CPS Inc
Job Description
Strategic Marketing Specialist Richmond , Virginia Salary: $130,000–$150,000 Depending on Experience This is a newly created role focused on market research and identifying growth opportunities in both established and emerging markets — especially beyond the company’s core petroleum additives business. The person in this role will lead strategic evaluations, help shape market entry plans, and partner closely with R&D, business, and marketing teams to turn insights into action. This is a great opportunity to work for a global company doing nearly $3B in sales, with a strong track record of innovation and a collaborative, supportive culture. What You'll Do Research and identify potential new market applications globally, working closely with the New Business Development (NBD) team. Analyze and size up new markets looking at things like competitive landscape, growth potential, and customer needs. Build and present business cases for market entry. Reach out to potential customers to gather insights and build new relationships that could lead to future sales. Stay on top of market trends by reviewing third-party research, industry reports, internal data, and by attending relevant conferences and events. Adjacent Growth – Petroleum Additives (grease, shock absorber oils, etc.) Assess growth opportunities in related markets including sizing market potential, understanding competition, and identifying key targets. Collaborate with global and regional teams to develop marketing strategies that expand the company’s footprint in these adjacent categories. Support the creation of marketing materials and technical collateral for new offerings, in partnership with R&D. Contribute to business planning and help guide go-to-market efforts that support revenue growth. What You Bring Bachelor’s degree in Marketing, Business, or related field. 10+ years of experience in market research, business planning, or marketing strategy — ideally in an industrial or chemical environment. Proven ability to develop and execute successful B2B growth plans. Strong analytical and communication skills — you can take in large sets of data, extract insights, and explain your thinking clearly. Confident presenting ideas to internal stakeholders and external partners. Able to lead cross-functional projects and work well in collaborative teams. Comfortable juggling multiple priorities in a fast-paced, evolving environment. Willingness to travel for conferences, client meetings, and research. 401(k) with company match + pension plan 3 weeks’ vacation + summer flex hours Supportive team and growth-focused culture Login to save this search and get notified of similar positions. Related Jobs:
Senior Strategist New York City , NY
Analytics Supervisor (hybrid) New York City , NY
Media Supervisor, Retail Media New York City , NY Login to save this search and get notified of similar positions. Ready to take your career to new heights? Explore job opportunities in and around Richmond, Virginia, known for its charming blend of history, culture, and opportunity. Richmond boasts a vibrant arts scene, with galleries like the Virginia Museum of Fine Arts, theaters like the Altria Theater, and the exciting performances at the Richmond Coliseum. Indulge in the local cuisine, from classic Southern comfort food to modern culinary delights. With the James River running through the city and beautiful parks like Maymont and Belle Isle, there are endless outdoor recreational opportunities. Don't miss out on being part of this dynamic city, where history meets innovation and career growth awaits. Browse our job listings now and consider making Richmond your professional home.
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Strategic Marketing Specialist Richmond , Virginia Salary: $130,000–$150,000 Depending on Experience This is a newly created role focused on market research and identifying growth opportunities in both established and emerging markets — especially beyond the company’s core petroleum additives business. The person in this role will lead strategic evaluations, help shape market entry plans, and partner closely with R&D, business, and marketing teams to turn insights into action. This is a great opportunity to work for a global company doing nearly $3B in sales, with a strong track record of innovation and a collaborative, supportive culture. What You'll Do Research and identify potential new market applications globally, working closely with the New Business Development (NBD) team. Analyze and size up new markets looking at things like competitive landscape, growth potential, and customer needs. Build and present business cases for market entry. Reach out to potential customers to gather insights and build new relationships that could lead to future sales. Stay on top of market trends by reviewing third-party research, industry reports, internal data, and by attending relevant conferences and events. Adjacent Growth – Petroleum Additives (grease, shock absorber oils, etc.) Assess growth opportunities in related markets including sizing market potential, understanding competition, and identifying key targets. Collaborate with global and regional teams to develop marketing strategies that expand the company’s footprint in these adjacent categories. Support the creation of marketing materials and technical collateral for new offerings, in partnership with R&D. Contribute to business planning and help guide go-to-market efforts that support revenue growth. What You Bring Bachelor’s degree in Marketing, Business, or related field. 10+ years of experience in market research, business planning, or marketing strategy — ideally in an industrial or chemical environment. Proven ability to develop and execute successful B2B growth plans. Strong analytical and communication skills — you can take in large sets of data, extract insights, and explain your thinking clearly. Confident presenting ideas to internal stakeholders and external partners. Able to lead cross-functional projects and work well in collaborative teams. Comfortable juggling multiple priorities in a fast-paced, evolving environment. Willingness to travel for conferences, client meetings, and research. 401(k) with company match + pension plan 3 weeks’ vacation + summer flex hours Supportive team and growth-focused culture Login to save this search and get notified of similar positions. Related Jobs:
Senior Strategist New York City , NY
Analytics Supervisor (hybrid) New York City , NY
Media Supervisor, Retail Media New York City , NY Login to save this search and get notified of similar positions. Ready to take your career to new heights? Explore job opportunities in and around Richmond, Virginia, known for its charming blend of history, culture, and opportunity. Richmond boasts a vibrant arts scene, with galleries like the Virginia Museum of Fine Arts, theaters like the Altria Theater, and the exciting performances at the Richmond Coliseum. Indulge in the local cuisine, from classic Southern comfort food to modern culinary delights. With the James River running through the city and beautiful parks like Maymont and Belle Isle, there are endless outdoor recreational opportunities. Don't miss out on being part of this dynamic city, where history meets innovation and career growth awaits. Browse our job listings now and consider making Richmond your professional home.
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