Public Relations Coordinator Job at Forsyth County in Town of Florida

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General Description

JOIN OUR TEAM AS A PUBLIC RELATIONS COORDINATOR! The Public Relations Coordinator reports to the DMO Marketing and Communications Manager and supports the execution of content across a variety of platforms, including social media channels, web-based platforms, print publications, local media outlets, and other communication channels, to advance the destination's annual public relations (PR) and marketing objectives. Responsibilities include generating, scheduling, and publishing press releases, social media content, and other PR initiatives. Provides support to the Marketing and Communications team in developing marketing and PR materials, including FAM tour planning, website updates, and content creation for digital, print and traditional outlets.

Essential Job Functions

• Serves as spokesperson for the DMO: responds to routine media inquiries and questions; assists with print and broadcast interviews as needed; tracks resulting stories; and assists in managing essential and time-critical communications activities.
• Develops and distributes quarterly press releases showcasing destination updates, new developments, and partner achievements through channels such as newswire services, email campaigns, and the organization’s website. Creates and edits content for a range of public relations materials to support strategic communication efforts.
• Operates with a brand publisher mindset: creates content audiences are looking for and optimizes the path to conversion and/or engagement.
• Manages relationships with media contacts, develops and implements public relations opportunities, and coordinates PR activities with the Public Information Officer and department managers.
• Handles various PR requests and initiatives submitted by Visit Florida.
• Develops and manages all elements of familiarization (FAM) tours to showcase Florida's Sports Coast, including vetting potential FAM participants, completing legal documentation requirements, developing itineraries, conducting pre- and post-FAM meetings, making reservations, etc.
• Tracks and reports on PR KPIs to deliver insights into campaign effectiveness.
• Develops and implements earned media and media relations strategies to maximize exposure.
• Leads owned media and content strategy, ensuring cohesive messaging across digital and traditional channels.
• Establishes and maintains strong partnerships with journalists, media outlets, and influencers to drive awareness and coverage.
• Assists in tracking PR and related analytics, supporting the Marketing and Communications Manager in compiling weekly and monthly reports to measure results and optimize strategy and tactics.
• Attends off-site local events as necessary to garner content for social platforms and the FSC website.
• Works closely with the Marketing team to develop necessary elements and collateral.
• Ability to lift and/or move up to 40lbs.
• Performs other related duties as required.

Knowledge, Skills And Abilities

• Proven editorial writing skills. Outstanding command of the English language.
• Training in storytelling using words, images, and/or audio, and an understanding of how to create content that draws an audience.
• Skilled at both long-form content creation and real-time content creation and distribution strategies.
• Ability to execute and manage editorial schedules and deadlines.
• Ability to manage time and prioritize projects.
• Knowledge of and enthusiasm for Pasco County (Florida's Sports Coast) as a travel destination.
• Advanced knowledge of graphic design, multimedia and presentation software such as Photoshop, Illustrator, InDesign, and Premiere/Final Cut.
• Aptitude for selling ideas.
• Excellent verbal, written, analytical, presentation and interpersonal skills.
• Ability to prioritize simultaneous assignments and work in a team environment.
• Ability to exercise mature judgment and tact. Professional appearance.

Minimum Requirements

PHYSICAL SKILLS/WORKING CONDITIONS: Ability to communicate effectively using verbal, written, and visual communication. Ability to lift and/or move up to 40lbs. Ability to bend, stretch, stoop, kneel, reach and climb frequently.

EDUCATION, TRAINING AND EXPERIENCE: Graduation from a regionally accredited college or university with a Bachelor’s Degree in Advertising, Communications, Journalism, Marketing, Public Relations or related field and three (3) years of experience in an advertising agency, design firm or business experience in social media marketing. Experience in Digital Advertising. Experience operating a video camera and video editing software to produce brief, compelling video content for social media. Proficient in web analytics tools (Google Analytics) and social media marketing applications (CrowdRiff, Meta Business Suite, Canva, Monday.com, etc.). Advanced proficiency in Microsoft PowerPoint, Word, WordPress and Adobe Creative Suite. Previous CVB/DMO experience preferred.

LICENSES, CERTIFICATIONS OR REGISTRATIONS: Must possess and maintain a valid Florida driver’s license.

SPECIAL REQUIREMENTS: Must be able to work a flexible schedule, which may include occasional night, weekend or overnight travel.

ADA STATEMENT: A qualified employee or applicant with a disability may be afforded a reasonable accommodation to perform the essential job functions of a position in compliance with the Americans with Disabilities Act.

DRUG-FREE WORKPLACE: Pasco County BOCC is a drug-free workplace in accordance with Federal and Florida Law.

EMERGENCY RESPONSE/RECOVERY ACTIVITIES: All employees will be required to work before, during, or after an emergency. During an emergency, employees may temporarily be assigned to work and perform duties outside the normal scope of their position, location and work schedule to fit the needs of the County and its citizens.

VETERANS' PREFERENCE: Under Section 295.07, F.S., chapter SSA-7 Pasco County BCC provides to Veterans preference in appointment for preference-eligible applicants.

BENEFITS: Florida Retirement System (FRS) retirement plan, PTO, paid holidays, group insurance, tuition reimbursement, deferred compensation, medical leave pool, annual medical leave buy-back. Some positions may receive 40 hours of admin leave per calendar year.

Note: This description reflects the current requirements and is not a promise of employment. The organization reserves the right to modify as needed.