Datadog
Senior Demand Generation Marketing Manager - ABM
Datadog, San Francisco, California, United States, 94199
Overview
Datadog is looking for an experienced Senior Demand Generation Marketing Manager (ABM) to strategize and execute ABM campaigns. You will act as the bridge between the sales teams and global marketing functions to deliver campaigns to capture the business of some of the most important and innovative brands in the world. Further, you will help define the reporting, measurement, and orchestration of these programs across all marketing channels and campaigns. What You’ll Do
Create, optimize, and analyze end to end Account Based Marketing campaigns including physical and digital channels for the AMER market Act as a Center-of-Excellence on ABM strategies to drive growth in regional ABM campaigns Strategize customized experiences using various digital channels including LinkedIn, Programmatic Display, Meta and more Create landing page content with our sales teams to provide customized value statements for accounts in market Help create and deliver physical account based marketing campaigns, ranging from 1:1 onsite s to direct mail Demonstrate strong executive presence and ability to work with sales leaders, field marketers and other members of the team to help Datadog grow globally Who You Are
9+ years operating marketing lead/demand generation campaigns: webinars, advertising campaigns, ABM, etc. 1-2 years running ABM campaigns: highly targeted campaigns across multiple channels aimed at a small grouping of accounts Excellent written and verbal communication skills with a proven ability to get buy-in and influence others across functions Strong understanding of Sales process and goals with experience building and maintaining close Sales-Marketing collaboration Experience working with CRM (Salesforce, Hubspot, etc.), ad platforms and ABM tooling (Demandbase, 6Sense, Terminus, etc.) Experience with next gen GTM technologies (Clay, Keyplay, Common Room, UserGems, etc.) Benefits and Growth
Generous and competitive benefits package New hire stock equity (RSUs) and employee stock purchase plan Continuous career development and pathing opportunities Employee-focused best in class onboarding Internal mentor and cross-departmental buddy program Friendly and inclusive workplace culture About Datadog
Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers’ entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another. Equal Opportunity
Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Privacy and AI Guidelines: Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice. For information on our AI policy, please visit Interviewing at Datadog AI Guidelines. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Software Development
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Datadog is looking for an experienced Senior Demand Generation Marketing Manager (ABM) to strategize and execute ABM campaigns. You will act as the bridge between the sales teams and global marketing functions to deliver campaigns to capture the business of some of the most important and innovative brands in the world. Further, you will help define the reporting, measurement, and orchestration of these programs across all marketing channels and campaigns. What You’ll Do
Create, optimize, and analyze end to end Account Based Marketing campaigns including physical and digital channels for the AMER market Act as a Center-of-Excellence on ABM strategies to drive growth in regional ABM campaigns Strategize customized experiences using various digital channels including LinkedIn, Programmatic Display, Meta and more Create landing page content with our sales teams to provide customized value statements for accounts in market Help create and deliver physical account based marketing campaigns, ranging from 1:1 onsite s to direct mail Demonstrate strong executive presence and ability to work with sales leaders, field marketers and other members of the team to help Datadog grow globally Who You Are
9+ years operating marketing lead/demand generation campaigns: webinars, advertising campaigns, ABM, etc. 1-2 years running ABM campaigns: highly targeted campaigns across multiple channels aimed at a small grouping of accounts Excellent written and verbal communication skills with a proven ability to get buy-in and influence others across functions Strong understanding of Sales process and goals with experience building and maintaining close Sales-Marketing collaboration Experience working with CRM (Salesforce, Hubspot, etc.), ad platforms and ABM tooling (Demandbase, 6Sense, Terminus, etc.) Experience with next gen GTM technologies (Clay, Keyplay, Common Room, UserGems, etc.) Benefits and Growth
Generous and competitive benefits package New hire stock equity (RSUs) and employee stock purchase plan Continuous career development and pathing opportunities Employee-focused best in class onboarding Internal mentor and cross-departmental buddy program Friendly and inclusive workplace culture About Datadog
Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers’ entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another. Equal Opportunity
Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Privacy and AI Guidelines: Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice. For information on our AI policy, please visit Interviewing at Datadog AI Guidelines. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Software Development
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