Product Marketer Job at Crossing Hurdles in San Francisco

Overview

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About the Client

Our client is redefining the way developers run GitHub Action workflows. By orchestrating workflows on their fleet of bare-metal gaming CPUs—with caches co-located right next to CI jobs—they’ve built the fastest way to run CI pipelines. Backed by Google Ventures and having powered CI for over 600+ fast-growing startups, the company continues to scale rapidly with a mission to transform developer infrastructure at a global level.

Role – Head of Marketing

Location: San Francisco, USA

Type: Full-time, On-site (5 days/week)

Compensation: $180K – $250K + Competitive Equity

Responsibilities

• Product Marketing: Translate complex technical features into clear customer value; create collateral such as case studies, decks, and one-pagers; drive customer education via email campaigns, documentation, and onboarding guides.
• Growth & Demand Generation: Define and monitor growth metrics (inbound leads, pipeline creation, conversions); develop repeatable demand channels (ads, partnerships, content, and email campaigns); experiment with paid acquisition and optimize ROI using data-driven insights.
• Brand & Content: Maintain high creative standards across marketing touchpoints; oversee social presence (LinkedIn, X) and ensure brand consistency; drive thought leadership through blogs, podcasts, PR, and storytelling; produce launch videos, customer stories, and product announcements.
• Events & Partnerships: Organize high-impact, ROI-focused events and conferences; build and nurture relationships with ecosystem partners, influencers, and creators; collaborate with design teams for swag, landing pages, and campaign experiences; lead a small, high-performance marketing team; set goals, metrics, and ROI tracking; collaborate with founders on GTM, sales, and fundraising initiatives.

Requirements

• 3–5 years of experience in product, brand, or demand generation marketing.
• Strong understanding of developer tools and the software infrastructure space.
• Excellent communication and storytelling abilities.
• Proven leadership and cross-functional collaboration skills.
• Creative mindset with data-driven decision-making capability.
• Bachelor's degree in Marketing, Communications, or a related field.

Why Candidates Should Join

• Impact: Shape the marketing vision of one of the fastest-growing developer infrastructure startups.
• Innovation: Work directly with top engineering founders and influence GTM strategies.
• Growth: Build and lead a marketing function from the ground up with global reach.
• Culture: Join a team that values originality, creativity, and bias to action.

Employment details

• Seniority level: Mid-Senior level
• Job function: Marketing
• Industry: Software Development
• Location: San Francisco, CA
• Status: Full-time, On-site

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