GE Appliances, a Haier company
Senior Manager, Brand and Product Communications
GE Appliances, a Haier company, Louisville, Kentucky, us, 40201
Senior Manager, Brand and Product Communications
At GE Appliances, a Haier company, we come together to make “good things, for life.” We’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. The GE Appliances philosophy defines how we work: we come together, always look for a better way, and create possibilities.
We are seeking a creative and strategic communications professional to lead brand and product public relations that connect with consumers, media, and influencers.
The Opportunity : As the Senior Manager, Brand and Product Communications, you’ll develop and execute earned media strategies that build brand awareness, inspire consumer engagement, and drive sales. You’ll work closely with product and marketing teams to craft stories that highlight innovation and impact, manage agency relationships, proactive media outreach, press events, and measure PR performance. You’ll be part of a collaborative team supporting brand initiatives, product launches, and corporate events.
Position Senior Manager, Brand and Product Communications Location: USA, Louisville, KY
Responsibilities
Lead development and execution of high-impact media strategies tied to product launches and brand campaigns.
Identify and support company and external spokespeople who bring authenticity and credibility to our stories.
Create engaging storylines, news angles, and contributed content beyond standard press releases.
Develop messaging and talking points that highlight product differentiation and align across teams.
Manage the company’s online press room and ensure content is current and accessible, leveraging AI tools to enhance efficiency.
Produce clear and compelling content that translates technical information into engaging consumer narratives.
Plan and execute immersive media events that capture attention and elevate brand visibility.
Build and manage PR brand plans and budgets that grow awareness among journalists, editors, and influencers through media visits, activations, trade shows, and events.
Lead and manage agency relationships to drive aligned, cost-effective campaign execution.
Measure and report campaign performance with actionable insights and regular updates.
Provide strategic communications counsel across commercial teams in partnership with senior leadership.
Oversee multiple external partners, including PR and advertising agencies, event producers, and creative vendors.
Qualifications
Bachelor’s degree.
7+ years of experience in traditional media relations.
Proven success creating and executing integrated influencer, social, and media engagement strategies.
Demonstrated curiosity about emerging technologies and willingness to grow AI proficiency.
Strong storytelling skills and ability to translate complex topics into clear, compelling messages.
Excellent writing, editing, and verbal communication abilities.
Self-starter who manages multiple projects independently while meeting deadlines.
Track record of driving measurable results through communication strategies.
Experience collaborating with cross-functional teams, customers, partners, and media.
Our Culture and Benefits GE Appliances is committed to inclusion and diversity. We strive to foster an environment where every individual feels valued, connected, and empowered to contribute. We promote belonging, purpose, and engagement and reflect the diversity of the communities we serve. GE Appliances is a trust-based organization that offers flexible work arrangements where possible. We are an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please email ask.recruiting@geappliances.com.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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We are seeking a creative and strategic communications professional to lead brand and product public relations that connect with consumers, media, and influencers.
The Opportunity : As the Senior Manager, Brand and Product Communications, you’ll develop and execute earned media strategies that build brand awareness, inspire consumer engagement, and drive sales. You’ll work closely with product and marketing teams to craft stories that highlight innovation and impact, manage agency relationships, proactive media outreach, press events, and measure PR performance. You’ll be part of a collaborative team supporting brand initiatives, product launches, and corporate events.
Position Senior Manager, Brand and Product Communications Location: USA, Louisville, KY
Responsibilities
Lead development and execution of high-impact media strategies tied to product launches and brand campaigns.
Identify and support company and external spokespeople who bring authenticity and credibility to our stories.
Create engaging storylines, news angles, and contributed content beyond standard press releases.
Develop messaging and talking points that highlight product differentiation and align across teams.
Manage the company’s online press room and ensure content is current and accessible, leveraging AI tools to enhance efficiency.
Produce clear and compelling content that translates technical information into engaging consumer narratives.
Plan and execute immersive media events that capture attention and elevate brand visibility.
Build and manage PR brand plans and budgets that grow awareness among journalists, editors, and influencers through media visits, activations, trade shows, and events.
Lead and manage agency relationships to drive aligned, cost-effective campaign execution.
Measure and report campaign performance with actionable insights and regular updates.
Provide strategic communications counsel across commercial teams in partnership with senior leadership.
Oversee multiple external partners, including PR and advertising agencies, event producers, and creative vendors.
Qualifications
Bachelor’s degree.
7+ years of experience in traditional media relations.
Proven success creating and executing integrated influencer, social, and media engagement strategies.
Demonstrated curiosity about emerging technologies and willingness to grow AI proficiency.
Strong storytelling skills and ability to translate complex topics into clear, compelling messages.
Excellent writing, editing, and verbal communication abilities.
Self-starter who manages multiple projects independently while meeting deadlines.
Track record of driving measurable results through communication strategies.
Experience collaborating with cross-functional teams, customers, partners, and media.
Our Culture and Benefits GE Appliances is committed to inclusion and diversity. We strive to foster an environment where every individual feels valued, connected, and empowered to contribute. We promote belonging, purpose, and engagement and reflect the diversity of the communities we serve. GE Appliances is a trust-based organization that offers flexible work arrangements where possible. We are an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please email ask.recruiting@geappliances.com.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
#J-18808-Ljbffr