Baseball Lifestyle 101 is hiring: Sr Media Specialist in Village of Farmingdale

BL101 began as an Instagram account started by a baseball obsessed teenager on his couch that started a community and has grown into something bigger than he ever could’ve imagined.

Today, Baseball Lifestyle has over 200 employees, retail locations in malls and tournament complexes, and can be found in various sporting goods stores around the country, like Dick’s Sporting Goods, Scheels, and Academy. The community built at BL101 has grown with the company’s success and the mission to grow the love of baseball stands true every day.

The journey at Baseball Lifestyle has brought our brand around the country to some of the biggest venues has to offer, and we will continue to spread our love of baseball and our brand to not just baseball fans, but everyone that is looking for the best off-field apparel the industry has to offer.

Role Overview

We’re looking for a Senior Media Specialist to own strategy and execution across our digital advertising channels. This role requires a hands-on media buyer who can build and optimize campaigns, while also driving the creative strategy and testing framework that fuels growth. You’ll partner with our internal creative team and external partners to develop new ad angles, test rapidly, and scale what works.

What You’ll Do

• Own paid media strategy & execution across Google Ads, Meta Ads, TikTok Ads, YouTube, Programmatic, and Connected TV.
• Manage full-funnel campaigns — from awareness to conversion — with a sharp focus on efficiency (CAC, ROAS, MER, NC ROAS).
• Develop creative testing roadmaps and partner with content creators/designers to source, brief, and iterate new ad assets.
• Scale winning campaigns using structured testing and budget allocation frameworks.
• Build reporting dashboards and communicate performance clearly (spend, CPA, ROAS, NC revenue).
• Collaborate with e-commerce, data, and creative teams to align on growth priorities, drop calendars, and product launches.
• Stay ahead of platform changes (AI-driven ad products, new placements, attribution models) and bring fresh ideas to the table.

What We’re Looking For

• 3-5 years of hands-on paid media buying experience, ideally in apparel, e-commerce, or consumer brands .
• Previous/current work at an agency is a plus.
• Proven ability to scale budgets profitably across Meta, Google, TikTok, YouTube; bonus if you’ve run Connected TV or programmatic.
• Deep understanding of creative strategy, ad testing frameworks, and performance storytelling .
• Strong analytical skills; fluent in metrics like CPA, ROAS, MER, NC ROAS, and attribution models (GA4, Triple Whale, etc.).
• Comfortable working in a fast-paced, drop-driven environment with frequent product launches.
• Excellent communicator and collaborator — can brief creative teams, present data insights, and influence leadership.
• Passion for sports, fashion, or youth culture is a plus.