NinjaOne
About the Role
As the Sr. Product Marketing Manager for the MSP Segment, you will own the go-to-market strategy, positioning, and messaging that drive awareness, adoption, and revenue growth across NinjaOne’s Managed Service Provider audience.
You’ll collaborate closely with cross‑functional teams across Product, Sales, Business Development and Revenue Marketing to ensure our storytelling, campaigns, and enablement efforts resonate with MSPs of all sizes and maturity levels.
This role blends strategy and storytelling—requiring both a deep understanding of MSP business models and the ability to translate complex product capabilities into outcomes that help our partners scale, differentiate, and win.
You’ll report to the Director of Downstream Product Marketing and serve as the primary owner of MSP audience messaging that powers campaigns, content, events, and enablement.
Location –
We are flexible on hybrid/remote working from home, if you are located in the USA and reside in one of the following states: CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, or WA.
Preference/Priority will be given to candidates based in Austin, TX or those willing to relocate unassisted.
Travel Requirement –
up to 40% representing NinjaOne at key industry events, product launches, and customer engagements.
What You’ll Be Doing Market‑Driven Differentiation
Act as the voice of the MSP market within NinjaOne—grounding messaging in real‑world partner needs, competitive insights, and emerging industry trends
Collaborate with Product and Upstream PMM to translate technical capabilities into clear, differentiated value propositions for MSPs
Partner with the MSP Segment Leader to ensure all marketing programs are intentional, consistent, and outcome‑driven for the MSP audience
Identify opportunities to evolve NinjaOne’s MSP solutions, pricing bundles, and positioning to align with market trends
Strategic Go‑to‑Market Leadership
Lead GTM strategy for MSP‑focused launches, partnering with Product, Sales, and Marketing to drive awareness and adoption
Build messaging and tools that help both direct sales and partner‑facing teams articulate NinjaOne’s differentiated value in the MSP market
Partner with the Head of MSP partnerships and Sales Enablement to deliver joint workshops, webinars, and training that help MSPs sell more effectively and deepen their client relationships
Sales Enablement
Create MSP‑focused enablement content: pitch decks, solution guides, competitive battlecards, objection‑handling tools, and customer stories
Simplify complex product features and market trends into clear, actionable insights, ensuring both internal teams and customers easily understand the value of our MSP‑focused solutions
Deliver training and ongoing support for the sales team to ensure alignment with key MSP messaging and positioning
Build and maintain tools that help articulate product value, including case studies and testimonials from MSP customers
Develop and maintain MSP case studies, testimonials, and reference stories that highlight measurable business outcomes
Thought Leadership & Market Influence
Help position NinjaOne as the most trusted platform for modern MSPs, driving narrative ownership through strategic storytelling and thought leadership
Contribute to industry content (e.g., whitepapers, reports, webinars, community panels) alongside the Head of MSP Partnerships and MSP Segment Leader
Represent NinjaOne at key MSP industry events and in analyst briefings, podcasts, or panels
Cultivate relationships with MSP influencers and partners to strengthen NinjaOne’s credibility and brand in the MSP ecosystem
Analytics, Insights, and Operations
Monitor market dynamics, competitive trends, and partner feedback to refine positioning and campaign strategy
Track and report performance of MSP‑focused launches and initiatives, tying results to pipeline and revenue impact
Maintain and optimize messaging frameworks, campaign BOMs, and enablement tools to ensure consistency across teams and regions
Partner with Revenue Orchestration, Demand Gen, and Segment Marketing to ensure integrated reporting and learning loops
Tech‑savvy: well‑versed in using essential tools like Microsoft, Confluence, Highspot, Salesloft, Pardot, Zoom, Asana, and Salesforce
Other duties as needed
About You
5+ years of experience in product marketing, particularly in B2B software, IT management, or MSP‑focused technology
Over 3 years spent in the MSP space, developing a strong understanding of its business model, challenges, and buyer personas
Crafting compelling messaging and executing go‑to‑market strategies, complemented by strong presentation skills and experience delivering impactful presentations to all levels
Collaborated closely with sales enablement, content creation, and demand generation teams, with a particular strength in demand generation
Translating complex technical concepts into clear, accessible messaging
Managing cross‑functional projects in dynamic environments, driving consistent results
Data‑driven decision‑making supported by a strong analytical background and market research experience
Building and scaling processes, ensuring they’re streamlined and efficient
Coaching and supporting both sales and customer teams with patience and empathy
Excited to help others understand the intricacies of the MSP world and believe in the power of relationship‑building to drive success
Recognized as a thought leader in the MSP space, using market influence to elevate both the company and yourself
Bonus points if professionally fluent in German, French, or Japanese
About Us NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 30,000 customers.
The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers.
NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support.
NinjaOne is #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management.
What You’ll Love
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full‑time work that is hybrid remote.
We offer a comprehensive benefits package, including medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work‑life balance with unlimited PTO.
We reward your work with opportunities for growth and advancement.
Additional Information This position is not eligible for Visa sponsorship.
Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago.
We will consider all qualified candidates who reside outside of the city proper or are willing to self‑relocate.
Starting pay for the successful applicant depends on a variety of job‑related factors, including but not limited to location, market demands, experience, job‑related knowledge, and skills.
The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, and PTO.
For roles based in California, Colorado, Maryland, New Jersey or Washington the base salary hiring range for this position is $150,000 to $180,000 per year.
For roles based in New York, the base salary hiring range is likewise $150,000 to $180,000 per year.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law.
We are committed to providing an inclusive and diverse work environment.
#J-18808-Ljbffr
You’ll collaborate closely with cross‑functional teams across Product, Sales, Business Development and Revenue Marketing to ensure our storytelling, campaigns, and enablement efforts resonate with MSPs of all sizes and maturity levels.
This role blends strategy and storytelling—requiring both a deep understanding of MSP business models and the ability to translate complex product capabilities into outcomes that help our partners scale, differentiate, and win.
You’ll report to the Director of Downstream Product Marketing and serve as the primary owner of MSP audience messaging that powers campaigns, content, events, and enablement.
Location –
We are flexible on hybrid/remote working from home, if you are located in the USA and reside in one of the following states: CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, or WA.
Preference/Priority will be given to candidates based in Austin, TX or those willing to relocate unassisted.
Travel Requirement –
up to 40% representing NinjaOne at key industry events, product launches, and customer engagements.
What You’ll Be Doing Market‑Driven Differentiation
Act as the voice of the MSP market within NinjaOne—grounding messaging in real‑world partner needs, competitive insights, and emerging industry trends
Collaborate with Product and Upstream PMM to translate technical capabilities into clear, differentiated value propositions for MSPs
Partner with the MSP Segment Leader to ensure all marketing programs are intentional, consistent, and outcome‑driven for the MSP audience
Identify opportunities to evolve NinjaOne’s MSP solutions, pricing bundles, and positioning to align with market trends
Strategic Go‑to‑Market Leadership
Lead GTM strategy for MSP‑focused launches, partnering with Product, Sales, and Marketing to drive awareness and adoption
Build messaging and tools that help both direct sales and partner‑facing teams articulate NinjaOne’s differentiated value in the MSP market
Partner with the Head of MSP partnerships and Sales Enablement to deliver joint workshops, webinars, and training that help MSPs sell more effectively and deepen their client relationships
Sales Enablement
Create MSP‑focused enablement content: pitch decks, solution guides, competitive battlecards, objection‑handling tools, and customer stories
Simplify complex product features and market trends into clear, actionable insights, ensuring both internal teams and customers easily understand the value of our MSP‑focused solutions
Deliver training and ongoing support for the sales team to ensure alignment with key MSP messaging and positioning
Build and maintain tools that help articulate product value, including case studies and testimonials from MSP customers
Develop and maintain MSP case studies, testimonials, and reference stories that highlight measurable business outcomes
Thought Leadership & Market Influence
Help position NinjaOne as the most trusted platform for modern MSPs, driving narrative ownership through strategic storytelling and thought leadership
Contribute to industry content (e.g., whitepapers, reports, webinars, community panels) alongside the Head of MSP Partnerships and MSP Segment Leader
Represent NinjaOne at key MSP industry events and in analyst briefings, podcasts, or panels
Cultivate relationships with MSP influencers and partners to strengthen NinjaOne’s credibility and brand in the MSP ecosystem
Analytics, Insights, and Operations
Monitor market dynamics, competitive trends, and partner feedback to refine positioning and campaign strategy
Track and report performance of MSP‑focused launches and initiatives, tying results to pipeline and revenue impact
Maintain and optimize messaging frameworks, campaign BOMs, and enablement tools to ensure consistency across teams and regions
Partner with Revenue Orchestration, Demand Gen, and Segment Marketing to ensure integrated reporting and learning loops
Tech‑savvy: well‑versed in using essential tools like Microsoft, Confluence, Highspot, Salesloft, Pardot, Zoom, Asana, and Salesforce
Other duties as needed
About You
5+ years of experience in product marketing, particularly in B2B software, IT management, or MSP‑focused technology
Over 3 years spent in the MSP space, developing a strong understanding of its business model, challenges, and buyer personas
Crafting compelling messaging and executing go‑to‑market strategies, complemented by strong presentation skills and experience delivering impactful presentations to all levels
Collaborated closely with sales enablement, content creation, and demand generation teams, with a particular strength in demand generation
Translating complex technical concepts into clear, accessible messaging
Managing cross‑functional projects in dynamic environments, driving consistent results
Data‑driven decision‑making supported by a strong analytical background and market research experience
Building and scaling processes, ensuring they’re streamlined and efficient
Coaching and supporting both sales and customer teams with patience and empathy
Excited to help others understand the intricacies of the MSP world and believe in the power of relationship‑building to drive success
Recognized as a thought leader in the MSP space, using market influence to elevate both the company and yourself
Bonus points if professionally fluent in German, French, or Japanese
About Us NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 30,000 customers.
The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers.
NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support.
NinjaOne is #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management.
What You’ll Love
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full‑time work that is hybrid remote.
We offer a comprehensive benefits package, including medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work‑life balance with unlimited PTO.
We reward your work with opportunities for growth and advancement.
Additional Information This position is not eligible for Visa sponsorship.
Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago.
We will consider all qualified candidates who reside outside of the city proper or are willing to self‑relocate.
Starting pay for the successful applicant depends on a variety of job‑related factors, including but not limited to location, market demands, experience, job‑related knowledge, and skills.
The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, and PTO.
For roles based in California, Colorado, Maryland, New Jersey or Washington the base salary hiring range for this position is $150,000 to $180,000 per year.
For roles based in New York, the base salary hiring range is likewise $150,000 to $180,000 per year.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law.
We are committed to providing an inclusive and diverse work environment.
#J-18808-Ljbffr