Intuit
Overview
Intuit’s Consumer Group’s CRM team is looking for an experienced senior marketing manager to drive the TurboTax business. The Senior Performance Marketing Manager will be responsible for running campaigns essential to achieving the organization’s retention goals and delivering personalized experiences to our customer base. You are an expert email marketer who can combine technology and creative marketing to make transformative ideas come to life. You are part of a high performing and intense team, creating email and mobile campaigns that inspire and educate our customers throughout the tax season lifecycle while sharing our message of powering prosperity.
Responsibilities
Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization.
Lead the effort to deliver superlative campaigns to customers, ensuring compelling storytelling, relevant content and best-in-class creative are present throughout our communications.
Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more.
Help define channel contact strategies and plans.
Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation. Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP set up and implementation to dynamic content execution.
Report on campaign and channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization. Understand key campaign, channel and customer level metrics and how to take CRM data to drive performance.
Qualifications
Experience managing large-scale email programs to drive transactions during tax season, delivering flawless execution and personalization.
Ability to lead the development of compelling campaigns with storytelling, relevant content, and strong creative across communications.
Proven track record implementing 1:1 campaigns with personalized messaging, offers, and content.
Ability to define channel contact strategies and plans.
Experience articulating campaign requirements and partnering with CRM data and operations teams; understanding how data flows into ESPs and supports dynamic content execution.
Experience reporting on campaign and channel performance with analytics collaboration and the ability to derive actionable insights at multiple organizational levels.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
#J-18808-Ljbffr
Responsibilities
Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization.
Lead the effort to deliver superlative campaigns to customers, ensuring compelling storytelling, relevant content and best-in-class creative are present throughout our communications.
Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more.
Help define channel contact strategies and plans.
Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation. Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP set up and implementation to dynamic content execution.
Report on campaign and channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization. Understand key campaign, channel and customer level metrics and how to take CRM data to drive performance.
Qualifications
Experience managing large-scale email programs to drive transactions during tax season, delivering flawless execution and personalization.
Ability to lead the development of compelling campaigns with storytelling, relevant content, and strong creative across communications.
Proven track record implementing 1:1 campaigns with personalized messaging, offers, and content.
Ability to define channel contact strategies and plans.
Experience articulating campaign requirements and partnering with CRM data and operations teams; understanding how data flows into ESPs and supports dynamic content execution.
Experience reporting on campaign and channel performance with analytics collaboration and the ability to derive actionable insights at multiple organizational levels.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
#J-18808-Ljbffr