Datadog,
Senior Demand Generation Marketing Manager - ABM
Datadog,, San Francisco, California, United States, 94199
Datadog is looking for an experienced Senior Demand Generation Marketing Manager (ABM) to strategize and execute ABM campaigns. You will act as the bridge between the sales teams and global marketing functions to deliver campaigns to capture the business of some of the most important and innovative brands in the world. Further, you will help define the reporting, measurement, and orchestration of these programs across all marketing channels and campaigns.
At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
What You’ll Do:
Create, optimize, and analyze end to end Account Based Marketing campaigns including physical and digital channels for the AMER market
Act as a Center-of-Excellence on ABM strategies to drive growth in regional ABM campaigns
Strategize customized experiences using various digital channels including Linkedin, Programmatic Display, Meta and more
Create landing page content with our sales teams to provide customized value statements for accounts in market
Help create and deliver physical account based marketing campaigns, ranging from 1:1 onsites to direct mail
Demonstrate strong executive presence and ability to work with sales leaders, field marketers and other members of the team to help Datadog grow globally
Who You Are:
9+ years operating marketing lead/demand generation campaigns: webinars, advertising campaigns, ABM, etc.
1-2 years running ABM campaigns: highly targeted campaigns across multiple channels aimed at a small grouping of accounts
Excellent written and verbal communication skills with a proven ability to get buy-in and influence others across functions
Strong understanding of Sales process and goals with experience building and maintaining close Sales-Marketing collaboration
Experience working with CRM (Salesforce, Hubspot, etc.), ad platforms and ABM tooling (Demandbase, 6Sense, Terminus, etc.)
Experience with next gen GTM technologies (Clay, Keyplay, Common Room, UserGems, etc.)
Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.
Benefits and Growth:
Generous and competitive benefits package
New hire stock equity (RSUs) and employee stock purchase plan
Continuous career development and pathing opportunities
Employee-focused best in class onboarding
Internal mentor and cross-departmental buddy program
Friendly and inclusive workplace culture
Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.
The reasonably estimated yearly salary for this role at Datadog is: $125,000 — $167,000 USD
About Datadog: Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers’ entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.
Equal Opportunity at Datadog: Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are the Candidate Legal Notices for your reference.
Datadog endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete this form. This form is for accommodation requests only and cannot be used to inquire about the status of applications.
Privacy and AI Guidelines: Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice. For information on our AI policy, please visit Interviewing at Datadog AI Guidelines.
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At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
What You’ll Do:
Create, optimize, and analyze end to end Account Based Marketing campaigns including physical and digital channels for the AMER market
Act as a Center-of-Excellence on ABM strategies to drive growth in regional ABM campaigns
Strategize customized experiences using various digital channels including Linkedin, Programmatic Display, Meta and more
Create landing page content with our sales teams to provide customized value statements for accounts in market
Help create and deliver physical account based marketing campaigns, ranging from 1:1 onsites to direct mail
Demonstrate strong executive presence and ability to work with sales leaders, field marketers and other members of the team to help Datadog grow globally
Who You Are:
9+ years operating marketing lead/demand generation campaigns: webinars, advertising campaigns, ABM, etc.
1-2 years running ABM campaigns: highly targeted campaigns across multiple channels aimed at a small grouping of accounts
Excellent written and verbal communication skills with a proven ability to get buy-in and influence others across functions
Strong understanding of Sales process and goals with experience building and maintaining close Sales-Marketing collaboration
Experience working with CRM (Salesforce, Hubspot, etc.), ad platforms and ABM tooling (Demandbase, 6Sense, Terminus, etc.)
Experience with next gen GTM technologies (Clay, Keyplay, Common Room, UserGems, etc.)
Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.
Benefits and Growth:
Generous and competitive benefits package
New hire stock equity (RSUs) and employee stock purchase plan
Continuous career development and pathing opportunities
Employee-focused best in class onboarding
Internal mentor and cross-departmental buddy program
Friendly and inclusive workplace culture
Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.
The reasonably estimated yearly salary for this role at Datadog is: $125,000 — $167,000 USD
About Datadog: Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers’ entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.
Equal Opportunity at Datadog: Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are the Candidate Legal Notices for your reference.
Datadog endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete this form. This form is for accommodation requests only and cannot be used to inquire about the status of applications.
Privacy and AI Guidelines: Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice. For information on our AI policy, please visit Interviewing at Datadog AI Guidelines.
#J-18808-Ljbffr