SUN PHARMA
Senior Manager, IDN HCP Marketing - Oncology & Immunology
SUN PHARMA, Princeton, New Jersey, us, 08543
Senior Manager, IDN HCP Marketing - Oncology & Immunology
Summary: The Senior Manager, Integrated Delivery Network (IDN) Healthcare Professional (HCP) Marketing – Oncology and Immunology role requires a highly motivated and resourceful individual who has solid marketing acumen and leadership behaviors necessary to deliver brand strategic imperatives.
Demonstrated success
in health care professional (HCP) and patient marketing within oncology, dermatology, immunology, rheumatology, and biologics is REQUIRED. Specific experience within the Hospital and Organized Customer space is highly preferred.
This is a team leader recognized for their ability to influence matrix team members and manage multiple agencies for the successful development and execution of both HCP and patient promotion plans. Experience with budget management, samples management, forecasting, quarterly business reviews, and life cycle management are expected. Effective cross-matrix team collaboration with Sales, Medical Affairs, Market Access and the Insights and Analytics teams is required. Demonstrated experience developing resources for the Hospital and Buy and Bill space is preferred. Highly talented, professional individuals who do not take themselves too seriously, integrate well within teams, and have a sense of humor are preferred.
Location : Princeton, NJ – Office
Key Responsibilities
Lead annual brand and budget plan
Support annual forecast process and monthly performance updates
Lead annual manufacturing forecast process for product and track monthly performance against forecast
Support evolution of the brand strategy and lifecycle management opportunities to continue to build the relevance of the brand by addressing unmet needs in identified diseases
Update message platform across customers as new data become available and ensure consistency of brand story across customers
Create and execute personal and non-personal promotion consistent with brand strategic imperatives and brand story
Partner with Digital Center of Excellence to develop and ensure all brand digital strategies are optimized
Lead, manage and integrate agencies into the marketing team to ensure project work is consistent with brand strategy and differentiated
Collaboratively lead review of promotion with Medical, Legal, and Regulatory Review teams to ensure compliant, effective promotion
Partner with business analytics in the development of primary research, assessment of secondary research and competitive analyses; translate research and data into actionable insights
Align with business partners and agencies on measurement plans to understand ROI and performance against KPIs
Work closely with Professional Relations in developing and maintaining KOL relationships
Represent Sun and brand with patient and professional societies and advocacy organizations
Education & Qualifications
Bachelor’s degree required; MBA preferred
Minimum seven (7) years of pharmaceutical and/or life sciences marketing experience; additional pharmaceutical experience in sales, medical affairs, and market access a plus
Experience with marketing and/or selling biologics within at least two of the following disease areas is REQUIRED: oncology, dermatology, immunology, rheumatology
Brand marketing experience with HCPs and patients in the US
Experience in developing product strategy and tactical plans aligned to brand vision, positioning and messaging
Experience with digital, media marketing, CRM and other programs to build high “engage and act” customer journeys
Launch experience desirable
Recognized ability to influence matrix team members to deliver brand objectives
Effective management of multiple agencies for both HCP and patient promotion plans
Experience managing brand overall budgets and agency budgets
Demonstrated ability to manage multiple projects simultaneously, set priorities and meet deadlines
Exceptional oral and written communication skills; proficient with Microsoft Office; Adobe Analytics and Veeva desirable
Transparent, ethical, honest, and collaborative team player
Strong problem-solving skills and solution generation
Positive attitude and ability to work effectively in a dynamic environment
Leadership mindset with ability to own the business and build trust across stakeholders
Passion for value creation and building breakthrough brands that address customer needs
Decisiveness based on strong analytical, project management, technical, and fiscal management skills
Compensation & Benefits The anticipated base compensation range is $104,000 to $163,500. Actual base compensation may vary by location and experience. Eligible for a corporate bonus. Benefits include medical, dental and vision coverage; life insurance; disability insurance; 401(k); flexible spending accounts; employee assistance program; and paid time off (vacation and sick time). At-will employment applies. The company reserves the right to modify base salary or compensation programs at any time.
The preceding job description is intended to indicate the general nature and level of work performed and is not intended to be an exhaustive list of duties. The company may change duties from time to time and assign comparable duties as needed. We provide equal employment opportunities to all employees and applicants regardless of race, religion, color, national origin, citizenship, sex, age, disability, or other legally protected status.
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Demonstrated success
in health care professional (HCP) and patient marketing within oncology, dermatology, immunology, rheumatology, and biologics is REQUIRED. Specific experience within the Hospital and Organized Customer space is highly preferred.
This is a team leader recognized for their ability to influence matrix team members and manage multiple agencies for the successful development and execution of both HCP and patient promotion plans. Experience with budget management, samples management, forecasting, quarterly business reviews, and life cycle management are expected. Effective cross-matrix team collaboration with Sales, Medical Affairs, Market Access and the Insights and Analytics teams is required. Demonstrated experience developing resources for the Hospital and Buy and Bill space is preferred. Highly talented, professional individuals who do not take themselves too seriously, integrate well within teams, and have a sense of humor are preferred.
Location : Princeton, NJ – Office
Key Responsibilities
Lead annual brand and budget plan
Support annual forecast process and monthly performance updates
Lead annual manufacturing forecast process for product and track monthly performance against forecast
Support evolution of the brand strategy and lifecycle management opportunities to continue to build the relevance of the brand by addressing unmet needs in identified diseases
Update message platform across customers as new data become available and ensure consistency of brand story across customers
Create and execute personal and non-personal promotion consistent with brand strategic imperatives and brand story
Partner with Digital Center of Excellence to develop and ensure all brand digital strategies are optimized
Lead, manage and integrate agencies into the marketing team to ensure project work is consistent with brand strategy and differentiated
Collaboratively lead review of promotion with Medical, Legal, and Regulatory Review teams to ensure compliant, effective promotion
Partner with business analytics in the development of primary research, assessment of secondary research and competitive analyses; translate research and data into actionable insights
Align with business partners and agencies on measurement plans to understand ROI and performance against KPIs
Work closely with Professional Relations in developing and maintaining KOL relationships
Represent Sun and brand with patient and professional societies and advocacy organizations
Education & Qualifications
Bachelor’s degree required; MBA preferred
Minimum seven (7) years of pharmaceutical and/or life sciences marketing experience; additional pharmaceutical experience in sales, medical affairs, and market access a plus
Experience with marketing and/or selling biologics within at least two of the following disease areas is REQUIRED: oncology, dermatology, immunology, rheumatology
Brand marketing experience with HCPs and patients in the US
Experience in developing product strategy and tactical plans aligned to brand vision, positioning and messaging
Experience with digital, media marketing, CRM and other programs to build high “engage and act” customer journeys
Launch experience desirable
Recognized ability to influence matrix team members to deliver brand objectives
Effective management of multiple agencies for both HCP and patient promotion plans
Experience managing brand overall budgets and agency budgets
Demonstrated ability to manage multiple projects simultaneously, set priorities and meet deadlines
Exceptional oral and written communication skills; proficient with Microsoft Office; Adobe Analytics and Veeva desirable
Transparent, ethical, honest, and collaborative team player
Strong problem-solving skills and solution generation
Positive attitude and ability to work effectively in a dynamic environment
Leadership mindset with ability to own the business and build trust across stakeholders
Passion for value creation and building breakthrough brands that address customer needs
Decisiveness based on strong analytical, project management, technical, and fiscal management skills
Compensation & Benefits The anticipated base compensation range is $104,000 to $163,500. Actual base compensation may vary by location and experience. Eligible for a corporate bonus. Benefits include medical, dental and vision coverage; life insurance; disability insurance; 401(k); flexible spending accounts; employee assistance program; and paid time off (vacation and sick time). At-will employment applies. The company reserves the right to modify base salary or compensation programs at any time.
The preceding job description is intended to indicate the general nature and level of work performed and is not intended to be an exhaustive list of duties. The company may change duties from time to time and assign comparable duties as needed. We provide equal employment opportunities to all employees and applicants regardless of race, religion, color, national origin, citizenship, sex, age, disability, or other legally protected status.
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