Intuit
TurboTax Principal Technical SEO/GEO Manager
Intuit, San Diego, California, United States, 92189
Overview
Join the TurboTax Holistic Search team as a Principal Technical GEO/SEO Manager. With deep technical GEO and SEO expertise and a robust track record, you will optimize organic search tied to top line metrics (traffic, logins, units). 10-15+ years in the field, with GEO experience in the past year, and strong critical thinking to strategize and implement in a dynamic, fast-paced org. Be part of a results-focused team focused on continuous improvement and innovation in GEO and SEO. Responsibilities
Champion technical GEO and SEO best practices across the organization to bolster organic search traffic and meet business goals, influencing teams from ideation to execution. Provide deep technical GEO and SEO oversight and management of site architecture, migrations, technology decisions, crawling/rendering, subdomains, and more. Reimagine the TurboTax GEO and SEO three-year strategy in partnership with x-BU SEO leaders, AI teams, Analytics, and others, aligned with short-term and long-term objectives. Employ advanced GEO and SEO techniques for AI Overviews and LLMs, targeted for Gemini, ChatGPT, Perplexity, and other AI tools. Develop and implement advanced GEO and SEO one-year strategies for schema, multimedia, Core Web Vitals, and more. Collaborate with GEO and SEO content strategy teams to ensure best-in-class technical requirements are prioritized and implemented. Build and drive collaborative relationships across functions (engineering, web ops, design, strategy, analytics) to integrate GEO and SEO principles from design through coding. Lead effective communication across audiences and gather feedback from internal and external stakeholders, including agency partners. Be data-driven, analyzing user behavior and search performance to evolve GEO and SEO strategy with data-backed insights. Collaborate with Analysts and Data Scientists to advance GEO measurement for actionable insights. Lead GEO and SEO tracking, refine attribution across devices, and deliver performance reporting. Lead GEO and SEO testing requirements, promoting best practices for sitewide A/B, multivariate, geo, and personalization tests from concept to implementation. Integrate with the PPC team and broader digital marketing channels to maximize ROI. Manage app store optimization strategies to maximize mobile app visibility and downloads. Inspire and manage agency partners and contractors to deliver high-quality work for the TTSEO team. Qualifications
10-15+ years of hands-on, advanced technical SEO experience; PPC and Holistic Search familiarity a plus 1+ years of hands-on GEO experience, optimizing for LLMs, AIOs, and more BA/BS in Marketing, Business Administration, Computer Science, or a related field Expertise in SEO tools like Google Search Console, Screaming Frog, GetStat, SEMRush, Adobe Analytics, and other key industry tools Outstanding analytical and problem-solving skills with a data-driven decision-making ability Strong entrepreneurial spirit with a track record of innovation and a test-and-learn approach Exceptional communication skills and ability to give/receive constructive feedback Highly organized and detail-oriented with the ability to manage multiple priorities Ongoing commitment to staying on the cutting edge of search marketing trends Note: Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. Intuit conducts regular comparisons across categories of ethnicity and gender to ensure fair pay. Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. This position is eligible for a cash bonus, equity rewards, and benefits as per applicable plans and programs. Further compensation details are available at Intuit Careers. Seniority level
Mid-Senior level Employment type
Full-time Job function
Engineering and Information Technology Industries
Software Development We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Join the TurboTax Holistic Search team as a Principal Technical GEO/SEO Manager. With deep technical GEO and SEO expertise and a robust track record, you will optimize organic search tied to top line metrics (traffic, logins, units). 10-15+ years in the field, with GEO experience in the past year, and strong critical thinking to strategize and implement in a dynamic, fast-paced org. Be part of a results-focused team focused on continuous improvement and innovation in GEO and SEO. Responsibilities
Champion technical GEO and SEO best practices across the organization to bolster organic search traffic and meet business goals, influencing teams from ideation to execution. Provide deep technical GEO and SEO oversight and management of site architecture, migrations, technology decisions, crawling/rendering, subdomains, and more. Reimagine the TurboTax GEO and SEO three-year strategy in partnership with x-BU SEO leaders, AI teams, Analytics, and others, aligned with short-term and long-term objectives. Employ advanced GEO and SEO techniques for AI Overviews and LLMs, targeted for Gemini, ChatGPT, Perplexity, and other AI tools. Develop and implement advanced GEO and SEO one-year strategies for schema, multimedia, Core Web Vitals, and more. Collaborate with GEO and SEO content strategy teams to ensure best-in-class technical requirements are prioritized and implemented. Build and drive collaborative relationships across functions (engineering, web ops, design, strategy, analytics) to integrate GEO and SEO principles from design through coding. Lead effective communication across audiences and gather feedback from internal and external stakeholders, including agency partners. Be data-driven, analyzing user behavior and search performance to evolve GEO and SEO strategy with data-backed insights. Collaborate with Analysts and Data Scientists to advance GEO measurement for actionable insights. Lead GEO and SEO tracking, refine attribution across devices, and deliver performance reporting. Lead GEO and SEO testing requirements, promoting best practices for sitewide A/B, multivariate, geo, and personalization tests from concept to implementation. Integrate with the PPC team and broader digital marketing channels to maximize ROI. Manage app store optimization strategies to maximize mobile app visibility and downloads. Inspire and manage agency partners and contractors to deliver high-quality work for the TTSEO team. Qualifications
10-15+ years of hands-on, advanced technical SEO experience; PPC and Holistic Search familiarity a plus 1+ years of hands-on GEO experience, optimizing for LLMs, AIOs, and more BA/BS in Marketing, Business Administration, Computer Science, or a related field Expertise in SEO tools like Google Search Console, Screaming Frog, GetStat, SEMRush, Adobe Analytics, and other key industry tools Outstanding analytical and problem-solving skills with a data-driven decision-making ability Strong entrepreneurial spirit with a track record of innovation and a test-and-learn approach Exceptional communication skills and ability to give/receive constructive feedback Highly organized and detail-oriented with the ability to manage multiple priorities Ongoing commitment to staying on the cutting edge of search marketing trends Note: Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. Intuit conducts regular comparisons across categories of ethnicity and gender to ensure fair pay. Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. This position is eligible for a cash bonus, equity rewards, and benefits as per applicable plans and programs. Further compensation details are available at Intuit Careers. Seniority level
Mid-Senior level Employment type
Full-time Job function
Engineering and Information Technology Industries
Software Development We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr