Miro
Head of Lifecycle Marketing and Education
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Head of Lifecycle Marketing and Education
role at
Miro
About the Team The Miro Lifecycle and Education team architects and delivers scalable, digital‑first customer experiences that accelerate value realization for all Miro users and customers. Operating across three strategic work streams—Journeys & Engagement, Educational Content & Programs, and User Onboarding & AI Acceleration—we drive onboarding, adoption, engagement, and expansion through best‑in‑class educational content and data‑driven user journey orchestration. The team sits at the intersection of product, customer success, and revenue growth, directly influencing Miro’s ability to deliver personalized experiences to millions of users globally.
About the Role This leadership role owns the complete roadmap and strategic approach for Lifecycle & Education Marketing functions. You will be accountable for building and scaling enablement and lifecycle management programs through specialized teams while maintaining direct oversight of tactical implementation.
Key Accountabilities
Own and drive the comprehensive roadmap and strategic approach for Lifecycle & Education Marketing.
Define long‑term vision while maintaining hands‑on involvement in execution planning and delivery.
Ensure strategic initiatives translate into measurable business outcomes across all customer segments.
Full accountability for the performance and results of the lifecycle function, guiding and developing team managers.
Establish performance metrics and ensure consistent delivery against strategic objectives.
What You’ll Do
Serve as a key member on the Marketing Leadership team, contributing to marketing strategy and go‑to‑market planning.
Partner extensively with Customer Success, Sales, Campaigns, Digital teams, and Product for seamless integration of customer experience initiatives.
Champion adoption of automation and personalization technologies for meaningful engagements.
Lead three functions: Database Health & Omni‑Channel Lifecycle Nurture, Customer Journey Strategy & Content, and Customer Channel Management & Optimization.
Oversee programs that scale onboarding, adoption, renewal, and expansion across tiered customer segments.
Design and execute tiered customer architecture with intelligent automation and AI‑driven personalization.
What You’ll Need
7‑10 years of Customer Experience/Success/Marketing experience with 3‑5 years leading teams of 15+ members.
Proven track record building scalable programs for 1,000+ accounts.
SaaS/subscription experience with database, content, and channel team leadership.
Cross‑functional coordination experience within marketing or customer success organizations.
Platform proficiencies in customer success platforms, marketing automation, and BI tools.
Automation and AI‑driven personalization expertise.
Strategic vision aligning customer experience with marketing and customer success objectives.
Senior leadership communication for C‑level audiences.
Benefits
401(k) matching + competitive equity package.
Excellent medical, dental, and vision health benefits.
Fertility & family forming benefits.
Flexible time off.
Lunch, snacks, and drinks provided in the office.
Well‑being benefit and WFH equipment allowance.
Annual learning and development allowance.
Up to $2,000 of charitable donation matches each year.
Salary Range The reasonably estimated salary range for this role in New York is $184,800 to $231,000. Final compensation and total package components will be based on individual factors such as the candidate’s skills, qualifications, and experience.
About Miro Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform’s infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co‑headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies worldwide.
Diversity & Inclusion We strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission—Empower teams to create the next big thing—guides our focus on diverse and inclusive teams. We invite all talent with different demography, identities, and styles to step in and step closer together, building a more diverse Miro. Everyone is welcomed to apply.
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Head of Lifecycle Marketing and Education
role at
Miro
About the Team The Miro Lifecycle and Education team architects and delivers scalable, digital‑first customer experiences that accelerate value realization for all Miro users and customers. Operating across three strategic work streams—Journeys & Engagement, Educational Content & Programs, and User Onboarding & AI Acceleration—we drive onboarding, adoption, engagement, and expansion through best‑in‑class educational content and data‑driven user journey orchestration. The team sits at the intersection of product, customer success, and revenue growth, directly influencing Miro’s ability to deliver personalized experiences to millions of users globally.
About the Role This leadership role owns the complete roadmap and strategic approach for Lifecycle & Education Marketing functions. You will be accountable for building and scaling enablement and lifecycle management programs through specialized teams while maintaining direct oversight of tactical implementation.
Key Accountabilities
Own and drive the comprehensive roadmap and strategic approach for Lifecycle & Education Marketing.
Define long‑term vision while maintaining hands‑on involvement in execution planning and delivery.
Ensure strategic initiatives translate into measurable business outcomes across all customer segments.
Full accountability for the performance and results of the lifecycle function, guiding and developing team managers.
Establish performance metrics and ensure consistent delivery against strategic objectives.
What You’ll Do
Serve as a key member on the Marketing Leadership team, contributing to marketing strategy and go‑to‑market planning.
Partner extensively with Customer Success, Sales, Campaigns, Digital teams, and Product for seamless integration of customer experience initiatives.
Champion adoption of automation and personalization technologies for meaningful engagements.
Lead three functions: Database Health & Omni‑Channel Lifecycle Nurture, Customer Journey Strategy & Content, and Customer Channel Management & Optimization.
Oversee programs that scale onboarding, adoption, renewal, and expansion across tiered customer segments.
Design and execute tiered customer architecture with intelligent automation and AI‑driven personalization.
What You’ll Need
7‑10 years of Customer Experience/Success/Marketing experience with 3‑5 years leading teams of 15+ members.
Proven track record building scalable programs for 1,000+ accounts.
SaaS/subscription experience with database, content, and channel team leadership.
Cross‑functional coordination experience within marketing or customer success organizations.
Platform proficiencies in customer success platforms, marketing automation, and BI tools.
Automation and AI‑driven personalization expertise.
Strategic vision aligning customer experience with marketing and customer success objectives.
Senior leadership communication for C‑level audiences.
Benefits
401(k) matching + competitive equity package.
Excellent medical, dental, and vision health benefits.
Fertility & family forming benefits.
Flexible time off.
Lunch, snacks, and drinks provided in the office.
Well‑being benefit and WFH equipment allowance.
Annual learning and development allowance.
Up to $2,000 of charitable donation matches each year.
Salary Range The reasonably estimated salary range for this role in New York is $184,800 to $231,000. Final compensation and total package components will be based on individual factors such as the candidate’s skills, qualifications, and experience.
About Miro Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform’s infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co‑headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies worldwide.
Diversity & Inclusion We strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission—Empower teams to create the next big thing—guides our focus on diverse and inclusive teams. We invite all talent with different demography, identities, and styles to step in and step closer together, building a more diverse Miro. Everyone is welcomed to apply.
#J-18808-Ljbffr