Crossing Hurdles
Overview
Crossing Hurdles is a global recruitment firm that assists our clients to hire the best talent.
About the Company: It leads the world in AV networking media, pioneering the way people see and hear. Their products seamlessly manage hundreds of audio and video channels over a single network, making them the industry standard. Their technology is used by major companies and institutions such as the Sydney Opera House, NFL Media Headquarters, Microsoft, and even a 900-year-old cathedral featured in Harry Potter.
Iris by them is a cooperative operating system for cameras that enables seamless control, automation, and cloud management of video devices at scale. By abstracting hardware complexity and providing a unified software layer, they are revolutionizing how consumers interact with and derive value from their camera infrastructure. This innovation significantly simplifies managing and operating complex AV systems across various environments.
Location & Compensation
Location
- New York, United States
Hybrid
- Potentially 1-2 days in-person in NYC
Compensation
- $140,000 - $210,000 plus Stock
YOE
- 5+ years of experience in SaaS marketing for both B2B and potentially B2C or Partner marketing at separate companies.
What you’ll do
Develop and execute customer acquisition strategies across paid and organic channels (email, paid social, content, SEO, video, influencer, and referral marketing).
Optimize and scale social and digital ad campaigns (Meta, Google, LinkedIn, YouTube, TikTok).
Design and launch loyalty, referral, and ambassador programs to drive customer retention and advocacy.
Create engaging content in both long and short-form video, blog posts, and social media to drive brand awareness and engagement.
Manage and grow social media presence (Twitter/X, LinkedIn, YouTube, TikTok, Instagram).
Lead influencer marketing campaigns with creators, streamers, and video professionals.
Coordinate video production for marketing campaigns, product launches, and case studies.
Develop joint marketing campaigns with partners (camera manufacturers, software integrations, distributors).
Own conference & event marketing, including booth strategy, lead capture, and follow-up.
Set up and optimize marketing tech stack, leveraging the latest AI-driven tools for automation and efficiency.
Analyze and report on marketing performance, tracking KPIs to drive data-driven decisions.
Manage relationships with agencies, freelancers, and contractors to scale execution.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Software Development
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About the Company: It leads the world in AV networking media, pioneering the way people see and hear. Their products seamlessly manage hundreds of audio and video channels over a single network, making them the industry standard. Their technology is used by major companies and institutions such as the Sydney Opera House, NFL Media Headquarters, Microsoft, and even a 900-year-old cathedral featured in Harry Potter.
Iris by them is a cooperative operating system for cameras that enables seamless control, automation, and cloud management of video devices at scale. By abstracting hardware complexity and providing a unified software layer, they are revolutionizing how consumers interact with and derive value from their camera infrastructure. This innovation significantly simplifies managing and operating complex AV systems across various environments.
Location & Compensation
Location
- New York, United States
Hybrid
- Potentially 1-2 days in-person in NYC
Compensation
- $140,000 - $210,000 plus Stock
YOE
- 5+ years of experience in SaaS marketing for both B2B and potentially B2C or Partner marketing at separate companies.
What you’ll do
Develop and execute customer acquisition strategies across paid and organic channels (email, paid social, content, SEO, video, influencer, and referral marketing).
Optimize and scale social and digital ad campaigns (Meta, Google, LinkedIn, YouTube, TikTok).
Design and launch loyalty, referral, and ambassador programs to drive customer retention and advocacy.
Create engaging content in both long and short-form video, blog posts, and social media to drive brand awareness and engagement.
Manage and grow social media presence (Twitter/X, LinkedIn, YouTube, TikTok, Instagram).
Lead influencer marketing campaigns with creators, streamers, and video professionals.
Coordinate video production for marketing campaigns, product launches, and case studies.
Develop joint marketing campaigns with partners (camera manufacturers, software integrations, distributors).
Own conference & event marketing, including booth strategy, lead capture, and follow-up.
Set up and optimize marketing tech stack, leveraging the latest AI-driven tools for automation and efficiency.
Analyze and report on marketing performance, tracking KPIs to drive data-driven decisions.
Manage relationships with agencies, freelancers, and contractors to scale execution.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Software Development
#J-18808-Ljbffr