Marketing Manager, Native and Display Advertising Job at BuyerLink, LLC in Ameri

What you will do Lead and oversee end-to-end Native/Display Advertising strategies to align with business goals Plan, launch, and optimize native/display ad campaigns across multiple platforms Develop compelling ad copy and creatives, continuously analyzing performance and testing new assets to maximize CTR, conversion rates, and lead quality Monitor, analyze, and optimize campaign performance & present findings into actionable insights Manage budgets and pacing to ensure efficient ROAS Run A/B tests, audience segmentation, and targeting/retargeting/lookalike strategies Partner with sales, client services, and engineering teams to align goals and improve funnel performance Ad-hoc special projects Who you are & what makes you qualified 3+ years of hands-on experience managing native advertising campaigns on platforms such as Taboola, Outbrain, or similar networks Proven track record of scaling native advertising efforts and managing high-budget campaigns ($100k+/month) Demonstrated success in lead generation and/or performance marketing, with a focus on maximizing lead volume while optimizing CPL, ROI, and lead quality Solid working knowledge of tracking pixels, conversion events, and attribution tools Strong analytical mindset with the ability to interpret data, extract insights, and make data-driven optimization decisions Deep understanding of conversion funnels, attribution models, and ROAS Excellent communication, organization, collaboration, and project management skills Strong grasp of creative best practices for Native and Display Ad platforms Ability to manage multiple campaigns and priorities in a fast-paced, results-oriented environment A genuine passion for performance marketing and a test-and-learn mindset Nice to have Experience managing paid social advertising campaigns Knowledge of compliance and privacy standards in lead generation (TCPA, etc.) Previous agency or aggregator experience Compensation: $100k-115k annually #J-18808-Ljbffr