Social Media Manager Job at broadhead operating llc in Minneapolis

About broadhead.:
At broadhead, we believe bold ideas create meaningful impact. We work with clients who are transforming the way we live and work, and we pride ourselves on being a smart, collaborative team that gets things done and makes a difference.

broadhead has social media team members in Minneapolis, Minnesota, and Delafield, Wisconsin. A qualified candidate can be hired from either market and choose which city they would like to office in. This position would have a hybrid schedule (3 days/week in office; 2 days/week remote is a typical week at broadhead).

Position Summary
You're a social marketer who blends creativity with performance - equally at home building engaging organic content calendars and running high-impact paid campaigns. As Social Media Manager, you'll lead day-to-day content, campaigns, community management, and paid activations - using platform expertise, problem-solving, and analytics to keep clients relevant, grow audiences, and drive measurable results.

This role requires hands-on experience managing significant paid social budgets across multiple social platforms combined with a deep understanding of organic strategy and storytelling. You'll partner closely with performance marketing, media, and PR teams to bring integrated, insight-driven social campaigns to life.

Responsibilities

• Lead day-to-day social media strategy for multiple clients - managing both organic and paid social efforts from planning, community management, through reporting and optimization.
• Develop and execute paid social strategies across platforms, managing budgets, audience segmentation, bidding strategies, and creative testing to maximize performance.
• Serve as the day-to-day paid social expert, advising teams and clients on platform capabilities, performance trends, and optimization opportunities.
• Partner with PR, media, and performance marketing teams to ensure social efforts are integrated into larger brand and campaign strategies.
• Analyze performance metrics across organic and paid channels, delivering clear, actionable reporting and optimization recommendations.
• Stay current on social and performance best practices, platform updates, and cultural trends to keep client strategies fresh and effective.

Requirements

• 2-3+ years of experience in social media marketing, with proven hands-on paid social management experience. Agency experience strongly preferred.
• Demonstrated success managing paid social budgets across multiple social platforms.
• Deep understanding of both organic and paid social, with the ability to balance creative storytelling and performance-driven execution.
• Proficient with social media tools such as Sprout Social and Meta Business Manager.
• Proficient in analytics and reporting, with the ability to distill data into insights and actions.
• Exceptional written communication skills.
• Experience across both B2B and B2C, with the agility to shift tone, tactics, and targeting to meet audience needs.
• Client-facing experience, with strong communication skills and the confidence to present strategy and results.
• Detail-oriented, organized, and able to balance creative thinking with performance-driven execution.

Why broadhead.:
At broadhead, you'll find a place where bold thinking is celebrated, hard work is rewarded, and people come first. We offer a dynamic, inclusive culture where your voice is heard, your talents are valued, and your growth is a priority.

Compensation Details:
The salary range for this position is $52,000 - $56,000. Our employees are eligible for a full package of traditional benefits including medical, dental, vision, life, and disability insurance. We are a hybrid work company (3 days/week in-office, 2 days/week remote is a typical week at broadhead) with Paid Time Off, paid holidays, and 401(k) matching. In addition, we provide paid parental leave, performance-based bonuses, employee stipends, and gym access. Employees can receive employer contributions to HSAs, FSAs, and Student Loan Debt Repayment benefits.