Yokogawa Fluid Imaging Technologies
Overview
Join to apply for the
Marketing Director
role at
Yokogawa Fluid Imaging Technologies . Voted one of the "Best Places to Work in Maine" for the eighth year, we are looking for talented professionals to join our rapidly growing team. With our innovative FlowCam technology and artificial intelligence platform, Yokogawa Fluid Imaging Technologies is the global leader in flow imaging microscopy solutions for the Life Sciences industry. We make meaningful differences in the world by helping scientists develop new and safer pharmaceutical products, improve the quality of drinking water, and assist researchers in their understanding of marine and freshwater systems, among many other uses. As a key member of the Executive Leadership Team, the Marketing Director will lead the global marketing and product strategy for Yokogawa Fluid Imaging Technologies’ full product portfolio. This role is central to shaping the future direction of the business, ensuring profitable growth, and bringing winning products to market. The Marketing Director will foster strong collaboration between Marketing and Sales to build and execute a strategic marketing plan, product and application roadmap, and customer-focused communications that drive sales. This leader will be responsible for translating market insights into actionable strategies that elevate our brand, expand our reach, grow revenue, and strengthen our competitive position. The ideal candidate will bring a strong technical foundation—preferably from an instrumentation or life sciences company—and a deep expertise in the industries we serve, including pharmaceutical development, marine sciences, water research, and environmental monitoring. A passion for understanding and meeting customer needs is essential. Primary Duties and Responsibilities
Drive strategy execution, strategic marketing, and communications aligned with the corporate objectives. Analyze market trends, customer experience, and sales team insights to shape effective marketing strategies. Drive growth initiatives and product positioning in evolving global markets. Lead by driving collaboration cross-functionally to ensure achievement of corporate goals while demonstrating core values that include respect, value creation, collaboration, integrity, and gratitude. Develop innovative strategies to attract new customers and expand market share. Meet or exceed all assigned KPI metrics and maintain alignment with corporate business objectives as outlined in the annual business plan and strategic vision. Manage department budgets and resource planning. Manage the Applications Lab, including sample analysis. Direct ongoing improvements to our world-class FlowCam training program, including FlowCam University and creating new training opportunities. Experience and Technical Requirements
10+ years of life science/biotech/pharmaceutical, and/or aquatics industry experience Demonstrated broad and deep understanding of scientific instrumentation and market segments in the life science industries Proven ability to develop and execute business plans within a commercial scientific instrumentation or related market A demonstrated capacity for strategic planning, as well as tactical implementation Proven ability to lead collaboration and accept and incorporate new ideas into strategies Proficient marketing analytics experience Strong knowledge of digital marketing campaigns, including SEO Strong technical acumen and excellent communication skills, both written and verbal Strong technical writing experience Strong presentation skills, both in-person and virtual Proven record of successful product management Ph.D. degree in science preferred Physical Requirements
This position involves working in and moving around an office environment, lab, and assembly production environment. It involves extensive use of a computer. This role involves constant communication with employees and business stakeholders. On occasion, work outside of regular business hours may be required. With or without reasonable accommodation, be able to: Work in office environment Use telecommunication tools Work in an engineering laboratory and occasional laboratory and assembly production environment Lift an instrument (up to 50 lbs) Benefits
We offer a complete benefits package, including medical, dental, vision, STD/LTD, life insurance, 401k matching, tuition reimbursement, paid time off, maternity leave, and corporate wellness programs and more. Location & Salary
Portland, ME. Salary range: $100,000 - $150,000.
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Join to apply for the
Marketing Director
role at
Yokogawa Fluid Imaging Technologies . Voted one of the "Best Places to Work in Maine" for the eighth year, we are looking for talented professionals to join our rapidly growing team. With our innovative FlowCam technology and artificial intelligence platform, Yokogawa Fluid Imaging Technologies is the global leader in flow imaging microscopy solutions for the Life Sciences industry. We make meaningful differences in the world by helping scientists develop new and safer pharmaceutical products, improve the quality of drinking water, and assist researchers in their understanding of marine and freshwater systems, among many other uses. As a key member of the Executive Leadership Team, the Marketing Director will lead the global marketing and product strategy for Yokogawa Fluid Imaging Technologies’ full product portfolio. This role is central to shaping the future direction of the business, ensuring profitable growth, and bringing winning products to market. The Marketing Director will foster strong collaboration between Marketing and Sales to build and execute a strategic marketing plan, product and application roadmap, and customer-focused communications that drive sales. This leader will be responsible for translating market insights into actionable strategies that elevate our brand, expand our reach, grow revenue, and strengthen our competitive position. The ideal candidate will bring a strong technical foundation—preferably from an instrumentation or life sciences company—and a deep expertise in the industries we serve, including pharmaceutical development, marine sciences, water research, and environmental monitoring. A passion for understanding and meeting customer needs is essential. Primary Duties and Responsibilities
Drive strategy execution, strategic marketing, and communications aligned with the corporate objectives. Analyze market trends, customer experience, and sales team insights to shape effective marketing strategies. Drive growth initiatives and product positioning in evolving global markets. Lead by driving collaboration cross-functionally to ensure achievement of corporate goals while demonstrating core values that include respect, value creation, collaboration, integrity, and gratitude. Develop innovative strategies to attract new customers and expand market share. Meet or exceed all assigned KPI metrics and maintain alignment with corporate business objectives as outlined in the annual business plan and strategic vision. Manage department budgets and resource planning. Manage the Applications Lab, including sample analysis. Direct ongoing improvements to our world-class FlowCam training program, including FlowCam University and creating new training opportunities. Experience and Technical Requirements
10+ years of life science/biotech/pharmaceutical, and/or aquatics industry experience Demonstrated broad and deep understanding of scientific instrumentation and market segments in the life science industries Proven ability to develop and execute business plans within a commercial scientific instrumentation or related market A demonstrated capacity for strategic planning, as well as tactical implementation Proven ability to lead collaboration and accept and incorporate new ideas into strategies Proficient marketing analytics experience Strong knowledge of digital marketing campaigns, including SEO Strong technical acumen and excellent communication skills, both written and verbal Strong technical writing experience Strong presentation skills, both in-person and virtual Proven record of successful product management Ph.D. degree in science preferred Physical Requirements
This position involves working in and moving around an office environment, lab, and assembly production environment. It involves extensive use of a computer. This role involves constant communication with employees and business stakeholders. On occasion, work outside of regular business hours may be required. With or without reasonable accommodation, be able to: Work in office environment Use telecommunication tools Work in an engineering laboratory and occasional laboratory and assembly production environment Lift an instrument (up to 50 lbs) Benefits
We offer a complete benefits package, including medical, dental, vision, STD/LTD, life insurance, 401k matching, tuition reimbursement, paid time off, maternity leave, and corporate wellness programs and more. Location & Salary
Portland, ME. Salary range: $100,000 - $150,000.
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