Marketing Manager, Native and Display Advertising Job at BuyerLink, LLC in Ameri

What you will do

• Lead and oversee end-to-end Native/Display Advertising strategies to align with business goals
• Plan, launch, and optimize native/display ad campaigns across multiple platforms
• Develop compelling ad copy and creatives, continuously analyzing performance and testing new assets to maximize CTR, conversion rates, and lead quality
• Monitor, analyze, and optimize campaign performance & present findings into actionable insights
• Manage budgets and pacing to ensure efficient ROAS
• Run A/B tests, audience segmentation, and targeting/retargeting/lookalike strategies
• Partner with sales, client services, and engineering teams to align goals and improve funnel performance
• Ad-hoc special projects

Who you are & what makes you qualified

• 3+ years of hands-on experience managing native advertising campaigns on platforms such as Taboola, Outbrain, or similar networks
• Proven track record of scaling native advertising efforts and managing high-budget campaigns ($100k+/month)
• Demonstrated success in lead generation and/or performance marketing, with a focus on maximizing lead volume while optimizing CPL, ROI, and lead quality
• Solid working knowledge of tracking pixels, conversion events, and attribution tools
• Strong analytical mindset with the ability to interpret data, extract insights, and make data-driven optimization decisions
• Deep understanding of conversion funnels, attribution models, and ROAS
• Excellent communication, organization, collaboration, and project management skills
• Strong grasp of creative best practices for Native and Display Ad platforms
• Ability to manage multiple campaigns and priorities in a fast-paced, results-oriented environment
• A genuine passion for performance marketing and a test-and-learn mindset

Nice to have

• Experience managing paid social advertising campaigns
• Knowledge of compliance and privacy standards in lead generation (TCPA, etc.)
• Previous agency or aggregator experience

Compensation: $100k-115k annually