NinjaOne
About the Role
As the
Sr. Product Marketing Manager
for the
MSP
Segment, you will own the go‑to‑market strategy, positioning, and messaging that drives awareness, adoption, and revenue growth across NinjaOne’s Managed Service Provider (MSP) audience. You’ll collaborate closely with cross‑functional teams across Product, Sales, Business Development and Revenue Marketing to ensure our storytelling, campaigns, and enablement efforts resonate with MSPs of all sizes and maturity levels. This role blends strategy and storytelling—requiring both a deep understanding of MSP business models and the ability to translate complex product capabilities into outcomes that help our partners scale, differentiate, and win. You’ll report to the Director of Downstream Product Marketing and serve as the primary owner of MSP audience messaging that powers campaigns, content, events, and enablement.
Location & Travel Flexible hybrid / remote work from home. Candidates located in the USA within the states of
CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, WA . Preference for candidates in Austin, TX or willing to relocate. Travel requirement: up to 40% representing NinjaOne at key industry events, product launches, and customer engagements.
What You’ll Be Doing Market-Driven Differentiation
Act as the voice of the MSP market within NinjaOne—grounding messaging in real‑world partner needs, competitive insights, and emerging industry trends.
Collaborate with Product and Upstream PMM to translate technical capabilities into clear, differentiated value propositions for MSPs.
Partner with the MSP Segment Leader to ensure all marketing programs are intentional, consistent, and outcome‑driven for the MSP audience.
Identify opportunities to evolve NinjaOne’s MSP solutions, pricing bundles, and positioning to align with market trends.
Strategic Go‑to‑Market Leadership
Lead GTM strategy for MSP‑focused launches, partnering with Product, Sales, and Marketing to drive awareness and adoption.
Build messaging and tools that help both direct sales and partner‑facing teams articulate NinjaOne’s differentiated value in the MSP market.
Partner with the Head of MSP partnerships and Sales Enablement to deliver joint workshops, webinars, and training that help MSPs sell more effectively and deepen their client relationships.
Sales Enablement
Create MSP‑focused enablement content: pitch decks, solution guides, competitive battlecards, objection‑handling tools, and customer stories.
Simplify complex product features and market trends into clear, actionable insights, ensuring both internal teams and customers easily understand the value of our MSP‑focused solutions.
Deliver training and ongoing support for the sales team to ensure alignment with key MSP messaging and positioning.
Build and maintain tools that help articulate product value, including case studies and testimonials from MSP customers.
Develop and maintain MSP case studies, testimonials, and reference stories that highlight measurable business outcomes.
Thought Leadership & Market Influence
Help position NinjaOne as the most trusted platform for modern MSPs, driving narrative ownership through strategic storytelling and thought leadership.
Contribute to industry content (e.g., whitepapers, reports, webinars, community panels) alongside the Head of MSP Partnerships and MSP Segment Leader.
Represent NinjaOne at key MSP industry events and in analyst briefings, podcasts, or panels.
Cultivate relationships with MSP influencers and partners to strengthen NinjaOne’s credibility and brand in the MSP ecosystem.
Analytics, Insights, and Operations
Monitor market dynamics, competitive trends, and partner feedback to refine positioning and campaign strategy.
Track and report performance of MSP‑focused launches and initiatives, tying results to pipeline and revenue impact.
Maintain and optimize messaging frameworks, campaign BOMs, and enablement tools to ensure consistency across teams and regions.
Partner with Revenue Orchestration, Demand Gen, and Segment Marketing to ensure integrated reporting and learning loops.
Tech‑savvy: proficient with tools such as Microsoft, Confluence, Highspot, Salesloft, Pardot, Zoom, Asana, and Salesforce.
Other duties as needed.
About You
5+ years of experience in product marketing, particularly in B2B software, IT management, or MSP‑focused technology.
Over 3 years spent in the MSP space with a strong understanding of its business model, challenges, and buyer personas.
Skilled at crafting compelling messaging and executing go‑to‑market strategies; strong presentation skills and experience delivering impactful presentations.
Experience collaborating closely with sales enablement, content creation, and demand generation teams, with a particular strength in demand generation.
Ability to translate complex technical concepts into clear, accessible messaging.
Background managing cross‑functional projects in dynamic environments, driving consistent results.
Data‑driven decision‑making backed by strong analytical background and market research experience.
Efficient in building and scaling processes for streamlined efficiency.
Coaching and supporting sales and customer teams, with patience and empathy.
Passionate about explaining MSP intricacies and building relationships.
Recognized as a thought leader in the MSP space with a track record of elevating the company.
Bonus: professional fluency in German, French, or Japanese.
About Us NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 30,000 customers. The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support. NinjaOne is #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management.
What You’ll Love
Collaborative, kind, and curious community.
Full‑time hybrid remote work with flexible needs honored.
Comprehensive benefits package including medical, dental, and vision insurance.
401(k) plan to help you prepare for your financial future.
Unlimited PTO to prioritize work‑life balance.
Opportunities for growth and advancement.
Additional Information This position is
NOT
eligible for Visa sponsorship.
Due to operational policies, we are unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self‑relocate.
Compensation & Benefits The base salary range for this position is $150,000 to $180,000 per year, varying by location. Additional benefits include medical, dental, vision, 401(k) plan, life insurance, and PTO.
EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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Sr. Product Marketing Manager
for the
MSP
Segment, you will own the go‑to‑market strategy, positioning, and messaging that drives awareness, adoption, and revenue growth across NinjaOne’s Managed Service Provider (MSP) audience. You’ll collaborate closely with cross‑functional teams across Product, Sales, Business Development and Revenue Marketing to ensure our storytelling, campaigns, and enablement efforts resonate with MSPs of all sizes and maturity levels. This role blends strategy and storytelling—requiring both a deep understanding of MSP business models and the ability to translate complex product capabilities into outcomes that help our partners scale, differentiate, and win. You’ll report to the Director of Downstream Product Marketing and serve as the primary owner of MSP audience messaging that powers campaigns, content, events, and enablement.
Location & Travel Flexible hybrid / remote work from home. Candidates located in the USA within the states of
CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, WA . Preference for candidates in Austin, TX or willing to relocate. Travel requirement: up to 40% representing NinjaOne at key industry events, product launches, and customer engagements.
What You’ll Be Doing Market-Driven Differentiation
Act as the voice of the MSP market within NinjaOne—grounding messaging in real‑world partner needs, competitive insights, and emerging industry trends.
Collaborate with Product and Upstream PMM to translate technical capabilities into clear, differentiated value propositions for MSPs.
Partner with the MSP Segment Leader to ensure all marketing programs are intentional, consistent, and outcome‑driven for the MSP audience.
Identify opportunities to evolve NinjaOne’s MSP solutions, pricing bundles, and positioning to align with market trends.
Strategic Go‑to‑Market Leadership
Lead GTM strategy for MSP‑focused launches, partnering with Product, Sales, and Marketing to drive awareness and adoption.
Build messaging and tools that help both direct sales and partner‑facing teams articulate NinjaOne’s differentiated value in the MSP market.
Partner with the Head of MSP partnerships and Sales Enablement to deliver joint workshops, webinars, and training that help MSPs sell more effectively and deepen their client relationships.
Sales Enablement
Create MSP‑focused enablement content: pitch decks, solution guides, competitive battlecards, objection‑handling tools, and customer stories.
Simplify complex product features and market trends into clear, actionable insights, ensuring both internal teams and customers easily understand the value of our MSP‑focused solutions.
Deliver training and ongoing support for the sales team to ensure alignment with key MSP messaging and positioning.
Build and maintain tools that help articulate product value, including case studies and testimonials from MSP customers.
Develop and maintain MSP case studies, testimonials, and reference stories that highlight measurable business outcomes.
Thought Leadership & Market Influence
Help position NinjaOne as the most trusted platform for modern MSPs, driving narrative ownership through strategic storytelling and thought leadership.
Contribute to industry content (e.g., whitepapers, reports, webinars, community panels) alongside the Head of MSP Partnerships and MSP Segment Leader.
Represent NinjaOne at key MSP industry events and in analyst briefings, podcasts, or panels.
Cultivate relationships with MSP influencers and partners to strengthen NinjaOne’s credibility and brand in the MSP ecosystem.
Analytics, Insights, and Operations
Monitor market dynamics, competitive trends, and partner feedback to refine positioning and campaign strategy.
Track and report performance of MSP‑focused launches and initiatives, tying results to pipeline and revenue impact.
Maintain and optimize messaging frameworks, campaign BOMs, and enablement tools to ensure consistency across teams and regions.
Partner with Revenue Orchestration, Demand Gen, and Segment Marketing to ensure integrated reporting and learning loops.
Tech‑savvy: proficient with tools such as Microsoft, Confluence, Highspot, Salesloft, Pardot, Zoom, Asana, and Salesforce.
Other duties as needed.
About You
5+ years of experience in product marketing, particularly in B2B software, IT management, or MSP‑focused technology.
Over 3 years spent in the MSP space with a strong understanding of its business model, challenges, and buyer personas.
Skilled at crafting compelling messaging and executing go‑to‑market strategies; strong presentation skills and experience delivering impactful presentations.
Experience collaborating closely with sales enablement, content creation, and demand generation teams, with a particular strength in demand generation.
Ability to translate complex technical concepts into clear, accessible messaging.
Background managing cross‑functional projects in dynamic environments, driving consistent results.
Data‑driven decision‑making backed by strong analytical background and market research experience.
Efficient in building and scaling processes for streamlined efficiency.
Coaching and supporting sales and customer teams, with patience and empathy.
Passionate about explaining MSP intricacies and building relationships.
Recognized as a thought leader in the MSP space with a track record of elevating the company.
Bonus: professional fluency in German, French, or Japanese.
About Us NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 30,000 customers. The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support. NinjaOne is #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management.
What You’ll Love
Collaborative, kind, and curious community.
Full‑time hybrid remote work with flexible needs honored.
Comprehensive benefits package including medical, dental, and vision insurance.
401(k) plan to help you prepare for your financial future.
Unlimited PTO to prioritize work‑life balance.
Opportunities for growth and advancement.
Additional Information This position is
NOT
eligible for Visa sponsorship.
Due to operational policies, we are unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self‑relocate.
Compensation & Benefits The base salary range for this position is $150,000 to $180,000 per year, varying by location. Additional benefits include medical, dental, vision, 401(k) plan, life insurance, and PTO.
EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
#J-18808-Ljbffr