive financial future and provides compensation ranges based on a variety of factors. This description retains general compensation information as part of the job overview. Base Pay Range: $145,000 - $192,500 We are an
equal opportunity employer
and value diversity at Circle. We do not discriminate on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Circle participates in the E-Verify Program in certain locations, as required by law. If accommodations are needed in the interview process due to a disability, please contact accommodations@circle.com for support.
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Lead Product Marketing Manager
role at
Circle Circle is a financial technology company at the epicenter of the emerging internet of money, where value can travel globally, nearly instantly and at lower cost than legacy settlement systems. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs. What You’ll Be Part Of Circle is committed to visibility and stability in everything we do. As we grow, we expand into new jurisdictions. Our values are High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder. What You’ll Be Responsible For We are looking for a highly motivated and experienced Lead Product Marketing Manager to drive go-to-market success for Circle’s Liquidity product pillar. You’ll partner with Product, Business Development, Communications and Marketing to bring new liquidity solutions to market and strengthen Circle’s position as the leading global stablecoin network. You’ll define product positioning, craft GTM strategies, and execute launches that drive awareness, adoption, and usage across key customer segments. Key Responsibilities Collaborate cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally. Drive go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact. Develop data-driven insights that inform product and marketing strategies, aligned with customer needs and business goals. Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth. Enable sales & partnerships by creating training programs, customer-facing content, and partner enablement assets. Lead competitive intelligence efforts, providing analysis and strategic positioning to stay ahead of the competition. Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence. Key Qualifications & Attributes Growth mindset and agility: comfortable with change, able to bring structure to ambiguity through prioritization and rapid execution. Domain knowledge: 5+ years of experience across traditional finance, payments, DeFi, or crypto, with ability to apply insights to product and GTM strategies. Blockchain & fintech understanding: solid grasp of blockchain fundamentals and how stablecoins, payments infrastructure, or crypto rails work in practice; ability to translate technical concepts into customer value. 7+ years of relevant product marketing experience, including at least 2 years in crypto, payments, or financial services; experience owning launches and GTM plans. Customer-centric, technical storyteller: ability to turn complexity into clarity and craft messaging for customers, partners, and internal stakeholders. Proactive team player who thrives in small, collaborative teams and drives cross-functional execution. Cross-functional collaboration: builds strong relationships to align on priorities and deliver seamless customer experiences across product, sales, and marketing touchpoints. Strategic thinking: partners with product to shape roadmap priorities using market trends, competitor movements, and customer feedback. Note: Circle is committed to an inclusive financial future and provides compensation ranges based on a variety of factors. This description retains general compensation information as part of the job overview. Base Pay Range: $145,000 - $192,500 We are an
equal opportunity employer
and value diversity at Circle. We do not discriminate on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Circle participates in the E-Verify Program in certain locations, as required by law. If accommodations are needed in the interview process due to a disability, please contact accommodations@circle.com for support.
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