Inside Higher Ed
Brand and Marketing Coordinator (Auxiliary Services)
Inside Higher Ed, Amherst, Massachusetts, us, 01002
Overview
Brand and Marketing Coordinator (Auxiliary Services) – UMass Amherst Work type: Staff Full Time | Location: UMass Amherst | Department: Auxiliary Services | Union: PSU Job Summary
The Brand and Marketing Coordinator will play a pivotal role in advancing the strategic goals of UMass Auxiliary Enterprises (AE) through comprehensive marketing, brand development, and communications efforts. Reporting to the Senior Director of Auxiliary Enterprises Procurement & Strategy, this position will focus on formulating strategic partnerships, implementing marketing initiatives, and maintaining brand consistency across various platforms while utilizing data analytics to inform decisions and optimize performance. The role requires a blend of creativity, analytical skills, and project management expertise to support the mission and values of Auxiliary Enterprises at UMass Amherst. Essential Functions
Assist in planning, implementation, and execution of both long- and short-term marketing strategies for Auxiliary Enterprises. Work closely with contracted graphic designers and printers to ensure brand image and messaging align with AE goals. Develop graphic design elements such as flyers, posters, banners, patches, screens, and more to support marketing campaigns. Develop marketing strategies and assist in the planning and execution of the annual Tastes of the World: Chef Culinary Conference & other Auxiliary Enterprises events. Work with UMass Auxiliary Enterprises leadership on creating new events. Promote programs aimed at increasing awareness about UMass Auxiliary Enterprises through targeted public relations campaigns. Act as the primary point of contact of the department’s social media efforts, including content creation, scheduling, and engagement strategies. Produce, maintain, and update AE websites and app to ensure user-friendly and engaging digital experiences. Utilize market research, surveys, and social media analytics to create metrics and reports for social media performance. Produce various media, including videos, creative copy, photographs, and digital image manipulation, to support marketing efforts. Develop agendas for meetings and distribute recaps to attendees as needed to ensure clear communication and follow-up actions. Assemble detailed reports for senior leadership by gathering and synthesizing data from various databases. Other Functions
Performs other duties as assigned. Minimum Qualifications
Bachelor’s degree in business marketing, communications, public relations, or a related field. Experience in marketing, brand development, or public relations. Strong analytical skills with proficiency in data visualization tools and marketing analytics. Excellent written and verbal communication skills. Proficiency in graphic design tools and software (e.g., Adobe Creative Suite). Proficiency in Canva, Animoto, Biteable, Adobe Suites (After Effects, Premiere Pro) and iMovie. Experience managing social media platforms and analyzing performance metrics. Strong project management skills with the ability to meet deadlines. Ability to work collaboratively with internal and external stakeholders. Preferred Qualifications
Experience in higher education or dining services marketing. Familiarity with website management platforms (e.g., WordPress). Basic video production and editing skills. Understanding of market research methodologies and survey tools. Physical Demands / Working Conditions
Typical office environment Work Schedule
Mon-Fri 8:30am-5:00pm; may include evenings, nights and weekends as business needs dictate. 40 hours/wk. Salary Information
Level 25 – PSU Hiring Ranges Special Instructions to Applicants
Please complete online application and provide contact information for three professional references. The University of Massachusetts Amherst welcomes all qualified applicants and complies with all state and federal anti-discrimination laws. Advertised: Sep 15 2025 Eastern Daylight Time | Applications close: Dec 19 2025 Eastern Standard Time
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Brand and Marketing Coordinator (Auxiliary Services) – UMass Amherst Work type: Staff Full Time | Location: UMass Amherst | Department: Auxiliary Services | Union: PSU Job Summary
The Brand and Marketing Coordinator will play a pivotal role in advancing the strategic goals of UMass Auxiliary Enterprises (AE) through comprehensive marketing, brand development, and communications efforts. Reporting to the Senior Director of Auxiliary Enterprises Procurement & Strategy, this position will focus on formulating strategic partnerships, implementing marketing initiatives, and maintaining brand consistency across various platforms while utilizing data analytics to inform decisions and optimize performance. The role requires a blend of creativity, analytical skills, and project management expertise to support the mission and values of Auxiliary Enterprises at UMass Amherst. Essential Functions
Assist in planning, implementation, and execution of both long- and short-term marketing strategies for Auxiliary Enterprises. Work closely with contracted graphic designers and printers to ensure brand image and messaging align with AE goals. Develop graphic design elements such as flyers, posters, banners, patches, screens, and more to support marketing campaigns. Develop marketing strategies and assist in the planning and execution of the annual Tastes of the World: Chef Culinary Conference & other Auxiliary Enterprises events. Work with UMass Auxiliary Enterprises leadership on creating new events. Promote programs aimed at increasing awareness about UMass Auxiliary Enterprises through targeted public relations campaigns. Act as the primary point of contact of the department’s social media efforts, including content creation, scheduling, and engagement strategies. Produce, maintain, and update AE websites and app to ensure user-friendly and engaging digital experiences. Utilize market research, surveys, and social media analytics to create metrics and reports for social media performance. Produce various media, including videos, creative copy, photographs, and digital image manipulation, to support marketing efforts. Develop agendas for meetings and distribute recaps to attendees as needed to ensure clear communication and follow-up actions. Assemble detailed reports for senior leadership by gathering and synthesizing data from various databases. Other Functions
Performs other duties as assigned. Minimum Qualifications
Bachelor’s degree in business marketing, communications, public relations, or a related field. Experience in marketing, brand development, or public relations. Strong analytical skills with proficiency in data visualization tools and marketing analytics. Excellent written and verbal communication skills. Proficiency in graphic design tools and software (e.g., Adobe Creative Suite). Proficiency in Canva, Animoto, Biteable, Adobe Suites (After Effects, Premiere Pro) and iMovie. Experience managing social media platforms and analyzing performance metrics. Strong project management skills with the ability to meet deadlines. Ability to work collaboratively with internal and external stakeholders. Preferred Qualifications
Experience in higher education or dining services marketing. Familiarity with website management platforms (e.g., WordPress). Basic video production and editing skills. Understanding of market research methodologies and survey tools. Physical Demands / Working Conditions
Typical office environment Work Schedule
Mon-Fri 8:30am-5:00pm; may include evenings, nights and weekends as business needs dictate. 40 hours/wk. Salary Information
Level 25 – PSU Hiring Ranges Special Instructions to Applicants
Please complete online application and provide contact information for three professional references. The University of Massachusetts Amherst welcomes all qualified applicants and complies with all state and federal anti-discrimination laws. Advertised: Sep 15 2025 Eastern Daylight Time | Applications close: Dec 19 2025 Eastern Standard Time
#J-18808-Ljbffr