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TruStage

Communications Senior Manager (Hybrid)

TruStage, Madison, Wisconsin, us, 53774

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Overview At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. We’re passionate about building insurance and financial services solutions and push the boundaries of what’s possible. We’re looking for a Senior Manager of Communications to help shape what’s next by sharing experiences, ideas and skills to help others take control of their financial future. TruStage has received numerous awards for being a top place to work.

Job Purpose The Senior Manager of Communications develops effective communication strategies that connect TruStage’s priorities, strategic investments, vision, mission and ambition with internal and external stakeholders. Through compelling storytelling and interpersonal connections, this role inspires audiences to collaborate and contribute to an engaging and inclusive workplace culture while helping the company achieve its business goals. The position works closely with executives and business unit leaders to develop and execute communications strategies, plans and programs that support business goals and align stakeholders with the company’s purpose and brand values as the organization grows.

Job Responsibilities

Ensure enterprise communications reflect business and cultural goals, TruStage’s purpose, principles and values, and brand standards and key messaging platforms. Develop forward-thinking, engaging strategies that support the company’s direction.

Develop comprehensive communications plans for enterprise initiatives, ensuring consistent messaging across internal and external channels (e.g., employee forums, external forums, media, social media) and employee communications.

Provide communications counsel to executives, senior leaders and business leaders.

Stay current on advances in communications techniques, audience insights and change management to inform and inspire action.

Enhance the TruStage image and reputation as an industry thought leader and employer focused on issues relevant to TruStage and its stakeholders.

Partner with marketing leaders to identify opportunities for thought leadership and engage stakeholders.

Build employee stories, customer testimonials and other communications to enhance culture and express the TruStage difference.

Develop and execute communication plans supporting M&A, enterprise change management, complex social topics and crisis response within assigned business units and at the enterprise level.

Create and execute communications strategies for advisor-facing channels to drive engagement and business results.

Lead cross-functional collaboration with marketing, sales, product and all customer-facing teams to connect enterprise strategy with client needs.

Establish and track measurement frameworks to assess effectiveness of advisor and client-facing field communications and optimize based on data insights.

Manage field-facing communications touchpoints including newsletters, webinars, conferences, digital platforms, and training materials.

Serve as a trusted advisor to C-suite executives, providing messaging and positioning guidance for high-stakes initiatives affecting field-facing employees.

Lead enterprise-wide communications initiatives that require cross-functional collaboration and stakeholder alignment.

Provide communications expertise for product launches, regulatory updates and market expansion initiatives.

Collaborate with business development, product marketing and sales enablement teams to support field-facing employees in adopting new communication technologies and methodologies, including AI-enabled tools and digital platforms.

Job Requirements

Bachelor’s degree required

10+ years of progressive experience in corporate communications and marketing, spanning executive, internal and business/field-facing audiences

Strong storytelling, writing and editing skills for clear, concise and compelling materials, speeches and briefs under pressure

Proven success in developing and executing communications strategies that deliver measurable business results

Experience advising and supporting C-suite executives

Strategic thinker with experience leading enterprise-wide communications initiatives

Strong relationship-building skills, including integrity, inclusiveness, empathy, courage and collaboration

Expertise in change management and change communications

Excellent writing, messaging and storytelling across formats and channels

Marketing expertise with understanding of campaign development, audience segmentation and performance measurement

Experience working in agile environments and managing complex, multi-stakeholder projects

Collaborative leadership style with ability to influence cross-functional teams

Proficiency with modern communications technologies, digital platforms and emerging AI tools

Proven ability to develop and lead effective teams

Preferred Qualifications

15+ years of progressive experience in corporate communications across executive, internal and business/field-facing audiences

Background in regulated industries such as financial services, insurance or healthcare is preferred

ProSci certification

Additional Information If you’re ready to help make a difference, apply today. A resume is required to apply. TruStage may process applicant information using an AI tool to screen candidates; this score is one component of evaluation and does not automatically determine outcomes. Candidates may opt out of this process.

Compensation may vary based on job level, location, incentive plans and exemption status. Benefits include medical, dental, vision, life insurance, disability plans, parental leave, paid time off, 401k, tuition reimbursement and more. TruStage supports flexible and hybrid work arrangements.

Accommodation request : TruStage provides accommodations for applicants and interview process; please contact the accessibility department for assistance.

Note: This description contains job-related information only and is not indicative of a complete job description or all duties that may be required.

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