Humana
Overview
Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. As a Media Lead focused on TV/Mass Media marketing, you’ll develop and execute media strategies that resonate with communities across the country. You’ll lead planning and performance efforts for National & Local Humana & Centerwell campaigns, ensuring they reflect campaign needs while aligning with the brand. This role is ideal for a strategic thinker with deep media expertise and a passion for achieving and exceeding campaign goals and objectives. This role leads media strategy and execution; you will partner with internal teams, agencies, and analytics to deliver high-impact media that supports campaign goals, including member acquisition, retention or brand building efforts. The Lead position requires an in-depth understanding of national and local DRTV and Digital media, specifically nuances by channel and by market that impact go-to-market strategies. The ideal candidate has experience with developing media objectives, stewarding multi-channel media campaigns, managing budgets, reviewing analytics, and guiding agency partners. Key Responsibilities
Lead development of National and Local media strategies across DRTV and Digital channels. Manage agency and vendor relationships, ensuring timely, high-quality execution of local initiatives. Analyze performance and optimize; provide actionable insights to achieve media goals and business objectives. Collaborate cross-functionally with Customer Lifecycle Marketing, Portfolio, Brand Marketing, Analytics, Product, Clinical, and Sales teams to ensure alignment and maximize impact. Present strategies and results to senior leadership, influencing investment and marketing priorities. Impact
Your work helps Humana connect with members in meaningful, culturally relevant ways—supporting health equity and community engagement. Qualifications
Required Bachelor’s degree. Minimum of 10 years of experience in marketing, with at least 7 years in DRTV and Digital media strategy, planning, and execution. Proven ability to lead cross-functional initiatives and collaborate with diverse internal and external stakeholders. Strong understanding of market dynamics, media trends, and community engagement tactics. Demonstrated experience managing agency and vendor relationships, including oversight of campaign execution and performance. Experience working in highly regulated industries, with a strong grasp of compliance requirements in media. Experience developing omnichannel media plans that align with national brand strategy while addressing local needs. Preferred Experience in healthcare or other regulated industry. Familiarity with national and local media strategies. Proficiency in media analytics and reporting tools. Knowledge of compliance in media campaigns. Proven experience with all media channels with specific expertise in either digital and DRTV media platforms and performance metrics. Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet criteria: download speed 25 Mbps and upload speed 10 Mbps; wireless, wired cable or DSL connection recommended. Satellite, cellular and microwave connection can be used only if approved by leadership. Employees who live and work from Home in CA, IL, MT, or SD will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet business requirements. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. Benefits
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including: Health benefits effective day 1 Paid time off, holidays, volunteer time and jury duty pay Recognition pay 401(k) retirement savings plan with employer match Tuition assistance Scholarships for eligible dependents Parental and caregiver leave Employee charity matching program Network Resource Groups (NRGs) Career development opportunities Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. If selected, you may be invited to a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will be informed if you will move forward to the next round. Travel and Schedule
Travel: This is a remote position; occasional travel to Humana offices for training or meetings may be required. Scheduled Weekly Hours: 40 Pay Range: $115,200 - $158,400 per year. This job is eligible for a bonus incentive plan based on company and/or individual performance. Equal Opportunity Employer
Humana is an Equal Opportunity Employer. It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. About Us
Humana Inc. (NYSE: HUM) is committed to putting health first. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it.
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Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. As a Media Lead focused on TV/Mass Media marketing, you’ll develop and execute media strategies that resonate with communities across the country. You’ll lead planning and performance efforts for National & Local Humana & Centerwell campaigns, ensuring they reflect campaign needs while aligning with the brand. This role is ideal for a strategic thinker with deep media expertise and a passion for achieving and exceeding campaign goals and objectives. This role leads media strategy and execution; you will partner with internal teams, agencies, and analytics to deliver high-impact media that supports campaign goals, including member acquisition, retention or brand building efforts. The Lead position requires an in-depth understanding of national and local DRTV and Digital media, specifically nuances by channel and by market that impact go-to-market strategies. The ideal candidate has experience with developing media objectives, stewarding multi-channel media campaigns, managing budgets, reviewing analytics, and guiding agency partners. Key Responsibilities
Lead development of National and Local media strategies across DRTV and Digital channels. Manage agency and vendor relationships, ensuring timely, high-quality execution of local initiatives. Analyze performance and optimize; provide actionable insights to achieve media goals and business objectives. Collaborate cross-functionally with Customer Lifecycle Marketing, Portfolio, Brand Marketing, Analytics, Product, Clinical, and Sales teams to ensure alignment and maximize impact. Present strategies and results to senior leadership, influencing investment and marketing priorities. Impact
Your work helps Humana connect with members in meaningful, culturally relevant ways—supporting health equity and community engagement. Qualifications
Required Bachelor’s degree. Minimum of 10 years of experience in marketing, with at least 7 years in DRTV and Digital media strategy, planning, and execution. Proven ability to lead cross-functional initiatives and collaborate with diverse internal and external stakeholders. Strong understanding of market dynamics, media trends, and community engagement tactics. Demonstrated experience managing agency and vendor relationships, including oversight of campaign execution and performance. Experience working in highly regulated industries, with a strong grasp of compliance requirements in media. Experience developing omnichannel media plans that align with national brand strategy while addressing local needs. Preferred Experience in healthcare or other regulated industry. Familiarity with national and local media strategies. Proficiency in media analytics and reporting tools. Knowledge of compliance in media campaigns. Proven experience with all media channels with specific expertise in either digital and DRTV media platforms and performance metrics. Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet criteria: download speed 25 Mbps and upload speed 10 Mbps; wireless, wired cable or DSL connection recommended. Satellite, cellular and microwave connection can be used only if approved by leadership. Employees who live and work from Home in CA, IL, MT, or SD will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet business requirements. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. Benefits
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including: Health benefits effective day 1 Paid time off, holidays, volunteer time and jury duty pay Recognition pay 401(k) retirement savings plan with employer match Tuition assistance Scholarships for eligible dependents Parental and caregiver leave Employee charity matching program Network Resource Groups (NRGs) Career development opportunities Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. If selected, you may be invited to a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will be informed if you will move forward to the next round. Travel and Schedule
Travel: This is a remote position; occasional travel to Humana offices for training or meetings may be required. Scheduled Weekly Hours: 40 Pay Range: $115,200 - $158,400 per year. This job is eligible for a bonus incentive plan based on company and/or individual performance. Equal Opportunity Employer
Humana is an Equal Opportunity Employer. It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. About Us
Humana Inc. (NYSE: HUM) is committed to putting health first. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it.
#J-18808-Ljbffr