Velocity Restorations LLC
Creative Director
About Us
Velocity and its portfolio of brands are the nation’s leading builders of Re‑Engineered Classics™, redefining what it means to own a classic. Our vehicles aren’t just restored; they’re entirely reborn. By blending timeless design with today’s performance, comforts, and technology, we set the standard for how classics are built, owned, and driven. Every product we create is crafted without compromise, honoring the past while delivering the experience of today.
Velocity’s Culture and Core Values Success at Velocity requires a “whatever it takes” mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes—because growth does not come from comfort.
We take ownership, assuming full responsibility for tasks, decisions, and outcomes, whether successes or setbacks, without shifting blame. “That’s not my job” is not in our vocabulary; when one part of our team falls short, we all do.
Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth. This mindset defines who we are and ensures our continued success.
Overview The Creative Director plays a key role in defining, executing, and elevating the creative vision for Velocity and its portfolio of premium automotive brands. This role oversees all visual storytelling across photography, video, design, and campaign creative, bringing the brand’s vehicles, products, and experiences to life through world‑class content and storytelling.
As the head of the in‑house creative team, the Creative Director leads designers, photographers, and videographers to produce work that reflects Velocity’s craftsmanship, innovation, and performance‑driven spirit. They develop, execute, and oversee all brand campaigns, seasonal and holiday promotions, and product launch initiatives, ensuring every creative touchpoint aligns with the company’s premium identity and strategic goals.
The Creative Director collaborates closely with the VP of Marketing, Brand Marketing Managers, and Digital Marketing Director to set creative direction and ensure consistent brand expression across digital, social, video, and experiential channels.
If you are a hands‑on creative leader with a passion for storytelling, design, and automotive culture, this role offers the opportunity to shape how the world experiences Velocity.
Job Level Director
Reports To VP of Marketing
Duties and Responsibilities Creative Leadership & Team Management
Lead, mentor, and inspire a multidisciplinary creative team including designers, photographers, and videographers
Set creative direction and uphold brand standards across all content and campaigns
Conduct regular creative reviews and provide actionable feedback to elevate quality and alignment
Manage workloads, timelines, and priorities to ensure on‑time delivery of creative deliverables
Use performance metrics and scorecards to evaluate team effectiveness and growth.
Campaign Development & Brand Execution
Develop, execute, and oversee all campaign creative, including product launches, seasonal promotions, and holiday initiatives
Translate marketing objectives into creative concepts that drive engagement and awareness
Collaborate with Brand Marketing Managers and the Digital Marketing Director to align creative execution with brand strategy and digital performance goals
Direct creative across all media formats, including photo, video, digital, print, and experiential
Brand & Visual Identity
Maintain and evolve the visual identity for Velocity and its portfolio of brands
Ensure cohesive application of brand identity across all creative outputs
Partner with Brand Marketing Managers to translate strategy into compelling visual storytelling
Oversee creative consistency across dealerships, retail partners, and collaborative campaigns.
Production Oversight
Manage all photo and video production from concept through post‑production
Oversee internal and external resources, schedules, and deliverables to ensure brand standards are met
Supervise creative execution for product shoots, lifestyle content, and brand campaigns.
Cross‑Functional Collaboration
Partner with the VP of Marketing to align creative direction with business goals
Collaborate with Sales, Events, and Partnerships teams to support campaigns, activations, and experiences
Work closely with PR and communications to ensure storytelling consistency across earned and owned media.
Innovation & Continues Improvement
Stay current on creative trends, production technologies, and design best practices
Bring fresh ideas to content, storytelling formats, and campaign approaches
Foster a culture of creativity, collaboration, and excellence within the marketing department
Key Performance Indicators (KPIs)
Creative Quality: 95%+ of deliverables meet brand and quality standards
On‑Time Delivery: Campaigns, shoots, and creative assets delivered within approved timelines
Brand Consistency: Unified visual identity across all brands and platforms
Campaign Effectiveness: Creative supports measurable engagement and lead generation goals
Team Development: Creative team meets performance metrics and demonstrates growth
Required Skills and Abilities
Proven experience leading creative teams in design, photography, and video
Strong creative vision with exceptional storytelling and brand‑building abilities
Excellent leadership, communication, and collaboration skills
Expertise in brand identity, campaign concepting, and production execution
Deep appreciation for automotive culture, craftsmanship, and luxury branding
Proficiency in Adobe Creative Suite and other design and production tools
Ability to manage multiple high‑priority projects with precision and attention to detail
Experience working cross‑functionally with marketing, sales, and leadership teams
Education Background and Experience
Bachelor’s degree in Design, Marketing, Communications, or related field preferred
10+ years of creative experience, including 5+ years in a leadership role
Proven success developing and executing integrated campaigns for premium, lifestyle, or automotive brands
Strong portfolio showcasing excellence in creative direction, photo/video, and design
Physical Demands (To include but not limited to)
Prolonged periods of sitting at a desk or workstation reviewing creative work
Occasional standing or walking during photo and video shoots, events, or shop visits
Occasional travel for campaign production or brand activations
Frequent use of hands for typing, writing, and reviewing digital materials
Ability to lift and transport photo or video equipment up to 25 pounds
Exposure to varying temperatures and noise levels near production or shop areas (PPE may be required)
Ability to safely operate a motor vehicle
Benefits Include
Compensation: Pay is based on experience and qualifications
Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days
Retirement: 401(k) with company match after 6 months at next enrollment period
Paid Time Off: Paid time off and paid holidays
Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment
Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity.
Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
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Velocity’s Culture and Core Values Success at Velocity requires a “whatever it takes” mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes—because growth does not come from comfort.
We take ownership, assuming full responsibility for tasks, decisions, and outcomes, whether successes or setbacks, without shifting blame. “That’s not my job” is not in our vocabulary; when one part of our team falls short, we all do.
Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth. This mindset defines who we are and ensures our continued success.
Overview The Creative Director plays a key role in defining, executing, and elevating the creative vision for Velocity and its portfolio of premium automotive brands. This role oversees all visual storytelling across photography, video, design, and campaign creative, bringing the brand’s vehicles, products, and experiences to life through world‑class content and storytelling.
As the head of the in‑house creative team, the Creative Director leads designers, photographers, and videographers to produce work that reflects Velocity’s craftsmanship, innovation, and performance‑driven spirit. They develop, execute, and oversee all brand campaigns, seasonal and holiday promotions, and product launch initiatives, ensuring every creative touchpoint aligns with the company’s premium identity and strategic goals.
The Creative Director collaborates closely with the VP of Marketing, Brand Marketing Managers, and Digital Marketing Director to set creative direction and ensure consistent brand expression across digital, social, video, and experiential channels.
If you are a hands‑on creative leader with a passion for storytelling, design, and automotive culture, this role offers the opportunity to shape how the world experiences Velocity.
Job Level Director
Reports To VP of Marketing
Duties and Responsibilities Creative Leadership & Team Management
Lead, mentor, and inspire a multidisciplinary creative team including designers, photographers, and videographers
Set creative direction and uphold brand standards across all content and campaigns
Conduct regular creative reviews and provide actionable feedback to elevate quality and alignment
Manage workloads, timelines, and priorities to ensure on‑time delivery of creative deliverables
Use performance metrics and scorecards to evaluate team effectiveness and growth.
Campaign Development & Brand Execution
Develop, execute, and oversee all campaign creative, including product launches, seasonal promotions, and holiday initiatives
Translate marketing objectives into creative concepts that drive engagement and awareness
Collaborate with Brand Marketing Managers and the Digital Marketing Director to align creative execution with brand strategy and digital performance goals
Direct creative across all media formats, including photo, video, digital, print, and experiential
Brand & Visual Identity
Maintain and evolve the visual identity for Velocity and its portfolio of brands
Ensure cohesive application of brand identity across all creative outputs
Partner with Brand Marketing Managers to translate strategy into compelling visual storytelling
Oversee creative consistency across dealerships, retail partners, and collaborative campaigns.
Production Oversight
Manage all photo and video production from concept through post‑production
Oversee internal and external resources, schedules, and deliverables to ensure brand standards are met
Supervise creative execution for product shoots, lifestyle content, and brand campaigns.
Cross‑Functional Collaboration
Partner with the VP of Marketing to align creative direction with business goals
Collaborate with Sales, Events, and Partnerships teams to support campaigns, activations, and experiences
Work closely with PR and communications to ensure storytelling consistency across earned and owned media.
Innovation & Continues Improvement
Stay current on creative trends, production technologies, and design best practices
Bring fresh ideas to content, storytelling formats, and campaign approaches
Foster a culture of creativity, collaboration, and excellence within the marketing department
Key Performance Indicators (KPIs)
Creative Quality: 95%+ of deliverables meet brand and quality standards
On‑Time Delivery: Campaigns, shoots, and creative assets delivered within approved timelines
Brand Consistency: Unified visual identity across all brands and platforms
Campaign Effectiveness: Creative supports measurable engagement and lead generation goals
Team Development: Creative team meets performance metrics and demonstrates growth
Required Skills and Abilities
Proven experience leading creative teams in design, photography, and video
Strong creative vision with exceptional storytelling and brand‑building abilities
Excellent leadership, communication, and collaboration skills
Expertise in brand identity, campaign concepting, and production execution
Deep appreciation for automotive culture, craftsmanship, and luxury branding
Proficiency in Adobe Creative Suite and other design and production tools
Ability to manage multiple high‑priority projects with precision and attention to detail
Experience working cross‑functionally with marketing, sales, and leadership teams
Education Background and Experience
Bachelor’s degree in Design, Marketing, Communications, or related field preferred
10+ years of creative experience, including 5+ years in a leadership role
Proven success developing and executing integrated campaigns for premium, lifestyle, or automotive brands
Strong portfolio showcasing excellence in creative direction, photo/video, and design
Physical Demands (To include but not limited to)
Prolonged periods of sitting at a desk or workstation reviewing creative work
Occasional standing or walking during photo and video shoots, events, or shop visits
Occasional travel for campaign production or brand activations
Frequent use of hands for typing, writing, and reviewing digital materials
Ability to lift and transport photo or video equipment up to 25 pounds
Exposure to varying temperatures and noise levels near production or shop areas (PPE may be required)
Ability to safely operate a motor vehicle
Benefits Include
Compensation: Pay is based on experience and qualifications
Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days
Retirement: 401(k) with company match after 6 months at next enrollment period
Paid Time Off: Paid time off and paid holidays
Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment
Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity.
Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
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