Launch That
Overview
We are seeking a skilled Paid Media Specialist to lead and optimize our paid digital marketing efforts across multiple in-house brands in the legal and healthcare sectors. This role will manage campaigns on Google, Bing, Meta (Facebook/Instagram), and other channels to drive qualified leads and conversions. The ideal candidate is both strategic and hands-on, data-driven, creative, and relentlessly focused on ROI. If this sounds like you, please submit your resume! Day-to-Day
Develop and execute multi-channel PPC campaigns from strategy through launch, across search, display, and social platforms (Google Ads, Microsoft/Bing, Facebook/Instagram) to meet lead generation and conversion goals. Continuously monitor and optimize campaign performance using analytics tools, making data-driven adjustments to maximize ROI and conversion rates. Conduct thorough keyword research, competitor analysis, and audience targeting to inform campaign strategy and ad copy optimizations. Manage and allocate monthly budget across campaigns, ensuring efficient spend and achievement of target CPA/CPL while maximizing results. Quality Impact
Perform A/B testing on ad creatives, copy, and landing pages to improve click-through rates and conversion outcomes. Implement and refine retargeting strategies to re-engage past visitors and improve conversion volume. Stay up-to-date with industry trends, search engine and social media ad platform updates, and best practices in paid media, proactively testing new channels or tactics to drive continuous improvement. Team Impact
Work collaboratively with team members in your department and cross-departmentally to gain diverse viewpoints, identify needs, pool strengths and insights, and evaluate data for inclusive goal completion to benefit the team and company's strategic goals. Collaborate cross-functionally with a paid media team to ensure all PPC initiatives support broader marketing goals and compliance standards. Prepare and present regular performance reports (weekly/monthly), providing actionable insights and strategic recommendations to stakeholders based on campaign data. Preferred Qualifications & Skills
3+ years managing PPC/Paid Media campaigns with proven ROI. Expert in Google Ads and major social platforms (Meta, LinkedIn), with strong skills in bidding strategies, targeting, and campaign optimization. Data-driven marketer with Google Analytics expertise; skilled at analyzing insights, problem-solving, and turning data into actionable results. Clear communicator, able to simplify complex data and present results effectively to stakeholders. Highly organized and detail-oriented; strong at multitasking, prioritizing, and adapting in a fast-paced environment. Self-motivated and proactive, with a results-focused mindset and the ability to learn, share knowledge, and embrace new technologies and automation. Professional, adaptable, and receptive to feedback; able to apply direction with accuracy and innovation. Culture champion An individual who exemplifies our core values and cultural values, like honesty, trust, good work ethic, and pursuit of continuous self-improvement. These are demonstrated through expertise, professionalism, and being able to work autonomously. A patient and strategic thinker with the keen ability to prioritize and focus. Bonus Qualifications
Bachelor’s degree in Marketing, Advertising, or related field. Experience in regulated industries (healthcare, legal, etc.). About Launch That
Launch That was founded in 2007 as an entrepreneurial digital marketing startup and has grown to almost 100 professionals in Orlando. We invest in our people and community. Benefits and Culture
Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members. We offer 100% employer-paid short- and long-term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401k retirement plan, paid volunteer opportunities, and more. Company-wide Holiday Break from December 24 to January 1. Hybrid flexible workplace: work-from-home opportunities with 3 in-office days (Mon, Wed, Thu) and 2 WFH days (Tue, Fri). This position will work in the office Monday, Wednesday, and Thursday, with ongoing flexibility for life events. Our mission, team, culture, and flexible workplace support a collaborative environment with opportunities to grow. Why Work @ Launch That?
Our Mission and Vision: Launch That aims to build the most valuable digital brands by connecting people to extraordinary resources. Our Team: A talented group with deep experience in digital industries across competitive business lines. Our Culture: A close-knit, interactive environment with a focus on relationships and collaboration, community involvement, and celebrations of success. Our Flexible Workplace: Ongoing flexibility to balance life responsibilities with work responsibilities. Our Office: A modern workspace with amenities for comfort and collaboration.
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We are seeking a skilled Paid Media Specialist to lead and optimize our paid digital marketing efforts across multiple in-house brands in the legal and healthcare sectors. This role will manage campaigns on Google, Bing, Meta (Facebook/Instagram), and other channels to drive qualified leads and conversions. The ideal candidate is both strategic and hands-on, data-driven, creative, and relentlessly focused on ROI. If this sounds like you, please submit your resume! Day-to-Day
Develop and execute multi-channel PPC campaigns from strategy through launch, across search, display, and social platforms (Google Ads, Microsoft/Bing, Facebook/Instagram) to meet lead generation and conversion goals. Continuously monitor and optimize campaign performance using analytics tools, making data-driven adjustments to maximize ROI and conversion rates. Conduct thorough keyword research, competitor analysis, and audience targeting to inform campaign strategy and ad copy optimizations. Manage and allocate monthly budget across campaigns, ensuring efficient spend and achievement of target CPA/CPL while maximizing results. Quality Impact
Perform A/B testing on ad creatives, copy, and landing pages to improve click-through rates and conversion outcomes. Implement and refine retargeting strategies to re-engage past visitors and improve conversion volume. Stay up-to-date with industry trends, search engine and social media ad platform updates, and best practices in paid media, proactively testing new channels or tactics to drive continuous improvement. Team Impact
Work collaboratively with team members in your department and cross-departmentally to gain diverse viewpoints, identify needs, pool strengths and insights, and evaluate data for inclusive goal completion to benefit the team and company's strategic goals. Collaborate cross-functionally with a paid media team to ensure all PPC initiatives support broader marketing goals and compliance standards. Prepare and present regular performance reports (weekly/monthly), providing actionable insights and strategic recommendations to stakeholders based on campaign data. Preferred Qualifications & Skills
3+ years managing PPC/Paid Media campaigns with proven ROI. Expert in Google Ads and major social platforms (Meta, LinkedIn), with strong skills in bidding strategies, targeting, and campaign optimization. Data-driven marketer with Google Analytics expertise; skilled at analyzing insights, problem-solving, and turning data into actionable results. Clear communicator, able to simplify complex data and present results effectively to stakeholders. Highly organized and detail-oriented; strong at multitasking, prioritizing, and adapting in a fast-paced environment. Self-motivated and proactive, with a results-focused mindset and the ability to learn, share knowledge, and embrace new technologies and automation. Professional, adaptable, and receptive to feedback; able to apply direction with accuracy and innovation. Culture champion An individual who exemplifies our core values and cultural values, like honesty, trust, good work ethic, and pursuit of continuous self-improvement. These are demonstrated through expertise, professionalism, and being able to work autonomously. A patient and strategic thinker with the keen ability to prioritize and focus. Bonus Qualifications
Bachelor’s degree in Marketing, Advertising, or related field. Experience in regulated industries (healthcare, legal, etc.). About Launch That
Launch That was founded in 2007 as an entrepreneurial digital marketing startup and has grown to almost 100 professionals in Orlando. We invest in our people and community. Benefits and Culture
Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members. We offer 100% employer-paid short- and long-term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401k retirement plan, paid volunteer opportunities, and more. Company-wide Holiday Break from December 24 to January 1. Hybrid flexible workplace: work-from-home opportunities with 3 in-office days (Mon, Wed, Thu) and 2 WFH days (Tue, Fri). This position will work in the office Monday, Wednesday, and Thursday, with ongoing flexibility for life events. Our mission, team, culture, and flexible workplace support a collaborative environment with opportunities to grow. Why Work @ Launch That?
Our Mission and Vision: Launch That aims to build the most valuable digital brands by connecting people to extraordinary resources. Our Team: A talented group with deep experience in digital industries across competitive business lines. Our Culture: A close-knit, interactive environment with a focus on relationships and collaboration, community involvement, and celebrations of success. Our Flexible Workplace: Ongoing flexibility to balance life responsibilities with work responsibilities. Our Office: A modern workspace with amenities for comfort and collaboration.
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