Data & Audience Specialist Job at 1-800-Flowers.com in Jericho

At 1-800-Flowers.com, Inc., we're building a data-driven foundation for personalized customer experiences across our family of brands.
We're seeking a Data & Audience Specialist to join our CRM Operations team within Owned Marketing.

This hybrid role combines technical and analytical skills to turn customer data into actionable marketing audiences that power engagement across email, SMS, and push channels. The specialist will collaborate across Marketing, Data, and Campaign Operations teams to ensure segmentation accuracy, data quality, and governance compliance.

Key Responsibilities:

• Build and manage customer audiences using data from Snowflake, CDPs, and ESPs.
• Translate marketing briefs and lifecycle strategies into technical audience logic.
• Perform data QA and validation to ensure accuracy and integrity of campaign audiences.
• Write and optimize SQL queries for audience extraction, analysis, and validation.
• Partner with Data Governance to uphold standards for data quality, taxonomy, and compliance.
• Monitor integrations and data feeds across systems to ensure seamless execution.
• Provide insights on audience reach, overlap, and engagement performance.
• Collaborate cross-functionally to drive personalization and segmentation strategy.

If you're passionate about using data to bring meaningful personalization to millions of customers and thrive at the intersection of marketing and technology - we'd love to meet you.

The expected salary range for this position is $80,000 to $85,000 yearly. The actual compensation will be determined by experience and other factors permitted by the law.

To ensure that we remain an employer of choice, we offer comprehensive and competitive health, wellness, and other benefits to regular and full-time team members. Benefits vary by location, average hours, and time with the company.

Benefits for this location include*:

• Medical, dental, vision, life and disability insurance for the associate and family (if applicable)
• Flexible Spending Account
• Health Savings Account
• 401k retirement program
• Mental health resources/ Employee Assistance Program
• 80 hours of paid vacation time (accrued on an hourly basis)
• 9 paid holidays
• 30% employee discount across our family of brands
• Potential eligibility for annual merit-based wage increase, if applicable

*Exact benefit terms, conditions and eligibility requirements are governed by official plan documents and are subject to applicable law. In addition, the Company reserves the right to change the terms and conditions and to terminate these and other plans and programs at any time.

• Bachelor's degree in Marketing, Data Analytics, Information Systems, or related field.
• 3-5 years of experience in CRM Operations, Data Analytics, or Marketing Technology.
• Strong proficiency in SQL and experience querying large datasets (Snowflake or similar).
• Hands-on experience with CDPs and ESPs (e.g., Braze, Simon Data, Iterable, Salesforce Marketing Cloud).
• Understanding of data governance, schema relationships, and customer data architecture.
• Knowledge of HTML/CSS for email development or rendering QA.
• Proven ability to translate marketing requirements into technical logic and workflows.
• Experience with data privacy and compliance regulations (CAN-SPAM, TCPA, GDPR, CCPA).
• Exceptional attention to detail, QA discipline, and documentation skills.
• Excellent communication and cross-functional collaboration abilities.

Preferred:

• Familiarity with data integration tools (Hightouch, Census) and visualization platforms (Looker, Tableau, Power BI).
• Background in retail, eCommerce, or multi-brand marketing environments.