LanceSoft Inc
Marketing/Creative/Product Design - Paid Media Manager
LanceSoft Inc, Myrtle Point, Oregon, United States, 97458
Overview
Join the Reclaim.ai marketing team as our Paid Media Manager, where you will lead acquisition and revenue growth through SEM and paid social campaigns to maximize ROAS and marketing efficiency, helping hundreds of thousands of users reclaim time for what matters most. This is a hands-on, high-impact role for an analytical, creative, results-driven marketer who thrives in fast-paced environments and has a proven track record of success. SEM is your superpower; you are a master at paid search and enjoy discovering opportunities to expand campaigns and audiences.
You will partner closely with Reclaim's Head of Marketing on strategy development and own hands-on campaign execution, optimization, forecasting, and performance analysis, collaborating cross-functionally with design, content, and product marketing to create scalable, data-driven growth strategies.
You will play a key role in building a world-class acquisition engine, leveraging AI and analytics to uncover hidden insights, validate incremental revenue impact through lift studies, and shape product growth across both PLG and SLG motions in mid-market and enterprise segments.
Responsibilities
Own strategy & execution: Manage the full lifecycle of paid media strategy across Google Ads, Bing, and paid social platforms from planning and keyword research to campaign launch, audience targeting, optimization, and reporting.
Manage paid media campaigns: Oversee all aspects of campaigns including ad creation, new campaign launches, bid strategy, budget pacing, and performance analysis to maximize ROAS and MER.
Analyze & forecast performance: Audit and analyze performance data to identify insights, track, report, and forecast results across ROAS/MER; run geo-lift and conversion-lift studies to prove incremental value and refine budget allocation.
Continuously optimize & experiment: Regularly run A/B tests across ad copy, creative, bidding strategies, and audiences to maximize performance and revenue, and leverage AI tools to streamline workflows.
Manage technical infrastructure: Manage and optimize tracking infrastructure including Google Tag Manager, GA4, and conversion tracking.
Collaboration: Partner with design, content, and product marketing teammates to launch campaigns aligned with the roadmap and ensure messaging, creative, and targeting support PLG and SLG growth.
Market Intelligence: Conduct competitive and market analyses to inform keyword strategy, optimize ad copy, and identify new audience segments.
Requirements
7+ years of experience in paid media: deep expertise in both strategy and execution for SEM (Google Ads & Microsoft Ads) and paid social (LinkedIn, Meta).
Experienced managing B2B self-serve SaaS campaigns: experience in B2B SaaS supporting PLG and SLG (bonus if in productivity space).
Proven success managing large budgets: experience managing significant paid media budgets and scaling ROAS in fast-paced, data-driven environments.
Create, segment, and manage target audiences: own audiences across paid channels leveraging first-party, intent, and behavioral data to enhance targeting accuracy, conversion quality, and spend efficiency.
A creative, analytical marketer: loves data, lift studies, and insights that move the needle, and can turn complex features into clear ad copy.
AI-literate & tech-savvy: proficient with Google Tag Manager and GA4, and comfortable using AI tools to optimize campaigns.
Highly collaborative & self-directed: thrives in ambiguity, excels in cross-functional collaboration, and can switch from strategic thinking to hands-on tasks.
Preferred Qualifications
Extreme agility: thrives in fast-paced environments with strong time management and the ability to pivot to new opportunities while managing ongoing campaigns.
Productivity domain knowledge: background in productivity, collaboration, or AI-powered SaaS products and the ability to understand complex products and explain them to non-technical audiences.
Experience outside of paid search and social: familiarity with paid media beyond SEM and social, including experiments across emerging channels (influencer, native advertising, programmatic, CTV, ABA, mobile app networks) to drive reach and brand lift.
Strong marketing perspective beyond paid media: experience optimizing conversion flows beyond ads, collaborating with designers, CRO experts, or product teams to optimize the full user journey including pages, CTAs, UX copy, and signup flows.
You live on the cutting edge: continuously researching new trends, tools, and tactics; sharing insights, piloting new approaches, and helping evolve performance marketing strategy.
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You will partner closely with Reclaim's Head of Marketing on strategy development and own hands-on campaign execution, optimization, forecasting, and performance analysis, collaborating cross-functionally with design, content, and product marketing to create scalable, data-driven growth strategies.
You will play a key role in building a world-class acquisition engine, leveraging AI and analytics to uncover hidden insights, validate incremental revenue impact through lift studies, and shape product growth across both PLG and SLG motions in mid-market and enterprise segments.
Responsibilities
Own strategy & execution: Manage the full lifecycle of paid media strategy across Google Ads, Bing, and paid social platforms from planning and keyword research to campaign launch, audience targeting, optimization, and reporting.
Manage paid media campaigns: Oversee all aspects of campaigns including ad creation, new campaign launches, bid strategy, budget pacing, and performance analysis to maximize ROAS and MER.
Analyze & forecast performance: Audit and analyze performance data to identify insights, track, report, and forecast results across ROAS/MER; run geo-lift and conversion-lift studies to prove incremental value and refine budget allocation.
Continuously optimize & experiment: Regularly run A/B tests across ad copy, creative, bidding strategies, and audiences to maximize performance and revenue, and leverage AI tools to streamline workflows.
Manage technical infrastructure: Manage and optimize tracking infrastructure including Google Tag Manager, GA4, and conversion tracking.
Collaboration: Partner with design, content, and product marketing teammates to launch campaigns aligned with the roadmap and ensure messaging, creative, and targeting support PLG and SLG growth.
Market Intelligence: Conduct competitive and market analyses to inform keyword strategy, optimize ad copy, and identify new audience segments.
Requirements
7+ years of experience in paid media: deep expertise in both strategy and execution for SEM (Google Ads & Microsoft Ads) and paid social (LinkedIn, Meta).
Experienced managing B2B self-serve SaaS campaigns: experience in B2B SaaS supporting PLG and SLG (bonus if in productivity space).
Proven success managing large budgets: experience managing significant paid media budgets and scaling ROAS in fast-paced, data-driven environments.
Create, segment, and manage target audiences: own audiences across paid channels leveraging first-party, intent, and behavioral data to enhance targeting accuracy, conversion quality, and spend efficiency.
A creative, analytical marketer: loves data, lift studies, and insights that move the needle, and can turn complex features into clear ad copy.
AI-literate & tech-savvy: proficient with Google Tag Manager and GA4, and comfortable using AI tools to optimize campaigns.
Highly collaborative & self-directed: thrives in ambiguity, excels in cross-functional collaboration, and can switch from strategic thinking to hands-on tasks.
Preferred Qualifications
Extreme agility: thrives in fast-paced environments with strong time management and the ability to pivot to new opportunities while managing ongoing campaigns.
Productivity domain knowledge: background in productivity, collaboration, or AI-powered SaaS products and the ability to understand complex products and explain them to non-technical audiences.
Experience outside of paid search and social: familiarity with paid media beyond SEM and social, including experiments across emerging channels (influencer, native advertising, programmatic, CTV, ABA, mobile app networks) to drive reach and brand lift.
Strong marketing perspective beyond paid media: experience optimizing conversion flows beyond ads, collaborating with designers, CRO experts, or product teams to optimize the full user journey including pages, CTAs, UX copy, and signup flows.
You live on the cutting edge: continuously researching new trends, tools, and tactics; sharing insights, piloting new approaches, and helping evolve performance marketing strategy.
#J-18808-Ljbffr