Evergreen Healthcare Group
Area Director of Admissions and Marketing
Evergreen Healthcare Group, Seattle, Washington, us, 98127
Area Director of Admissions and Marketing
Seattle / Tacoma, WA – Evergreen Healthcare Group is looking for an Area Director of Admissions and Marketing to support and execute admissions and marketing strategies across multiple Skilled Nursing Facilities.
Job Summary Responsible for the full admissions cycle, building relationships with referral sources, and driving census growth through community outreach and hospital partnerships. Includes hospital bedside visits, market ownership, and strategic collaborations that enhance patient flow and facility visibility.
Essential Functions
Manage and oversee the referral conversion process across assigned SNFs, ensuring timely follow‑up and smooth transitions.
Conduct hospital bedside visits to evaluate current and potential patients for admission into the SNF.
Build and maintain strong relationships with hospitals, physicians, discharge planners, social workers, and case managers.
Lead community outreach efforts, participating in local organizations to strengthen market presence.
Attend hospital post‑acute collaborative meetings to identify opportunities for partnership and clinical programming.
Identify partnership opportunities with hospitals for clinical programming and niche marketing to increase referrals.
Communicate daily with facility admissions personnel, Executive Directors, and the Regional Director of Marketing on census status and referral updates.
Identify barriers that hinder census growth and work proactively to resolve them.
Facilitate referral conversions into admissions by working closely with discharge planners and case managers to ensure all paperwork is completed and patients are transitioned smoothly.
Participate in daily stand‑up meetings at assigned facilities at least once a week to stay informed of facility operations and collaborate with the team.
Enter referrals into the PCC CRM system and ensure accurate and timely follow‑up.
Provide admission coverage at designated facilities when staff are on PTO/sick or absent.
Other Duties
Other duties as assigned and appropriate to the position.
Knowledge, Skills and Abilities
Full knowledge of the SNF admission process, including referral review, lead entry into PCC CRM, and admission paperwork management.
Proven experience building and maintaining relationships with hospital referral sources and driving census growth.
Strong understanding of medical terminology and clinical capability grids (Green/Yellow/Red).
Ability to multi‑task in a fast‑paced environment, prioritizing tasks based on urgency.
Strong organizational, leadership, and communication skills.
Ability to travel frequently between facilities and hospitals.
Experience in community outreach and business development, including participation in local events and organizations.
Strong computer skills including Teams, Outlook, Word, Excel.
Education, Licensure and Experience
Current Driver’s License.
Minimum of 3–5 years of experience in admissions, marketing, or a related field within the SNF industry.
Reporting Relationships
Reports to President of Sales and Development, Melanie Bravo.
Benefits Highlights
Private Health Care Plan (Medical, Dental, Vision).
UKG Wallet – Work Today, Get Paid Tomorrow.
Life Insurance.
Employee Assistance Program.
Training & Development Opportunities.
Compensation Base salary range: $85,000 – $105,000 per year.
Location Seattle / Tacoma, WA.
Equal Opportunity Employer Evergreen Healthcare Group is an Equal Opportunity Employer.
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Job Summary Responsible for the full admissions cycle, building relationships with referral sources, and driving census growth through community outreach and hospital partnerships. Includes hospital bedside visits, market ownership, and strategic collaborations that enhance patient flow and facility visibility.
Essential Functions
Manage and oversee the referral conversion process across assigned SNFs, ensuring timely follow‑up and smooth transitions.
Conduct hospital bedside visits to evaluate current and potential patients for admission into the SNF.
Build and maintain strong relationships with hospitals, physicians, discharge planners, social workers, and case managers.
Lead community outreach efforts, participating in local organizations to strengthen market presence.
Attend hospital post‑acute collaborative meetings to identify opportunities for partnership and clinical programming.
Identify partnership opportunities with hospitals for clinical programming and niche marketing to increase referrals.
Communicate daily with facility admissions personnel, Executive Directors, and the Regional Director of Marketing on census status and referral updates.
Identify barriers that hinder census growth and work proactively to resolve them.
Facilitate referral conversions into admissions by working closely with discharge planners and case managers to ensure all paperwork is completed and patients are transitioned smoothly.
Participate in daily stand‑up meetings at assigned facilities at least once a week to stay informed of facility operations and collaborate with the team.
Enter referrals into the PCC CRM system and ensure accurate and timely follow‑up.
Provide admission coverage at designated facilities when staff are on PTO/sick or absent.
Other Duties
Other duties as assigned and appropriate to the position.
Knowledge, Skills and Abilities
Full knowledge of the SNF admission process, including referral review, lead entry into PCC CRM, and admission paperwork management.
Proven experience building and maintaining relationships with hospital referral sources and driving census growth.
Strong understanding of medical terminology and clinical capability grids (Green/Yellow/Red).
Ability to multi‑task in a fast‑paced environment, prioritizing tasks based on urgency.
Strong organizational, leadership, and communication skills.
Ability to travel frequently between facilities and hospitals.
Experience in community outreach and business development, including participation in local events and organizations.
Strong computer skills including Teams, Outlook, Word, Excel.
Education, Licensure and Experience
Current Driver’s License.
Minimum of 3–5 years of experience in admissions, marketing, or a related field within the SNF industry.
Reporting Relationships
Reports to President of Sales and Development, Melanie Bravo.
Benefits Highlights
Private Health Care Plan (Medical, Dental, Vision).
UKG Wallet – Work Today, Get Paid Tomorrow.
Life Insurance.
Employee Assistance Program.
Training & Development Opportunities.
Compensation Base salary range: $85,000 – $105,000 per year.
Location Seattle / Tacoma, WA.
Equal Opportunity Employer Evergreen Healthcare Group is an Equal Opportunity Employer.
#J-18808-Ljbffr