Cleverpup
Marketing & Social Media Manager (New York)
Cleverpup, New York, New York, United States, 10261
Company Description
Cleverpup is a new design-forward brand reinventing everyday essentials for modern dog owners.
Founded by the creators of the global baby brand Skip Hop, we bring decades of proven success in building beloved consumer brands. Our mission is to create beautifully designed, highly functional products that make life with dogs easier, smarter, and more joyful. Since launching at the end of 2024, weve gained strong early traction through our DTC site, major online retail channels, and a growing base of independent retailers. As we expand our reach, were looking for a talented, entrepreneurial marketing leader to help build this next chapter.
The Opportunity Were hiring a Marketing & Social Media Manager to lead Cleverpups brand storytelling, community growth, and omnichannel marketing efforts. This is a high-impact, hands-on role that blends social media, partnerships, email, content, traditional marketing, and grassroots brand building. You'll help define how Cleverpup shows up across digital and real-world touchpoints, from Instagram to in-store demos to nonprofit activations.
What You'll Do Own day-to-day content and community management across Instagram, TikTok, and other platforms Plan and manage a cohesive content calendar spanning product launches, storytelling, education, and community moments Create and edit native short-form video content
both behind and in front of the camera Engage with our audience via DMs, comments, tags, and reposts Develop and maintain influencer and ambassador relationships
both paid and unpaid
and brief creators for campaigns Launch and manage ambassador and affiliate programs to grow community reach Build and maintain a growing UGC library to power both organic and paid campaigns Lead grassroots marketing strategy including pop-ups, nonprofit activations, retail events, gifting, and in-person community moments Manage email marketing content and cadence in collaboration with founders and growth team Develop co-marketing and sponsorship opportunities with brand and nonprofit partners Support creative development for paid social and onsite campaigns (Shopify, Amazon) Coordinate messaging across lifecycle channels including email and SMS Track KPIs including engagement, follower growth, conversion, and event performance
Who You Are 5+ years of experience in marketing, social media, and brand management Proven experience managing and growing social media accounts with measurable results Experience with influencer strategy, partnerships, and ambassador program developmentStrong email marketing skills. Familiarity with Shopify and managing brand marketing across DTC and retail touchpoints Strong storytelling and copywriting instincts, with excellent attention to tone and visual details An eye for design and layout
experience with Canva (or similar tools) is a plus Comfortable producing and editing short-form content using CapCut, Adobe, or similar Well-organized and able to manage multiple content streams and timelines simultaneously Bonus: experience in grassroots or experiential marketing, nonprofit partnerships, or retail campaigns Bonus: you have a dog (or just love them)
Why Join Us Experienced Founders: Created Skip Hop, one of the most successful parenting brands of the last 20 years Strong Early Traction: Active across DTC, major online channels, and growing independent wholesale base Design-Driven Brand: Were not just another pet brand. We stand for thoughtful innovation, quality materials, and products that solve real problems for real dog owners High-Growth Opportunity: Help shape a standout brand at the ground floor and grow with us
Compensation & Details Compensation: Competitive salary + performance-based incentives Location: Based in New York City (in-person); occasional local travel for meetings, events, and shoots required Reports to: CEO Works closely with: Founders, Creative, Growth, and Wholesale teams
The Opportunity Were hiring a Marketing & Social Media Manager to lead Cleverpups brand storytelling, community growth, and omnichannel marketing efforts. This is a high-impact, hands-on role that blends social media, partnerships, email, content, traditional marketing, and grassroots brand building. You'll help define how Cleverpup shows up across digital and real-world touchpoints, from Instagram to in-store demos to nonprofit activations.
What You'll Do Own day-to-day content and community management across Instagram, TikTok, and other platforms Plan and manage a cohesive content calendar spanning product launches, storytelling, education, and community moments Create and edit native short-form video content
both behind and in front of the camera Engage with our audience via DMs, comments, tags, and reposts Develop and maintain influencer and ambassador relationships
both paid and unpaid
and brief creators for campaigns Launch and manage ambassador and affiliate programs to grow community reach Build and maintain a growing UGC library to power both organic and paid campaigns Lead grassroots marketing strategy including pop-ups, nonprofit activations, retail events, gifting, and in-person community moments Manage email marketing content and cadence in collaboration with founders and growth team Develop co-marketing and sponsorship opportunities with brand and nonprofit partners Support creative development for paid social and onsite campaigns (Shopify, Amazon) Coordinate messaging across lifecycle channels including email and SMS Track KPIs including engagement, follower growth, conversion, and event performance
Who You Are 5+ years of experience in marketing, social media, and brand management Proven experience managing and growing social media accounts with measurable results Experience with influencer strategy, partnerships, and ambassador program developmentStrong email marketing skills. Familiarity with Shopify and managing brand marketing across DTC and retail touchpoints Strong storytelling and copywriting instincts, with excellent attention to tone and visual details An eye for design and layout
experience with Canva (or similar tools) is a plus Comfortable producing and editing short-form content using CapCut, Adobe, or similar Well-organized and able to manage multiple content streams and timelines simultaneously Bonus: experience in grassroots or experiential marketing, nonprofit partnerships, or retail campaigns Bonus: you have a dog (or just love them)
Why Join Us Experienced Founders: Created Skip Hop, one of the most successful parenting brands of the last 20 years Strong Early Traction: Active across DTC, major online channels, and growing independent wholesale base Design-Driven Brand: Were not just another pet brand. We stand for thoughtful innovation, quality materials, and products that solve real problems for real dog owners High-Growth Opportunity: Help shape a standout brand at the ground floor and grow with us
Compensation & Details Compensation: Competitive salary + performance-based incentives Location: Based in New York City (in-person); occasional local travel for meetings, events, and shoots required Reports to: CEO Works closely with: Founders, Creative, Growth, and Wholesale teams