Humana
Senior Associate, Product Marketing (MedSup, PDP & Specialty)
Humana, New York, New York, us, 10261
Overview
Senior Associate, Product Marketing (MedSup, PDP & Specialty)
This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $94,900.00/yr - $130,500.00/yr
Position summary Become a part of our caring community and help us put health first. Are you a detail-oriented marketer with a passion for supporting seniors and specialty populations? As the Senior Associate, Product Marketing (MedSup, PDP & Specialty), you’ll support the development and execution of marketing strategies for Humana’s Medicare Supplement, Prescription Drug Plans (PDP), and Specialty products. You’ll help ensure our messaging is clear, compliant, and tailored to the needs of our members.
Key Role Functions
Assist in the development of go-to-market strategies for MedSup, PDP, and Specialty products
Collaborate with Product, Compliance, Brand, and Sales teams to ensure alignment and executional excellence
Support campaign planning, creative development, and performance tracking
Conduct market research and competitive analysis to inform messaging and positioning
Help manage marketing calendars, content development, and stakeholder communications
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field
4+ years of experience in healthcare marketing, with a focus on Medicare Supplement (MedSup), Prescription Drug Plans (PDP), or specialty products
Strong understanding of CMS regulations and compliance standards for Medicare-related communications
Demonstrated ability to support go-to-market strategies, campaign execution, and performance tracking
Experience collaborating with cross-functional teams including Product, Compliance, Sales, and Brand
Strong organizational and communication skills
Familiarity with CMS regulations and senior-focused marketing
Preferred Qualifications
Background in digital marketing, creative development, or content strategy for regulated healthcare products
Background in member engagement or lifecycle marketing
Proficiency in marketing analytics and reporting tools
Professional certifications in healthcare marketing, digital strategy, or Medicare compliance
Experience working with managed care organizations (MCOs), pharmacy benefit managers (PBMs), or CMS
Additional Information To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
Privacy and Compliance If you have additional questions regarding this role posting and are an Internal Candidate, please contact Ask A Recruiter with the requisition number. Humana values personal identity protection. Applicants may be asked to provide their Social Security Number when required, via Humana’s secure website.
Travel Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Schedule Scheduled Weekly Hours: 40
Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$94,900 - $130,500 per year
Bonuses This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description Of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Benefits include medical, dental and vision coverage, 401(k) retirement savings plan, time off, disability, life insurance, and other opportunities.
Equal Opportunity Employer Humana does not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. Humana also complies with applicable equal employment opportunity and affirmative action laws.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries: Insurance
Referrals increase your chances of interviewing at Humana by 2x
Sign in to set job alerts for “Product Marketing Associate” roles.
#J-18808-Ljbffr
This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $94,900.00/yr - $130,500.00/yr
Position summary Become a part of our caring community and help us put health first. Are you a detail-oriented marketer with a passion for supporting seniors and specialty populations? As the Senior Associate, Product Marketing (MedSup, PDP & Specialty), you’ll support the development and execution of marketing strategies for Humana’s Medicare Supplement, Prescription Drug Plans (PDP), and Specialty products. You’ll help ensure our messaging is clear, compliant, and tailored to the needs of our members.
Key Role Functions
Assist in the development of go-to-market strategies for MedSup, PDP, and Specialty products
Collaborate with Product, Compliance, Brand, and Sales teams to ensure alignment and executional excellence
Support campaign planning, creative development, and performance tracking
Conduct market research and competitive analysis to inform messaging and positioning
Help manage marketing calendars, content development, and stakeholder communications
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field
4+ years of experience in healthcare marketing, with a focus on Medicare Supplement (MedSup), Prescription Drug Plans (PDP), or specialty products
Strong understanding of CMS regulations and compliance standards for Medicare-related communications
Demonstrated ability to support go-to-market strategies, campaign execution, and performance tracking
Experience collaborating with cross-functional teams including Product, Compliance, Sales, and Brand
Strong organizational and communication skills
Familiarity with CMS regulations and senior-focused marketing
Preferred Qualifications
Background in digital marketing, creative development, or content strategy for regulated healthcare products
Background in member engagement or lifecycle marketing
Proficiency in marketing analytics and reporting tools
Professional certifications in healthcare marketing, digital strategy, or Medicare compliance
Experience working with managed care organizations (MCOs), pharmacy benefit managers (PBMs), or CMS
Additional Information To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
Privacy and Compliance If you have additional questions regarding this role posting and are an Internal Candidate, please contact Ask A Recruiter with the requisition number. Humana values personal identity protection. Applicants may be asked to provide their Social Security Number when required, via Humana’s secure website.
Travel Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Schedule Scheduled Weekly Hours: 40
Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$94,900 - $130,500 per year
Bonuses This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description Of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Benefits include medical, dental and vision coverage, 401(k) retirement savings plan, time off, disability, life insurance, and other opportunities.
Equal Opportunity Employer Humana does not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. Humana also complies with applicable equal employment opportunity and affirmative action laws.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries: Insurance
Referrals increase your chances of interviewing at Humana by 2x
Sign in to set job alerts for “Product Marketing Associate” roles.
#J-18808-Ljbffr