Orca Pacific: A Monks Company
Group Director, Programmatic & Media
Orca Pacific: A Monks Company, New York, New York, us, 10261
About The Role
As a Group Director of Programmatic & Media, you’ll play an integral leadership role leading the Programmatic media team (P&M). The P&M team develops and executes media plans spanning both programmatic and direct media partnerships. Within this team, P&M channel leads facilitate buying across various mediums, including CTV, display, native, and video. As department lead, you will own staffing allocation, internal processes related to finance and revenue documentation, coordination across internal teams (AdOps, Analytics, Tech), and will drive the strategic vision for growth and innovation for the unit. You will work with team leads to provide continuous training and education on positioning of programmatic buys, changes to the ecosystem, and best practices for our clients. You will join new business and sales opportunities as well as review content for quarterly business reviews to ensure alignment with best practices and best-in-class programmatic strategy. Responsibilities
Set the overall Programmatic & Direct media strategy to drive client business outcomes, leading to client retention, cross-sell revenue growth, and securing net new business opportunities. Act as a sponsor and point of escalation for key accounts running programmatic media Implement internal processes to improve workflow and efficiency across the P&M team and other internal groups Manage team bandwidth, resource planning, and account allocations Provide subject matter expertise on executing programmatic and direct media campaigns across different platforms and publishers Participate in thought leadership and act as a Subject Matter Expert for internal and external opportunities (eg, speaking engagements) Drive the overall vision for the team and support any shifts in go-to-market strategy as the industry evolves About You
The essentials: 10+ years of experience in media planning and programmatic display, native, video, CTV, and audio 5+ years of direct people management experience, managing a team of at least 10 people Experience working with at least two of the following: DV360, The Trade Desk, Amazon DSP, StackAdapt and opinions on when to use one over the other Experience presenting programmatic and/or direct media performance and strategy in a client-facing situation to senior leadership Very high attention to detail and ability to synthesize large amounts of data into actionable information A general understanding of Search and Social digital media tactics and how they interact with programmatic media Solid grasp of the leading DSPs in the market and a clear recommendation for when to implement PMP and PG in media plans Understanding of analytic platforms such as Google Analytics and advanced measurement such as MTA and MMM Not a Must, But a Plus Hands on experience in Google Tag Manager & DoubleClick Campaign Manager Experience leading cross channel performance marketing efforts, or specifically leading accounts running Search & Social efforts alongside Programmatic & Media Familiarity with advanced measurement tools such as Measured, LiftLab, Haus We are an equal-opportunity employer and welcome applicants from all backgrounds. We celebrate diversity and are committed to building a team that reflects the communities we serve. Benefits
What We Offer Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA Generous PTO and 15 company-wide holidays 401k with company contribution Paid parental leave Work-life balance with an emphasis on personal well-being Career growth in a disruptor space & entrepreneurial opportunities within the Monks network A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more Commitment to DEI and sustainable growth Salary information and office policies, including Return to Office (RTO), are described in the posting. The salary offered will be determined based on job-related factors and may be higher or lower than the posted range. Salary Range $155,000—$210,000 USD
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As a Group Director of Programmatic & Media, you’ll play an integral leadership role leading the Programmatic media team (P&M). The P&M team develops and executes media plans spanning both programmatic and direct media partnerships. Within this team, P&M channel leads facilitate buying across various mediums, including CTV, display, native, and video. As department lead, you will own staffing allocation, internal processes related to finance and revenue documentation, coordination across internal teams (AdOps, Analytics, Tech), and will drive the strategic vision for growth and innovation for the unit. You will work with team leads to provide continuous training and education on positioning of programmatic buys, changes to the ecosystem, and best practices for our clients. You will join new business and sales opportunities as well as review content for quarterly business reviews to ensure alignment with best practices and best-in-class programmatic strategy. Responsibilities
Set the overall Programmatic & Direct media strategy to drive client business outcomes, leading to client retention, cross-sell revenue growth, and securing net new business opportunities. Act as a sponsor and point of escalation for key accounts running programmatic media Implement internal processes to improve workflow and efficiency across the P&M team and other internal groups Manage team bandwidth, resource planning, and account allocations Provide subject matter expertise on executing programmatic and direct media campaigns across different platforms and publishers Participate in thought leadership and act as a Subject Matter Expert for internal and external opportunities (eg, speaking engagements) Drive the overall vision for the team and support any shifts in go-to-market strategy as the industry evolves About You
The essentials: 10+ years of experience in media planning and programmatic display, native, video, CTV, and audio 5+ years of direct people management experience, managing a team of at least 10 people Experience working with at least two of the following: DV360, The Trade Desk, Amazon DSP, StackAdapt and opinions on when to use one over the other Experience presenting programmatic and/or direct media performance and strategy in a client-facing situation to senior leadership Very high attention to detail and ability to synthesize large amounts of data into actionable information A general understanding of Search and Social digital media tactics and how they interact with programmatic media Solid grasp of the leading DSPs in the market and a clear recommendation for when to implement PMP and PG in media plans Understanding of analytic platforms such as Google Analytics and advanced measurement such as MTA and MMM Not a Must, But a Plus Hands on experience in Google Tag Manager & DoubleClick Campaign Manager Experience leading cross channel performance marketing efforts, or specifically leading accounts running Search & Social efforts alongside Programmatic & Media Familiarity with advanced measurement tools such as Measured, LiftLab, Haus We are an equal-opportunity employer and welcome applicants from all backgrounds. We celebrate diversity and are committed to building a team that reflects the communities we serve. Benefits
What We Offer Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA Generous PTO and 15 company-wide holidays 401k with company contribution Paid parental leave Work-life balance with an emphasis on personal well-being Career growth in a disruptor space & entrepreneurial opportunities within the Monks network A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more Commitment to DEI and sustainable growth Salary information and office policies, including Return to Office (RTO), are described in the posting. The salary offered will be determined based on job-related factors and may be higher or lower than the posted range. Salary Range $155,000—$210,000 USD
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