Miro
Head of Lifecycle Marketing and Education
2 days ago Be among the first 25 applicants
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About The Team
The Miro Lifecycle and Education team architects and delivers scalable, digital‑first customer experiences that accelerate value realization for all Miro users and customers. Operating across three strategic work streams—Journeys & Engagement, Educational Content & Programs, and User Onboarding & AI Acceleration—we drive onboarding, adoption, engagement, and expansion through best‑in‑class educational content and data‑driven user journey orchestration. Guided by principles of objective‑driven design, impact at scale, and customer‑centric growth, this highly specialized team sits at the intersection of product, customer success, and revenue growth, directly influencing Miro’s ability to deliver personalized experiences to millions of users globally. The leader joining this team will lead a high‑impact organization that shapes the future of how Miro engages, educates, and grows its customer base.
About The Role
This role will drive strategic vision and hands‑on execution for customer activation, onboarding, adoption, engagement, renewal support, and expansion across Miro’s tiered customer segments. It owns the roadmap and strategic approach for Lifecycle & Education Marketing functions.
Key Accountabilities
Own and drive the comprehensive roadmap and strategic approach for Lifecycle & Education Marketing
Define long‑term vision while maintaining hands‑on involvement in execution planning and delivery
Ensure strategic initiatives translate into measurable business outcomes across all customer segments
Function Performance & Team Management
Full accountability for the performance and results of the Lifecycle & Education Marketing function
Actively guide and develop team managers to optimize their tactical execution plans
Provide hands‑on leadership in critical initiatives while empowering team managers to drive day‑to‑day operations
Establish performance metrics and ensure consistent delivery against strategic objectives through effective team oversight
What You’ll Do
Marketing Leadership Team: Serve as a key member contributing to marketing strategy and go‑to‑market planning on the Marketing Leadership team
Cross‑functional Collaboration: Partner extensively with Customer Success, Sales, Campaigns, Digital teams, and Product via release practices for seamless integration of customer experience initiatives
Technology Innovation: Champion adoption of automation and personalization technologies for meaningful engagements and intelligent triggers
Senior Leadership Team Management: Lead three functions—Database Health & Omni‑Channel Lifecycle Nurture, Customer Journey Strategy & Content, and Customer Channel Management & Optimization
Database Health & Lifecycle Nurture Team
Customer data quality, segmentation analytics, and AI‑driven lifecycle campaigns
Channel analytics, A/B testing, and omnichannel experience optimization
Database hygiene, behavioral tracking, and real‑time engagement automation
Personalized onboarding sequences and intelligent nurture tracks
Digital channel strategy and engagement platform management with automation/personalization focus
Advanced email automation, in‑app messaging, and personalized outreach triggers based on health scoring models, risk identification, and predictive analytics supporting Sales/Customer Success retention and renewal strategies
Customer Journey Strategy & Content Team
Customer journey mapping, content strategy, and educational program creation
Academy program development, help center optimization, and scaled learning initiatives
Futures: Utilize learning content to source training data showing how humans work through complex problems with focused, logical data sets for AI/ML applications
Includes how‑to’s, custom and/or broad‑base webinars, and certification programs
Aligns delivery based on Marketing Campaign strategy and Digital team execution for consistent messaging and coordinated timing
Customer Lifecycle Excellence
Onboarding: Scalable programs reducing time‑to‑value across investment tiers (first 90‑day focus)
Adoption & Engagement: Health monitoring and engagement frameworks driving MAU (creator and capabilities) growth
Renewal Support: Support Sales/Customer Success/Renewal strategies through trigger‑based notifications and automated alerts
Expansion: Data‑driven identification of upsell/cross‑sell opportunities and investment tier progression (PQA and new product upgrades)
Digital Coverage: 100% digital coverage with personalized experiences at scale
Tiered Customer Architecture
Architect differentiated programs across investment levels (User, Team Lead, Team, Organization across Miro investment levels)
Scalable engagement models through intelligent automation and AI‑driven personalization
Sophisticated journey mapping with automated triggers and measurable outcomes per tier
Product Qualified Account development through behavioral analytics and targeted interventions
What You’ll Need
Leadership & Experience
7–10 years Customer Experience/Success/Marketing experience with 3–5 years leading teams (15+ members)
Proven track record building scalable programs serving 1,000+ accounts
SaaS/subscription experience with database, content, and channel team leadership
Cross‑functional coordination experience within marketing or customer success organizations
Technical & Strategic Expertise
Platform Proficiencies: Customer Success platforms, marketing automation, BI tools (Gainsight, HubSpot, Marketo, Looker, etc.)
Automation Leadership: AI‑driven personalization engines, ML‑powered triggers, intelligent orchestration
Training Data Analytics: Experience structuring learning content for high‑quality training data capturing human problem‑solving methodologies
Data‑driven decision making: Strong predictive modeling, segmentation, and automated decision‑making capabilities
Senior Leadership Competencies
Strategic vision aligning customer experience with marketing and customer success objectives
Cross‑functional integration skills with Customer Success, Sales, Marketing Campaigns, Digital teams, and Product practices
Senior leadership communication for C‑level audiences and external representation
Operational excellence driving complex initiatives across marketing functions
What’s In It For You
Competitive equity package
Health insurance for you and your family
Corporate pension plan
Lunch, snacks and drinks provided in the office
Wellbeing benefit and WFH equipment allowance
Annual learning and development allowance to grow your skills and career
Opportunity to work for a globally diverse team
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform’s infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co‑headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
Miro is a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check Out More About Life At Miro
YouTube: https://www.youtube.com/@lifeatmiro
Blog: https://miro.com/careers/life-at-miro/all/
Instagram: https://www.instagram.com/mirohq/
Miro strives to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission— Empower teams to create the next big thing— is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
#J-18808-Ljbffr
Get AI-powered advice on this job and more exclusive features.
About The Team
The Miro Lifecycle and Education team architects and delivers scalable, digital‑first customer experiences that accelerate value realization for all Miro users and customers. Operating across three strategic work streams—Journeys & Engagement, Educational Content & Programs, and User Onboarding & AI Acceleration—we drive onboarding, adoption, engagement, and expansion through best‑in‑class educational content and data‑driven user journey orchestration. Guided by principles of objective‑driven design, impact at scale, and customer‑centric growth, this highly specialized team sits at the intersection of product, customer success, and revenue growth, directly influencing Miro’s ability to deliver personalized experiences to millions of users globally. The leader joining this team will lead a high‑impact organization that shapes the future of how Miro engages, educates, and grows its customer base.
About The Role
This role will drive strategic vision and hands‑on execution for customer activation, onboarding, adoption, engagement, renewal support, and expansion across Miro’s tiered customer segments. It owns the roadmap and strategic approach for Lifecycle & Education Marketing functions.
Key Accountabilities
Own and drive the comprehensive roadmap and strategic approach for Lifecycle & Education Marketing
Define long‑term vision while maintaining hands‑on involvement in execution planning and delivery
Ensure strategic initiatives translate into measurable business outcomes across all customer segments
Function Performance & Team Management
Full accountability for the performance and results of the Lifecycle & Education Marketing function
Actively guide and develop team managers to optimize their tactical execution plans
Provide hands‑on leadership in critical initiatives while empowering team managers to drive day‑to‑day operations
Establish performance metrics and ensure consistent delivery against strategic objectives through effective team oversight
What You’ll Do
Marketing Leadership Team: Serve as a key member contributing to marketing strategy and go‑to‑market planning on the Marketing Leadership team
Cross‑functional Collaboration: Partner extensively with Customer Success, Sales, Campaigns, Digital teams, and Product via release practices for seamless integration of customer experience initiatives
Technology Innovation: Champion adoption of automation and personalization technologies for meaningful engagements and intelligent triggers
Senior Leadership Team Management: Lead three functions—Database Health & Omni‑Channel Lifecycle Nurture, Customer Journey Strategy & Content, and Customer Channel Management & Optimization
Database Health & Lifecycle Nurture Team
Customer data quality, segmentation analytics, and AI‑driven lifecycle campaigns
Channel analytics, A/B testing, and omnichannel experience optimization
Database hygiene, behavioral tracking, and real‑time engagement automation
Personalized onboarding sequences and intelligent nurture tracks
Digital channel strategy and engagement platform management with automation/personalization focus
Advanced email automation, in‑app messaging, and personalized outreach triggers based on health scoring models, risk identification, and predictive analytics supporting Sales/Customer Success retention and renewal strategies
Customer Journey Strategy & Content Team
Customer journey mapping, content strategy, and educational program creation
Academy program development, help center optimization, and scaled learning initiatives
Futures: Utilize learning content to source training data showing how humans work through complex problems with focused, logical data sets for AI/ML applications
Includes how‑to’s, custom and/or broad‑base webinars, and certification programs
Aligns delivery based on Marketing Campaign strategy and Digital team execution for consistent messaging and coordinated timing
Customer Lifecycle Excellence
Onboarding: Scalable programs reducing time‑to‑value across investment tiers (first 90‑day focus)
Adoption & Engagement: Health monitoring and engagement frameworks driving MAU (creator and capabilities) growth
Renewal Support: Support Sales/Customer Success/Renewal strategies through trigger‑based notifications and automated alerts
Expansion: Data‑driven identification of upsell/cross‑sell opportunities and investment tier progression (PQA and new product upgrades)
Digital Coverage: 100% digital coverage with personalized experiences at scale
Tiered Customer Architecture
Architect differentiated programs across investment levels (User, Team Lead, Team, Organization across Miro investment levels)
Scalable engagement models through intelligent automation and AI‑driven personalization
Sophisticated journey mapping with automated triggers and measurable outcomes per tier
Product Qualified Account development through behavioral analytics and targeted interventions
What You’ll Need
Leadership & Experience
7–10 years Customer Experience/Success/Marketing experience with 3–5 years leading teams (15+ members)
Proven track record building scalable programs serving 1,000+ accounts
SaaS/subscription experience with database, content, and channel team leadership
Cross‑functional coordination experience within marketing or customer success organizations
Technical & Strategic Expertise
Platform Proficiencies: Customer Success platforms, marketing automation, BI tools (Gainsight, HubSpot, Marketo, Looker, etc.)
Automation Leadership: AI‑driven personalization engines, ML‑powered triggers, intelligent orchestration
Training Data Analytics: Experience structuring learning content for high‑quality training data capturing human problem‑solving methodologies
Data‑driven decision making: Strong predictive modeling, segmentation, and automated decision‑making capabilities
Senior Leadership Competencies
Strategic vision aligning customer experience with marketing and customer success objectives
Cross‑functional integration skills with Customer Success, Sales, Marketing Campaigns, Digital teams, and Product practices
Senior leadership communication for C‑level audiences and external representation
Operational excellence driving complex initiatives across marketing functions
What’s In It For You
Competitive equity package
Health insurance for you and your family
Corporate pension plan
Lunch, snacks and drinks provided in the office
Wellbeing benefit and WFH equipment allowance
Annual learning and development allowance to grow your skills and career
Opportunity to work for a globally diverse team
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform’s infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co‑headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
Miro is a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check Out More About Life At Miro
YouTube: https://www.youtube.com/@lifeatmiro
Blog: https://miro.com/careers/life-at-miro/all/
Instagram: https://www.instagram.com/mirohq/
Miro strives to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission— Empower teams to create the next big thing— is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
#J-18808-Ljbffr