Humana
Senior Associate, Product Marketing (MedSup, PDP & Specialty)
Humana, Olympia, Washington, United States
Senior Associate, Product Marketing (MedSup, PDP & Specialty)
Become a part of our caring community and help us put health first. Are you a detail-oriented marketer with a passion for supporting seniors and specialty populations? As the Senior Associate, Product Marketing (MedSup, PDP & Specialty), you’ll support the development and execution of marketing strategies for Humana’s Medicare Supplement, Prescription Drug Plans (PDP), and Specialty products. You’ll help ensure our messaging is clear, compliant, and tailored to the needs of our members.
Base pay range $94,900.00/yr - $130,500.00/yr
Responsibilities
Assist in the development of go-to-market strategies for MedSup, PDP, and Specialty products
Collaborate with Product, Compliance, Brand, and Sales teams to ensure alignment and executional excellence
Support campaign planning, creative development, and performance tracking
Conduct market research and competitive analysis to inform messaging and positioning
Help manage marketing calendars, content development, and stakeholder communications
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field
4+ years of experience in healthcare marketing, with a focus on Medicare Supplement (MedSup), Prescription Drug Plans (PDP), or specialty products
Strong understanding of CMS regulations and compliance standards for Medicare-related communications
Demonstrated ability to support go-to-market strategies, campaign execution, and performance tracking
Experience collaborating with cross-functional teams including Product, Compliance, Sales, and Brand
Strong organizational and communication skills
Familiarity with CMS regulations and senior-focused marketing
Preferred Qualifications
Background in digital marketing, creative development, or content strategy for regulated healthcare products
Background in member engagement or lifecycle marketing
Proficiency in marketing analytics and reporting tools
Professional certifications in healthcare marketing, digital strategy, or Medicare compliance
Experience working with managed care organizations (MCOs), pharmacy benefit managers (PBMs), or CMS
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet specified criteria; in some states a bi-weekly internet expense payment may apply
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet business requirements
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Travel: Remote position with occasional travel to Humana offices for training or meetings may be required
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. If you are selected to move forward, you may be invited to participate in a pre-recorded Voice, Text Messaging, or Video interview. You will be informed if you move forward to the next round.
Other Application Deadline: 10-22-2025
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Base pay range $94,900.00/yr - $130,500.00/yr
Responsibilities
Assist in the development of go-to-market strategies for MedSup, PDP, and Specialty products
Collaborate with Product, Compliance, Brand, and Sales teams to ensure alignment and executional excellence
Support campaign planning, creative development, and performance tracking
Conduct market research and competitive analysis to inform messaging and positioning
Help manage marketing calendars, content development, and stakeholder communications
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field
4+ years of experience in healthcare marketing, with a focus on Medicare Supplement (MedSup), Prescription Drug Plans (PDP), or specialty products
Strong understanding of CMS regulations and compliance standards for Medicare-related communications
Demonstrated ability to support go-to-market strategies, campaign execution, and performance tracking
Experience collaborating with cross-functional teams including Product, Compliance, Sales, and Brand
Strong organizational and communication skills
Familiarity with CMS regulations and senior-focused marketing
Preferred Qualifications
Background in digital marketing, creative development, or content strategy for regulated healthcare products
Background in member engagement or lifecycle marketing
Proficiency in marketing analytics and reporting tools
Professional certifications in healthcare marketing, digital strategy, or Medicare compliance
Experience working with managed care organizations (MCOs), pharmacy benefit managers (PBMs), or CMS
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet specified criteria; in some states a bi-weekly internet expense payment may apply
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet business requirements
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Travel: Remote position with occasional travel to Humana offices for training or meetings may be required
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. If you are selected to move forward, you may be invited to participate in a pre-recorded Voice, Text Messaging, or Video interview. You will be informed if you move forward to the next round.
Other Application Deadline: 10-22-2025
#J-18808-Ljbffr