We are on the lookout for a talented SEO Media Strategist to spearhead integrated media campaigns for a diverse client portfolio. This unique role calls for a strategic expert who can seamlessly blend SEO insights with paid media initiatives to drive significant business results. A robust understanding of the interplay between SEO and paid channels is crucial, along with the ability to utilize organic insights to shape holistic cross-channel strategies.
As the primary point of contact for our clients, you will engage across various digital platforms including paid search, paid social, programmatic display, and B2B advertising solutions (e.g., 6sense, Demandbase). Additionally, you will mentor a dynamic team of over 100 media specialists, inspiring them to adopt a comprehensive perspective, leverage automation, and stay ahead of trends in performance media.
Key Responsibilities:
- Foster cross-functional collaboration with GTM strategists, media experts, and Centers of Excellence (SEO, ABM, paid media) to strategize, execute, and enhance integrated media campaigns.
- Manage client relationships and media performance, aligning business objectives with media KPIs such as influenced pipeline and ROI.
- Provide leadership in SEO to ensure its integration into comprehensive media strategies, while mentoring team members to boost campaign performance and learning.
- Oversee and scale multi-channel campaigns, executing data-driven optimizations across digital, social, and traditional media, while nurturing robust vendor relationships.
- Convert performance data into actionable insights, producing visually appealing, client-friendly reports (with creative collaboration) and proactively communicating progress and value. Regularly conduct campaign audits and performance analyses for continuous optimization.
- Stay at the forefront of industry developments, continually enhancing skills in AI, platform updates, and best practices, while contributing to strategic innovations across client accounts.
Qualifications:
- Extensive expertise in SEO and its application in broader media strategies, with a profound understanding of its impact on both paid and organic performance throughout the funnel.
- Exceptional strategic media planning abilities, capable of transforming demand generation, ABM, and full-funnel goals into integrated, multi-channel media initiatives.
- Proficiency in a wide array of B2B marketing channels, encompassing SEO, paid and organic search, email, content marketing, social media (particularly LinkedIn and Reddit), programmatic, and direct media buys.
- Outstanding communication skills, proven in guiding clients, internal teams, and execution partners toward mutual performance targets.
- Strong program and project management skills, ensuring organized, timely execution of complex media plans.
- Exceptional presentation skills, with the capability to craft compelling visual narratives in PowerPoint and collaborate effectively across teams.
- Data-driven mindset, leveraging performance metrics to enhance campaigns and validate measurable ROI.
- Proficiency with tools such as Excel, PowerPoint, and industry-specific platforms (e.g., Google Ads, SEMrush, Demandbase, etc.) for analyzing, reporting, and presenting media performance.