Were seeking a Media Strategist with deep expertise in SEO to lead integrated media campaigns across a portfolio of clients. This role requires a strategic thinker who can bridge SEO with paid media efforts to drive measurable business outcomes. A strong understanding of how SEO impacts and enhances paid channels is essential, and candidates must be confident in using organic insights to inform cross-channel strategies.
As a client-facing lead, youll work across digital channels including paid search, paid social, programmatic display, B2B platforms (e.g., 6sense, Demandbase), and direct media buys. Youll also be a mentor to a team of 100+ media executioners, guiding them to think holistically, leverage automation and AI, and stay ahead of the curve in performance media.
General Overview of Responsibilities:
- Lead cross-functional collaboration with GTM strategists, media specialists, and Centers of Excellence (SEO, ABM, paid media) to develop, execute, and optimize integrated media campaigns.
- Own client relationships and media outcomes, mapping business goals to media KPIs like influenced pipeline and ROI.
- Provide SEO thought leadership, ensuring its effective integration into broader media strategies, and mentor team members to elevate campaign performance and learning.
- Manage and scale multi-channel campaigns, making data-driven optimizations across digital, social, and traditional media, while maintaining strong vendor relationships.
- Translate performance into insights, building clear, visual client-facing reports (with creative support) and proactively communicating progress and value. Conduct regular campaign audits and performance analyses to optimize and improve outcomes.
- Stay ahead of industry trends, continuously upskilling in AI, platform changes, and best practices, and contributing to strategic improvements across client accounts.
What You'll Bring to the Role:
- Deep expertise in SEO and its integration into broader media strategies with a strong understanding of how it influences paid and organic performance across the funnel.
- Strategic media planning skills, with the ability to translate demand generation, ABM, and full-funnel objectives into integrated, multi-channel media programs.
- Proficiency across a wide range of B2B marketing channels, including SEO, paid and organic search, email, content marketing, social media (especially LinkedIn and Reddit), programmatic, and direct media buys.
- Strong and consistent communication skills with a proven ability to guide clients, internal teams, and execution partners toward shared performance goals.
- Advanced program and project management capabilities, ensuring timely, organized, and efficient execution of complex media plans.
- Clear, compelling communication and presentation skills, including the ability to create visual campaign narratives in PowerPoint and collaborate cross-functionally.
- Data-driven decision-making, using performance metrics to optimize campaigns and demonstrate measurable ROI.
- Comfort with tools and platforms like Excel, PowerPoint, and media-specific platforms (e.g., Google Ads, SEMrush, Demandbase, etc.) to analyze, report, and present media performance.