Solenis
EU Regional Marketing – Industrial (m/f/d)
The European Regional Marketing Manager – Industrial Solutions is responsible for all the industrial water treatment segments in the Europe region. The role will develop and implement the regional market segment growth strategies that align with the overall global growth segment strategies, delivering actionable marketing plans, expanding the innovation pipeline, and launching new products in the region.
The position is based in Central Europe, with a preference for Germany, and reports directly to the European Director leading the Market Manager & Application Expert team.
Duties & Responsibilities
Develop regional growth strategies to deliver key business targets, namely in F&B, Heavy Industry (with special focus on refinery and petrochemical segment), municipal and middle market.
Analyze key growth trends and customer needs that drive consumption of specialty solutions in target segments.
Analyze industry trends, competitive threats, expansion opportunities and internal performance.
Identify new product development opportunities working with global marketing and technology teams and utilizing new product blueprinting tools.
Collaborate with innovation teams and sales to drive market validation and launch of new products in the region.
Identify and evaluate specific application, product, and service growth opportunities in target segments.
Provide leadership in creating differentiated customer value propositions; develop quantified value propositions and the tools to enable the commercial team to deliver that value to the customer; work with the sales force on value delivery, value selling and value documentation.
Partner with global marketing and regional commercial teams to develop effective marketing programs to introduce new product, applications and service offerings.
Partner with commercial team to develop business which will meet sales and profit objectives for the segment.
Develop regional specific business cases for the introduction of new products and service offerings.
Provide commercial team with marketing support and leadership including sales tools, training, and problem‑solving capability.
Requirements
Graduate degree preferred.
Excellent internal and customer‑facing communication and presentation skills.
Fluent English language skills (written and verbal) are mandatory.
Strong computer skills in MS Word, Excel, and PowerPoint.
Complex problem‑solving – information gathering, identifying root cause/influences, analyzing information, developing and evaluating options, and implementing solutions.
Good organizational and planning skills with attention to process and detail.
Good business sense and analytical skills; confidence to ‘sell’ ideas and projects; results driven.
Able to plan and organize workload against stated priorities, goals, and objectives aligned with strategy.
High energy and drive, team player.
Capacity to melt into a highly engaged, collaborative and supportive team.
Passionate about creating value for customers aligned with their values and strategy.
Flexibility and resilience.
Expertise on water treatment as an application in F&B, Refinery & Petrochemical or Municipal is preferred. Background in/related to chemistry with basic chemistry knowledge and valuable expertise in water treatments is also required.
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The position is based in Central Europe, with a preference for Germany, and reports directly to the European Director leading the Market Manager & Application Expert team.
Duties & Responsibilities
Develop regional growth strategies to deliver key business targets, namely in F&B, Heavy Industry (with special focus on refinery and petrochemical segment), municipal and middle market.
Analyze key growth trends and customer needs that drive consumption of specialty solutions in target segments.
Analyze industry trends, competitive threats, expansion opportunities and internal performance.
Identify new product development opportunities working with global marketing and technology teams and utilizing new product blueprinting tools.
Collaborate with innovation teams and sales to drive market validation and launch of new products in the region.
Identify and evaluate specific application, product, and service growth opportunities in target segments.
Provide leadership in creating differentiated customer value propositions; develop quantified value propositions and the tools to enable the commercial team to deliver that value to the customer; work with the sales force on value delivery, value selling and value documentation.
Partner with global marketing and regional commercial teams to develop effective marketing programs to introduce new product, applications and service offerings.
Partner with commercial team to develop business which will meet sales and profit objectives for the segment.
Develop regional specific business cases for the introduction of new products and service offerings.
Provide commercial team with marketing support and leadership including sales tools, training, and problem‑solving capability.
Requirements
Graduate degree preferred.
Excellent internal and customer‑facing communication and presentation skills.
Fluent English language skills (written and verbal) are mandatory.
Strong computer skills in MS Word, Excel, and PowerPoint.
Complex problem‑solving – information gathering, identifying root cause/influences, analyzing information, developing and evaluating options, and implementing solutions.
Good organizational and planning skills with attention to process and detail.
Good business sense and analytical skills; confidence to ‘sell’ ideas and projects; results driven.
Able to plan and organize workload against stated priorities, goals, and objectives aligned with strategy.
High energy and drive, team player.
Capacity to melt into a highly engaged, collaborative and supportive team.
Passionate about creating value for customers aligned with their values and strategy.
Flexibility and resilience.
Expertise on water treatment as an application in F&B, Refinery & Petrochemical or Municipal is preferred. Background in/related to chemistry with basic chemistry knowledge and valuable expertise in water treatments is also required.
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