Fairmont Copley Plaza Boston
Director of Sales and Marketing
Location: Boston, MA, USA. Full-time, Permanent.
Job Description
- Oversee the development, implementation, and management of all sales and marketing strategies to drive revenue, brand awareness, and customer satisfaction.
- Identify new business opportunities, develop key partnerships, and ensure the hotel remains competitive.
- Lead a team of sales and marketing professionals to create and execute initiatives that promote the hotel’s services, amenities, and unique value proposition.
- Work closely with senior leadership to establish long-term business objectives, track performance metrics, and optimize the hotel’s overall market position.
Ownership and Commercial Strategy
- Oversee commercial strategies for the new hotel and connect strategy with business processing.
- Lead the development and implementation of short-term and long-term sales, events, and marketing strategies to achieve revenue goals.
- Produce the hotel’s annual multi-year commercial strategy plan in partnership with on-property leaders and regional support.
- Work with commercial leadership to ensure Group Pricing & Rate Quotation Strategies maximize pricing components and achieve positive market share.
- Build and establish hotel B2B marketing, digital marketing, social media, public relations, and communications channels with brand e-commerce teams.
- Develop and execute departmental expense budget and forecasts.
- Develop detailed real-time knowledge of all competitor and market activity.
- Responsible for recruitment and retention of all sales and marketing roles and lead team development.
Qualifications
- Minimum 5 years in hotel sales.
- Previous experience in full-service, upscale/luxury hotels.
- Strong background selling rooms, F&B, catering, and meeting rooms.
- Strong communication skills, both verbal and written.
- Ability to multitask, prioritize, and meet deadlines.
- High level of engagement with customers and stakeholders.
- Maintain confidentiality of information.