Cedar Electronics
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This range is provided by Cedar Electronics. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $90,000.00/yr - $100,000.00/yr
Direct message the job poster from Cedar Electronics
Summary Email Marketing Manager
is responsible for leading high-impact email campaigns that drive revenue and audience growth. This role is ideal for a performance-focused marketer with deep expertise in lifecycle email strategy, segmentation, and optimization. This role would work on both sides of the DTC and B2B divisions of Cedar Electronics.
Essential Functions
Develop and oversee the email program, including customer lifecycle programs and individual campaigns (promotional, triggered, transactional and life cycle campaigns) across product categories.
Track, measure and report on results of email marketing campaigns to determine ROI.
Manage, lead and grow the company’s SMS marketing and mobile push advertising programs.
Partner with cross-functional teams to develop seamless user experience across email, SMS and mobile push ads.
Build product category-specific email journeys for new customer onboarding and upsell/cross-sell opportunities.
Directly oversee proper QA of all emails to ensure compliance with coding, design, and content best practices.
Manage monthly, quarterly email marketing performance reporting and continuously look for ways to optimize and improve.
Create and execute A/B testing projects to increase opens, clicks, and conversions.
Knowledge with segmentation and deliverability best practices.
Support channel sales/channel marketing efforts for events, tradeshows, and other campaigns.
Ability to cross-pollinate ideas/best practices across teams, channels, and geographies.
Perform light graphic design and copywriting as needed.
Perform all other duties and tasks assigned.
Qualifications
Bachelor’s Degree in marketing, business or related field required.
5+ years of hands-on email marketing experience required, preferably with an E-commerce company or agency.
Demonstrated hands-on experience working with CRM and marketing automation technologies; like Klaviyo, Hubspot and Shopify required.
Experience with list building, list segmentation and best practices with list management required.
Experience with HTML and/or SQL required.
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database required.
Possess a deep understanding of analytics with a proven track record of using data to drive decisions required.
Demonstrated experience using Google Analytics, HTML/CSS, A/B Testing, and other CMS required.
Proven ability to influence key stakeholders, informed and supported by data required.
Excellent communication skills, both written and verbal, required.
Must be detail oriented, organized and exhibit critical thinking ability required.
Ability to travel via plane or automobile required, as needed.
Equal Opportunity Statement Cedar Electronics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are made without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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This range is provided by Cedar Electronics. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $90,000.00/yr - $100,000.00/yr
Direct message the job poster from Cedar Electronics
Summary Email Marketing Manager
is responsible for leading high-impact email campaigns that drive revenue and audience growth. This role is ideal for a performance-focused marketer with deep expertise in lifecycle email strategy, segmentation, and optimization. This role would work on both sides of the DTC and B2B divisions of Cedar Electronics.
Essential Functions
Develop and oversee the email program, including customer lifecycle programs and individual campaigns (promotional, triggered, transactional and life cycle campaigns) across product categories.
Track, measure and report on results of email marketing campaigns to determine ROI.
Manage, lead and grow the company’s SMS marketing and mobile push advertising programs.
Partner with cross-functional teams to develop seamless user experience across email, SMS and mobile push ads.
Build product category-specific email journeys for new customer onboarding and upsell/cross-sell opportunities.
Directly oversee proper QA of all emails to ensure compliance with coding, design, and content best practices.
Manage monthly, quarterly email marketing performance reporting and continuously look for ways to optimize and improve.
Create and execute A/B testing projects to increase opens, clicks, and conversions.
Knowledge with segmentation and deliverability best practices.
Support channel sales/channel marketing efforts for events, tradeshows, and other campaigns.
Ability to cross-pollinate ideas/best practices across teams, channels, and geographies.
Perform light graphic design and copywriting as needed.
Perform all other duties and tasks assigned.
Qualifications
Bachelor’s Degree in marketing, business or related field required.
5+ years of hands-on email marketing experience required, preferably with an E-commerce company or agency.
Demonstrated hands-on experience working with CRM and marketing automation technologies; like Klaviyo, Hubspot and Shopify required.
Experience with list building, list segmentation and best practices with list management required.
Experience with HTML and/or SQL required.
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database required.
Possess a deep understanding of analytics with a proven track record of using data to drive decisions required.
Demonstrated experience using Google Analytics, HTML/CSS, A/B Testing, and other CMS required.
Proven ability to influence key stakeholders, informed and supported by data required.
Excellent communication skills, both written and verbal, required.
Must be detail oriented, organized and exhibit critical thinking ability required.
Ability to travel via plane or automobile required, as needed.
Equal Opportunity Statement Cedar Electronics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are made without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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