Humana
This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $115,200.00/yr - $158,400.00/yr
Become a part of our caring community and help us put health first
Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions.
As a Media Lead focused on TV/Mass Media marketing, you’ll develop and execute media strategies that resonate with communities across the country. You’ll lead planning and performance efforts for National & Local Humana & Centerwell campaigns, ensuring they reflect campaign needs while aligning with the brand.
This role is ideal for a strategic thinker with deep media expertise and a passion for achieving and exceeding campaign goals and objectives. This role leads media strategy and execution; you will partner with internal teams, agencies, and analytics to deliver high-impact media that supports campaign goals, including member acquisition, retention or brand building efforts.
The Lead position requires an in-depth understanding of national and local DRTV and Digital media, specifically nuances by channel and by market that impact go-to-market strategies. The ideal candidate has experience with developing media objectives, stewarding multi-channel media campaigns, managing budgets, reviewing analytics, and guiding agency partners.
Key Responsibilities
Lead development of National and Local media strategies across DRTV and Digital channels.
Manage agency and vendor relationships, ensuring timely, high-quality execution of local initiatives.
Analyze performance and optimize; monitor campaign performance and provide actionable insights to achieve media goals and business objectives.
Collaborate cross-functionally with Customer Lifecycle Marketing, Portfolio, Brand Marketing, Analytics, Product, Clinical, and Sales teams to ensure alignment and maximize impact.
Present strategies and results to senior leadership, influencing investment and marketing priorities.
Impact Your work helps Humana connect with members in meaningful, culturally relevant ways—supporting health equity and community engagement.
Qualifications Required
Bachelor’s degree.
Minimum of 10 years of experience in marketing, with at least 7 years in DRTV and Digital media strategy, planning, and execution.
Proven ability to lead cross-functional initiatives and collaborate with diverse internal and external stakeholders.
Strong understanding of market dynamics, media trends, and community engagement tactics.
Demonstrated experience managing agency and vendor relationships, including oversight of campaign execution and performance.
Experience working in highly regulated industries, with a strong grasp of compliance requirements in media.
Experience developing omnichannel media plans that align with national brand strategy while addressing local needs.
Preferred
Experience in healthcare or other regulated industry.
Familiarity with national and local media strategies.
Proficiency in media analytics and reporting tools.
Knowledge of compliance in media campaigns.
Proven experience with all media channels with specific expertise in either digital and DRTV media platforms and performance metrics.
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet criteria: minimum download 25 Mbps and upload 10 Mbps; wireless, wired cable or DSL connection is suggested.
Satellite, cellular and microwave connections can be used only if approved by leadership.
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet business requirements.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Benefits Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. Benefits include competitive packages such as:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using HireVue. If selected to move forward, you may participate in a pre-recorded Voice, Text Messaging and/or Video interview, which will be reviewed to determine next steps.
If you have questions, internal candidates may contact the Ask A Recruiter resource with the requisition number for quicker research.
Humana values personal identity protection. Applicants may be asked to provide their Social Security Number if not on file. When required, an email will be sent with secure instructions.
Travel: This is a remote position; occasional travel to Humana offices for training or meetings may be required.
Hours Scheduled Weekly Hours: 40
Pay Range: $115,200 - $158,400 per year (base pay, not including bonuses). This position may be eligible for a bonus incentive plan based on company and/or individual performance.
About Us Humana Inc. (NYSE: HUM) is committed to putting health first – for teammates, customers and the company. Through Humana insurance services and CenterWell healthcare services, we make it easier for millions to achieve their best health.
Equal Opportunity Employer Humana does not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. We comply with Section 503 of the Rehabilitation Act and VEVRAA to employ and advance individuals with disabilities and protected veteran status. Employment decisions are based on valid job requirements.
Note: This refined description preserves the core information without altering the job’s context and removes extraneous postings and distractions.
#J-18808-Ljbffr
Base pay range $115,200.00/yr - $158,400.00/yr
Become a part of our caring community and help us put health first
Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions.
As a Media Lead focused on TV/Mass Media marketing, you’ll develop and execute media strategies that resonate with communities across the country. You’ll lead planning and performance efforts for National & Local Humana & Centerwell campaigns, ensuring they reflect campaign needs while aligning with the brand.
This role is ideal for a strategic thinker with deep media expertise and a passion for achieving and exceeding campaign goals and objectives. This role leads media strategy and execution; you will partner with internal teams, agencies, and analytics to deliver high-impact media that supports campaign goals, including member acquisition, retention or brand building efforts.
The Lead position requires an in-depth understanding of national and local DRTV and Digital media, specifically nuances by channel and by market that impact go-to-market strategies. The ideal candidate has experience with developing media objectives, stewarding multi-channel media campaigns, managing budgets, reviewing analytics, and guiding agency partners.
Key Responsibilities
Lead development of National and Local media strategies across DRTV and Digital channels.
Manage agency and vendor relationships, ensuring timely, high-quality execution of local initiatives.
Analyze performance and optimize; monitor campaign performance and provide actionable insights to achieve media goals and business objectives.
Collaborate cross-functionally with Customer Lifecycle Marketing, Portfolio, Brand Marketing, Analytics, Product, Clinical, and Sales teams to ensure alignment and maximize impact.
Present strategies and results to senior leadership, influencing investment and marketing priorities.
Impact Your work helps Humana connect with members in meaningful, culturally relevant ways—supporting health equity and community engagement.
Qualifications Required
Bachelor’s degree.
Minimum of 10 years of experience in marketing, with at least 7 years in DRTV and Digital media strategy, planning, and execution.
Proven ability to lead cross-functional initiatives and collaborate with diverse internal and external stakeholders.
Strong understanding of market dynamics, media trends, and community engagement tactics.
Demonstrated experience managing agency and vendor relationships, including oversight of campaign execution and performance.
Experience working in highly regulated industries, with a strong grasp of compliance requirements in media.
Experience developing omnichannel media plans that align with national brand strategy while addressing local needs.
Preferred
Experience in healthcare or other regulated industry.
Familiarity with national and local media strategies.
Proficiency in media analytics and reporting tools.
Knowledge of compliance in media campaigns.
Proven experience with all media channels with specific expertise in either digital and DRTV media platforms and performance metrics.
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet criteria: minimum download 25 Mbps and upload 10 Mbps; wireless, wired cable or DSL connection is suggested.
Satellite, cellular and microwave connections can be used only if approved by leadership.
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet business requirements.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Benefits Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. Benefits include competitive packages such as:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using HireVue. If selected to move forward, you may participate in a pre-recorded Voice, Text Messaging and/or Video interview, which will be reviewed to determine next steps.
If you have questions, internal candidates may contact the Ask A Recruiter resource with the requisition number for quicker research.
Humana values personal identity protection. Applicants may be asked to provide their Social Security Number if not on file. When required, an email will be sent with secure instructions.
Travel: This is a remote position; occasional travel to Humana offices for training or meetings may be required.
Hours Scheduled Weekly Hours: 40
Pay Range: $115,200 - $158,400 per year (base pay, not including bonuses). This position may be eligible for a bonus incentive plan based on company and/or individual performance.
About Us Humana Inc. (NYSE: HUM) is committed to putting health first – for teammates, customers and the company. Through Humana insurance services and CenterWell healthcare services, we make it easier for millions to achieve their best health.
Equal Opportunity Employer Humana does not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. We comply with Section 503 of the Rehabilitation Act and VEVRAA to employ and advance individuals with disabilities and protected veteran status. Employment decisions are based on valid job requirements.
Note: This refined description preserves the core information without altering the job’s context and removes extraneous postings and distractions.
#J-18808-Ljbffr