Gannett
Overview Gannett is seeking a consumer-focused Automotive Reporter to join our national cars coverage team. This journalist will create compelling, audience-driven content that explores the past, present, and future of automobiles in the U.S.
We're looking for a car enthusiast with strong storytelling skills and a deep understanding of how to serve one or more of these key audience segments:
Auto shoppers and buyers
Auto owners and maintainers
Auto enthusiasts and hobbyists
This role supports Gannett's strategic goal of growing engaged audiences through high-quality, platform-optimized automotive content. You\'ll work closely with editors and reporters across the network to deliver timely, relevant, and innovative coverage that resonates with readers on multiple platforms.
This is a full-time, benefits-eligible position. The role is remote, though candidates may also be based in a Gannett local market.
Responsibilities Report and write stories that serve consumer needs and interests across the automotive space
Pitch timely ideas based on trends, news, and audience demand
Create content optimized for newsletters, search, and social media
Collaborate with editors and reporters across the network to amplify reach
Balance quick-turn news with enterprise features and long-form projects
Build and maintain relationships with sources across the automotive industry
Monitor performance metrics and adjust strategies to improve engagement
What You\'ll Need to Thrive A passion for cars and car culture
Strong writing, reporting, and multimedia storytelling skills
Familiarity with SEO, social media best practices, and audience analytics
Ability to work independently and collaboratively in a fast-paced environment
Clear, concise writing that avoids jargon and connects with readers
Creative ideas for engaging coverage across platforms
Requirements Proven experience in journalism, content creation, or digital media
Excellent news judgment and communication skills
Experience covering automotive topics or consumer-focused reporting (preferred)
Video production or editing skills (preferred)
Knowledge of newsletter strategy and performance metrics (preferred)
Employment is contingent on passing a post-offer, pre-employment background check
Performance Metrics Growth in audience engagement across target segments
Search and social referral performance
Newsletter open and click-through rates
Timeliness and relevance of coverage
Collaboration and contribution to team goals
Application Instructions We\'re eager to learn more about you and how you\'d approach this role. When applying, please upload a single PDF document that includes:
Your resume (1-2 pages)
A cover letter outlining your approach to automotive coverage
Links to 3-6 samples of your work that best reflect your skills and experience
Completing these steps ensures your application receives the highest consideration.
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The hourly rate for this role will range between $24.28 and $37.94. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
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