Intuit
Manager 3, Marketing- Field Marketing (Experiential & Local)
Intuit, San Diego, California, United States, 92189
Overview
Intuit’s Consumer Group (CG) is looking for a Group Marketing Manager to develop a unified GTM strategy for experiential and grassroots campaigns for TurboTax local activation. This role focuses on developing and executing local marketing campaigns to promote TurboTax's 500+ retail store presence, delivering on the local marketing team strategy and fiscal year forecast targets. The Group Marketing Manager will oversee strategy planning, execution, and evaluation of marketing initiatives aimed at increasing in-person engagement at our locations. This position reports to the Director of Media & Performance Marketing based in San Diego, CA. We’re looking for a local activation marketplace expert with a passion for innovating, collaboration, a test-and-learn mindset, and growth mindset. This role is ideal for someone with a talent for community building, event planning, and translating local marketing strategies into measurable results. Responsibilities
Drive TurboTax local experiential and grassroots experiences to drive foot traffic to key local stores Lead Field Marketing Strategy: set the vision, roadmap, and priorities for Field Marketing with programs that drive growth, engagement, and long-term value for TurboTax Lead AOR and Field Marketing Team: manage and support the Field Marketing AOR in developing strategic media plans and Go-to-Market Campaign Planning; leverage insights and trends to develop hypothesis-driven strategies and GTM tactics to meet business objectives Drive cross-functional collaboration: partner with Business and Channel leads to ensure an integrated strategy across teams Analysis & optimization: monitor results, report insights to senior leadership, provide media recommendations, and track learnings for season-end reporting Competitive/market analysis: track local creative messaging and media activity, assess implications for business strategy, and develop contingency plans Budget management/forecasting: collaborate with analytics and finance to support performance forecasting and results attribution Lead with innovation: stay ahead of trends and identify opportunities to differentiate TurboTax Qualifications
10+ years in a strategic leadership role in local channel marketing or agency/consulting with experiential and grassroots focus; proven experience leading brands with high impact results Bachelor's degree in Marketing or related field (BA/BS); equivalent work experience considered Proven success in planning and executing local events that drive foot traffic Demonstrated ability to engage media agencies and collaborate with cross-functional teams Strong understanding of hyperlocal digital marketing tools and offline promotional tactics Exceptional project management and organizational skills; ability to work in a highly matrixed, fast-moving environment Strong communication and interpersonal skills; ability to collaborate with internal and external partners Test & Learn mindset with a track record of turning customer insights into tangible marketing results Flexibility to work evenings or weekends for events as required Familiarity with CRM platforms, foot traffic analytics tools, and social media ad managers Travel for industry networking, media, conferences, and related events Hybrid role: 3 days in office per week Compensation and Benefits
Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. This position may be eligible for a cash bonus, equity rewards, and benefits in accordance with applicable plans. The expected base pay ranges vary by location.
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Intuit’s Consumer Group (CG) is looking for a Group Marketing Manager to develop a unified GTM strategy for experiential and grassroots campaigns for TurboTax local activation. This role focuses on developing and executing local marketing campaigns to promote TurboTax's 500+ retail store presence, delivering on the local marketing team strategy and fiscal year forecast targets. The Group Marketing Manager will oversee strategy planning, execution, and evaluation of marketing initiatives aimed at increasing in-person engagement at our locations. This position reports to the Director of Media & Performance Marketing based in San Diego, CA. We’re looking for a local activation marketplace expert with a passion for innovating, collaboration, a test-and-learn mindset, and growth mindset. This role is ideal for someone with a talent for community building, event planning, and translating local marketing strategies into measurable results. Responsibilities
Drive TurboTax local experiential and grassroots experiences to drive foot traffic to key local stores Lead Field Marketing Strategy: set the vision, roadmap, and priorities for Field Marketing with programs that drive growth, engagement, and long-term value for TurboTax Lead AOR and Field Marketing Team: manage and support the Field Marketing AOR in developing strategic media plans and Go-to-Market Campaign Planning; leverage insights and trends to develop hypothesis-driven strategies and GTM tactics to meet business objectives Drive cross-functional collaboration: partner with Business and Channel leads to ensure an integrated strategy across teams Analysis & optimization: monitor results, report insights to senior leadership, provide media recommendations, and track learnings for season-end reporting Competitive/market analysis: track local creative messaging and media activity, assess implications for business strategy, and develop contingency plans Budget management/forecasting: collaborate with analytics and finance to support performance forecasting and results attribution Lead with innovation: stay ahead of trends and identify opportunities to differentiate TurboTax Qualifications
10+ years in a strategic leadership role in local channel marketing or agency/consulting with experiential and grassroots focus; proven experience leading brands with high impact results Bachelor's degree in Marketing or related field (BA/BS); equivalent work experience considered Proven success in planning and executing local events that drive foot traffic Demonstrated ability to engage media agencies and collaborate with cross-functional teams Strong understanding of hyperlocal digital marketing tools and offline promotional tactics Exceptional project management and organizational skills; ability to work in a highly matrixed, fast-moving environment Strong communication and interpersonal skills; ability to collaborate with internal and external partners Test & Learn mindset with a track record of turning customer insights into tangible marketing results Flexibility to work evenings or weekends for events as required Familiarity with CRM platforms, foot traffic analytics tools, and social media ad managers Travel for industry networking, media, conferences, and related events Hybrid role: 3 days in office per week Compensation and Benefits
Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. This position may be eligible for a cash bonus, equity rewards, and benefits in accordance with applicable plans. The expected base pay ranges vary by location.
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