LoadUp
Overview
LoadUp is a modern junk removal and home services company leveraging proprietary technology to connect consumers with a nationwide network of independently contracted service providers. We are a customer-centric organization committed to continual improvement, integrity, and high standards of service. LoadUp is a certified Great Place to Work and has been listed among Inc.’s 5000 Fastest-Growing Companies for four consecutive years (2019–2023). Director of Digital Marketing & Demand
— Lead digital growth and demand generation across LoadUp’s house of brands, owning strategy for web, SEO, social, and content to drive brand awareness, generate qualified demand, and deliver measurable business results. You will set vision, manage budgets, mentor a talented team, and execute when needed. This is a high-impact leadership role for a results-driven marketer who builds scalable strategies and leads teams to success. What You’ll Do Strategy & Leadership:
Lead LoadUp’s digital marketing strategy and budgets to achieve growth and profitability; build and optimize demand generation for B2C and B2B; mentor the marketing team; stay ahead of digital, AI, and consumer trends.
Website & Digital Experience:
Own website strategy with web development and brand teams; drive conversions, customer experience, and brand consistency; evaluate and implement tools and technologies to enhance performance.
Channel & Campaign Management:
Oversee SEO, media, content, and social to deliver measurable results; create and optimize content (blogs, guides, landing pages, digital assets); develop thought leadership and conversion-focused content; manage agency partners.
Collaboration & Partnerships:
Coordinate with Sales, Operations, and Product to align digital strategy with the customer journey; ensure messaging and experiences build demand and brand value.
Analytics & Performance:
Define KPIs; use analytics tools (Google Analytics, SEMrush, Ahrefs, etc.) to track performance and tie marketing to revenue; foster testing and continuous improvement.
What You Bring 10+ years of digital marketing experience with strategic leadership and hands-on execution.
Proven track record leading teams, managing budgets, and driving measurable growth.
Experience generating demand and conversions across B2C and B2B.
Deep expertise in SEO, website strategy, paid media, social, and content marketing.
Strong project management skills; experience in Agile environments.
Collaboration with web development and design teams to optimize brand, UX, and conversions.
Experience managing external agencies to deliver results; familiarity with WordPress, HTML, CSS, and digital design tools.
Advanced analytics proficiency with Google Analytics, SEMrush, Ahrefs, and related platforms.
A collaborative, hands-on leader who inspires teams and drives cross-functional partnership.
What You Can Expect
At LoadUp we foster an environment that celebrates success and promotes a winning culture. We offer a dynamic, transparent workplace where innovation thrives and teamwork matters to delivering exceptional service to our customers. The company values make a positive impact while pursuing new paths to success.
Competitive compensation with performance impact
Comprehensive health, dental, vision, and life insurance
FSA/HSA options for flexible healthcare planning
Generous paid time off
401(k) with 5% company match
Employee recognition program
Monthly lifestyle stipends
Referral rewards program
Growth with purpose — opportunities to grow with the business
LoadUp is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales Industries: Consumer Services
#J-18808-Ljbffr
LoadUp is a modern junk removal and home services company leveraging proprietary technology to connect consumers with a nationwide network of independently contracted service providers. We are a customer-centric organization committed to continual improvement, integrity, and high standards of service. LoadUp is a certified Great Place to Work and has been listed among Inc.’s 5000 Fastest-Growing Companies for four consecutive years (2019–2023). Director of Digital Marketing & Demand
— Lead digital growth and demand generation across LoadUp’s house of brands, owning strategy for web, SEO, social, and content to drive brand awareness, generate qualified demand, and deliver measurable business results. You will set vision, manage budgets, mentor a talented team, and execute when needed. This is a high-impact leadership role for a results-driven marketer who builds scalable strategies and leads teams to success. What You’ll Do Strategy & Leadership:
Lead LoadUp’s digital marketing strategy and budgets to achieve growth and profitability; build and optimize demand generation for B2C and B2B; mentor the marketing team; stay ahead of digital, AI, and consumer trends.
Website & Digital Experience:
Own website strategy with web development and brand teams; drive conversions, customer experience, and brand consistency; evaluate and implement tools and technologies to enhance performance.
Channel & Campaign Management:
Oversee SEO, media, content, and social to deliver measurable results; create and optimize content (blogs, guides, landing pages, digital assets); develop thought leadership and conversion-focused content; manage agency partners.
Collaboration & Partnerships:
Coordinate with Sales, Operations, and Product to align digital strategy with the customer journey; ensure messaging and experiences build demand and brand value.
Analytics & Performance:
Define KPIs; use analytics tools (Google Analytics, SEMrush, Ahrefs, etc.) to track performance and tie marketing to revenue; foster testing and continuous improvement.
What You Bring 10+ years of digital marketing experience with strategic leadership and hands-on execution.
Proven track record leading teams, managing budgets, and driving measurable growth.
Experience generating demand and conversions across B2C and B2B.
Deep expertise in SEO, website strategy, paid media, social, and content marketing.
Strong project management skills; experience in Agile environments.
Collaboration with web development and design teams to optimize brand, UX, and conversions.
Experience managing external agencies to deliver results; familiarity with WordPress, HTML, CSS, and digital design tools.
Advanced analytics proficiency with Google Analytics, SEMrush, Ahrefs, and related platforms.
A collaborative, hands-on leader who inspires teams and drives cross-functional partnership.
What You Can Expect
At LoadUp we foster an environment that celebrates success and promotes a winning culture. We offer a dynamic, transparent workplace where innovation thrives and teamwork matters to delivering exceptional service to our customers. The company values make a positive impact while pursuing new paths to success.
Competitive compensation with performance impact
Comprehensive health, dental, vision, and life insurance
FSA/HSA options for flexible healthcare planning
Generous paid time off
401(k) with 5% company match
Employee recognition program
Monthly lifestyle stipends
Referral rewards program
Growth with purpose — opportunities to grow with the business
LoadUp is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales Industries: Consumer Services
#J-18808-Ljbffr