BEGA North America
Digital Marketing & Web Specialist
BEGA North America, Los Angeles, California, United States, 90079
Overview
Marketing Communications Manager I Create a safer, more beautiful world where every person can reach their highest potential. Position Profile BEGA North America’s Marketing Communications team is poised to redefine B2B digital marketing. With a focus on customer-centricity, creativity, and measurable results, we aim to lead the industry through innovative strategies, storytelling, and cutting-edge technology. The Digital Marketing & Web Specialist plays a key role in BEGA’s Marketing Communications team, ensuring that our digital presence reflects the quality, innovation, and customer focus of our brand. This role involves overseeing the execution of digital campaigns, managing social media presence, and collaborating with cross-functional teams to align digital efforts with overall business objectives. This person should possess a solid understanding of digital channels, strong analytical skills, and a proven track record in digital marketing. With a focus on results-driven initiatives, the Digital Marketing & Web Specialist will contribute to the growth and success of the organization through strategic and impactful digital marketing efforts. Knowledge & Experience Successful completion of a bachelor’s degree in sales, marketing, business, or related field preferred. 2–4 years of experience in digital marketing, website management, or related field; experience in the lighting industry is a plus. Proficiency with CMS platforms (WordPress or similar), Google Analytics, SEO best practices, and marketing automation tools. Familiarity with email marketing platforms and CRM systems, knowledge of Salesforce Account Engagement is a plus. Experience with basic HTML/CSS, Adobe suite, photo and video editing tools, and content publishing is a plus. Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously. A collaborative mindset with strong communication skills. What you’ll do Website Management
– Maintain, update, and optimize website content, ensuring accuracy, functionality, and alignment with brand standards. Coordinate with product, marketing, and IT teams to manage new product launches, content updates, and technical enhancements. Digital Campaign Execution
– Support email, paid media, and content marketing campaigns in collaboration with sales and marketing teams by building assets, coordinating schedules, deploying campaigns, and tracking results, ensuring a cohesive and effective marketing approach. Content Publishing
– Create, publish, and optimize digital content, including landing pages, blog posts, and other web content to improve customer experience and SEO performance. Social Media Support
– Manage the company’s presence on social media platforms: develop and publish content, monitor engagement, and report on performance. Analytics & Reporting
– Use tools such as Google Analytics and similar platforms to monitor web and campaign performance. Provide regular reports with insights and recommendations for improvement. E-commerce & Online Sales Support
– Maintain online sales channels and support digital commerce initiatives to enhance customer experience and drive growth. Cross-Team Collaboration
– Partner with marketing, sales, product, and IT teams to ensure digital efforts align with overall business objectives. Position Dimensions Full-time, hybrid position at BEGA North America’s Carpinteria, CA headquarters preferred – will consider candidates local to the Broomfield, CO campus as well. Minimal travel may be required for training, team meetings, or trade events. About BEGA BEGA North America is a world-renowned manufacturer of architectural lighting, control, and furniture solutions. Who we want to be At BEGA, our vision is to be the industry's premier provider of architectural outdoor lighting, control, and furniture solutions. Why we exist We have an unwavering commitment to quality above all, in our people, products, partners, and processes. Therefore, our mission is to build quality into everything we do. Who we are BEGA's core values can be summarized with four simple words: Trust, Community, Growth, and Responsibility. Salary Range $68,640 - $84,070 Annually depending on experience/qualifications; reflects the negotiable range for hire. The top of the range $99,500 is reserved for salary advancement and growth for this position. Position Details
Seniority level: Entry level Employment type: Full-time Job function: Marketing and Sales Industries: Appliances, Electrical, and Electronics Manufacturing Note: This description focuses on the BEGA Marketing Communications Manager I role. Other job postings and notices are not included here.
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Marketing Communications Manager I Create a safer, more beautiful world where every person can reach their highest potential. Position Profile BEGA North America’s Marketing Communications team is poised to redefine B2B digital marketing. With a focus on customer-centricity, creativity, and measurable results, we aim to lead the industry through innovative strategies, storytelling, and cutting-edge technology. The Digital Marketing & Web Specialist plays a key role in BEGA’s Marketing Communications team, ensuring that our digital presence reflects the quality, innovation, and customer focus of our brand. This role involves overseeing the execution of digital campaigns, managing social media presence, and collaborating with cross-functional teams to align digital efforts with overall business objectives. This person should possess a solid understanding of digital channels, strong analytical skills, and a proven track record in digital marketing. With a focus on results-driven initiatives, the Digital Marketing & Web Specialist will contribute to the growth and success of the organization through strategic and impactful digital marketing efforts. Knowledge & Experience Successful completion of a bachelor’s degree in sales, marketing, business, or related field preferred. 2–4 years of experience in digital marketing, website management, or related field; experience in the lighting industry is a plus. Proficiency with CMS platforms (WordPress or similar), Google Analytics, SEO best practices, and marketing automation tools. Familiarity with email marketing platforms and CRM systems, knowledge of Salesforce Account Engagement is a plus. Experience with basic HTML/CSS, Adobe suite, photo and video editing tools, and content publishing is a plus. Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously. A collaborative mindset with strong communication skills. What you’ll do Website Management
– Maintain, update, and optimize website content, ensuring accuracy, functionality, and alignment with brand standards. Coordinate with product, marketing, and IT teams to manage new product launches, content updates, and technical enhancements. Digital Campaign Execution
– Support email, paid media, and content marketing campaigns in collaboration with sales and marketing teams by building assets, coordinating schedules, deploying campaigns, and tracking results, ensuring a cohesive and effective marketing approach. Content Publishing
– Create, publish, and optimize digital content, including landing pages, blog posts, and other web content to improve customer experience and SEO performance. Social Media Support
– Manage the company’s presence on social media platforms: develop and publish content, monitor engagement, and report on performance. Analytics & Reporting
– Use tools such as Google Analytics and similar platforms to monitor web and campaign performance. Provide regular reports with insights and recommendations for improvement. E-commerce & Online Sales Support
– Maintain online sales channels and support digital commerce initiatives to enhance customer experience and drive growth. Cross-Team Collaboration
– Partner with marketing, sales, product, and IT teams to ensure digital efforts align with overall business objectives. Position Dimensions Full-time, hybrid position at BEGA North America’s Carpinteria, CA headquarters preferred – will consider candidates local to the Broomfield, CO campus as well. Minimal travel may be required for training, team meetings, or trade events. About BEGA BEGA North America is a world-renowned manufacturer of architectural lighting, control, and furniture solutions. Who we want to be At BEGA, our vision is to be the industry's premier provider of architectural outdoor lighting, control, and furniture solutions. Why we exist We have an unwavering commitment to quality above all, in our people, products, partners, and processes. Therefore, our mission is to build quality into everything we do. Who we are BEGA's core values can be summarized with four simple words: Trust, Community, Growth, and Responsibility. Salary Range $68,640 - $84,070 Annually depending on experience/qualifications; reflects the negotiable range for hire. The top of the range $99,500 is reserved for salary advancement and growth for this position. Position Details
Seniority level: Entry level Employment type: Full-time Job function: Marketing and Sales Industries: Appliances, Electrical, and Electronics Manufacturing Note: This description focuses on the BEGA Marketing Communications Manager I role. Other job postings and notices are not included here.
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