Siemens
Overview
Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we live, work, and move today and for the next generation! We know that the only way a business thrive is if our people are thriving. That’s why we always put our people first. Our global, diverse team would be happy to support you and challenge you to grow in new ways. Who knows where our shared journey will take you? This role will be responsible for creating and executing a robust content strategy for Siemens USA in alignment with the company’s strategic messaging framework. This role will lead the curation and creation of engaging and relevant content activations across multiple corporate channels, including websites, blogs, social media platforms and email newsletters that align with our company voice and business objectives. The Head of Content Marketing will work across internal teams and external stakeholders to strategically identify content opportunities that are creative, engaging, and informative for the company’s target audiences. They will need creative vision, collaboration skills, and the ability to see the big picture for this role. Candidates are accountable to deliver content that is engaging, meet KPIs, metrics, and drive brand awareness and demand.
Responsibilities
Developing and implementing a content plan that aligns with the company’s objectives, target audience and brand guidelines.
Creating new content, editing, and managing production timelines
Managing content pipelines to ensure availability of up-to-date assets supporting U.S. messaging priorities
Creating a content map for regularly updated topic landing environments that are SEO-friendly, engaging and multi-media rich including:
Evergreen content (i.e. customer stories, technology value proposition, conversion assets)
Drive-to content (i.e. podcasts, blogs)
Organic content (i.e. social media)
Ensure strong alignment across advertising, events, media relations and thought leadership to guide content and storytelling
Provide best practices aligned with industry trends and competitor analysis to inform content development and dissemination.
Ensuring consistent brand messaging and tone of voice.
Collaborating with cross-functional teams to gather information and develop content that supports business initiatives.
Monitoring and analyzing content performance metrics, such as website traffic, engagement rates and conversions to make data-driven recommendations.
Basic qualifications
Bachelor’s degree in marketing, communications, journalism or a related field.
7+ years of experience in B2B content marketing or content strategy, ideally with a background in technology industries.
7+ years of experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
7+ years of experience of demonstrated ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.
Must be authorized to work in the US without need of sponsorship now or potentially in the future.
Preferred Qualifications
Excellent creative skills with an emphasis on experience in digital marketing channels and strategies.
Strong project management skills with the ability to prioritize tasks and meet deadlines.
An analytical mindset to interpret data and metrics and optimize content performance
Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment.
Knowledge of content marketing trends, audience segmentation and persona development.
Knowledge of SEO best practices and keyword research tools.
You’ll benefit from
Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html
The pay range for this position is $107,520-$184,320 and the annual incentive target will be 15% of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.
About Siemens We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation as well as advanced healthcare, we create technology with purpose adding real value for customers. Learn more about Siemens here.
Our Commitment to Equity and Inclusion We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.
$107,520 $184,320 15%
#J-18808-Ljbffr
Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we live, work, and move today and for the next generation! We know that the only way a business thrive is if our people are thriving. That’s why we always put our people first. Our global, diverse team would be happy to support you and challenge you to grow in new ways. Who knows where our shared journey will take you? This role will be responsible for creating and executing a robust content strategy for Siemens USA in alignment with the company’s strategic messaging framework. This role will lead the curation and creation of engaging and relevant content activations across multiple corporate channels, including websites, blogs, social media platforms and email newsletters that align with our company voice and business objectives. The Head of Content Marketing will work across internal teams and external stakeholders to strategically identify content opportunities that are creative, engaging, and informative for the company’s target audiences. They will need creative vision, collaboration skills, and the ability to see the big picture for this role. Candidates are accountable to deliver content that is engaging, meet KPIs, metrics, and drive brand awareness and demand.
Responsibilities
Developing and implementing a content plan that aligns with the company’s objectives, target audience and brand guidelines.
Creating new content, editing, and managing production timelines
Managing content pipelines to ensure availability of up-to-date assets supporting U.S. messaging priorities
Creating a content map for regularly updated topic landing environments that are SEO-friendly, engaging and multi-media rich including:
Evergreen content (i.e. customer stories, technology value proposition, conversion assets)
Drive-to content (i.e. podcasts, blogs)
Organic content (i.e. social media)
Ensure strong alignment across advertising, events, media relations and thought leadership to guide content and storytelling
Provide best practices aligned with industry trends and competitor analysis to inform content development and dissemination.
Ensuring consistent brand messaging and tone of voice.
Collaborating with cross-functional teams to gather information and develop content that supports business initiatives.
Monitoring and analyzing content performance metrics, such as website traffic, engagement rates and conversions to make data-driven recommendations.
Basic qualifications
Bachelor’s degree in marketing, communications, journalism or a related field.
7+ years of experience in B2B content marketing or content strategy, ideally with a background in technology industries.
7+ years of experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
7+ years of experience of demonstrated ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.
Must be authorized to work in the US without need of sponsorship now or potentially in the future.
Preferred Qualifications
Excellent creative skills with an emphasis on experience in digital marketing channels and strategies.
Strong project management skills with the ability to prioritize tasks and meet deadlines.
An analytical mindset to interpret data and metrics and optimize content performance
Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment.
Knowledge of content marketing trends, audience segmentation and persona development.
Knowledge of SEO best practices and keyword research tools.
You’ll benefit from
Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html
The pay range for this position is $107,520-$184,320 and the annual incentive target will be 15% of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.
About Siemens We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation as well as advanced healthcare, we create technology with purpose adding real value for customers. Learn more about Siemens here.
Our Commitment to Equity and Inclusion We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.
$107,520 $184,320 15%
#J-18808-Ljbffr