Genentech
Overview
The Position
Manager, Product Public Relations
| Location: South San Francisco From the beginning, Genentech has been a team of highly dedicated, passionate individuals united around a single purpose and ambitious vision. We aim to deliver better health outcomes for patients while lowering healthcare costs. Our goal is to engage customers to act on behalf of their patients while supporting the rare disease community. We use innovative methods to identify patients who may benefit from treatment and take a highly strategic approach to patient access, helping patients and caregivers navigate the healthcare system. The Opportunity
Under the direction of the Senior Director of Product Public Relations, the Product PR Manager will support the implementation and execution of public relations/communications strategies for Product Public Relations. The PPR Manager will bring innovative, digital-first approaches to our communications strategies and help shape communications strategy and launch plans for late-stage pipeline assets and portfolio. They should demonstrate the ability to take smart risks, solve problems, influence peers and senior leadership, and deliver results. You are a creative and digitally savvy communications professional with a passion for storytelling in the modern media landscape. You are excited by new platforms, comfortable challenging traditional public relations approaches, and have a background in a fast-paced, digital-first environment with multi-channel campaigns that extend beyond traditional earned media. Experience with influencer relations and digital content strategy distinguishes you. You work well independently with a results-driven mindset and thrive in a collaborative environment. Key Accountabilities
Support the Product Public Relations team to execute PPR plans for assigned therapy areas and brands in support of data and regulatory milestones, corporate commitment campaigns, and disease state education programs. Implement end-to-end communications plans leveraging earned media, sponsored content, social media, influencer relations, and owned media channels to engage media, patients, HCPs, consumers, policymakers, advocacy partners, and other external stakeholders. Serve as a public relations expert for one or more products/pipeline assets with a deep understanding of brand objectives. Content planning and creation for corporate digital channels (social media, gene.com) and channel management. Develop and execute influencer strategies that support brand objectives. Basic media relations: proactive media pitching, responding to media inquiries, story monitoring, and relationship engagement with select media. Partner with internal stakeholders including Commercial, Public Affairs & Access, U.S. Medical Affairs, Legal and Regulatory, and cross-functional global counterparts. Execute communications strategies for brand priorities, delivering supervised results according to brand strategic plans. Collaborate with relevant teams to develop, implement, and deliver agreed communication programs/campaigns/activities. Develop and measure metrics/KPIs to track communication impact and drive business outcomes. Foster a culture of continuous improvement and innovation to enhance associated experiences. Manage Public Relations agencies supporting our medicines and oversee related budgets and resources. Who you are
Bachelor’s degree in journalism, public relations, marketing, communications, or related field. Minimum of 6–8 years delivering high-impact communication strategies within a global organization. Strong stakeholder management and ability to work effectively in a matrixed organization across geographical boundaries. Ability to work in agile, cross-functional teams and drive results; resilient and adaptable. Advanced social media experience with planning and creating impactful content. Ability to multitask under pressure with strong organizational skills and adaptability to changing project environments. Proven ability to build effective relationships inside and outside the company. Excellent interpersonal skills; hardworking, collaborative team player and self-starter. Willingness to travel domestically about 25% to 50% of the time. Preferred qualifications
Experience in biotechnology or scientific industries; agency and/or journalism background is a plus. Natural interest in pharmaceutical/biotechnology and healthcare. Relocation benefits are not available for this position. Position requires about 25–50% domestic travel. The expected salary range for this position based on the primary location of California is $106,600.00 – $198,000.00. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. This position is eligible for incentive compensation and benefits as described in the applicable plan. Benefits
Genentech is an equal opportunity employer. It is our policy to employ, promote, and treat employees and applicants on the basis of merit, qualifications, and competence. The company prohibits unlawful discrimination, including discrimination based on protected veteran status, disability status, and in compliance with all applicable laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing the Accommodations for Applicants form.
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The Position
Manager, Product Public Relations
| Location: South San Francisco From the beginning, Genentech has been a team of highly dedicated, passionate individuals united around a single purpose and ambitious vision. We aim to deliver better health outcomes for patients while lowering healthcare costs. Our goal is to engage customers to act on behalf of their patients while supporting the rare disease community. We use innovative methods to identify patients who may benefit from treatment and take a highly strategic approach to patient access, helping patients and caregivers navigate the healthcare system. The Opportunity
Under the direction of the Senior Director of Product Public Relations, the Product PR Manager will support the implementation and execution of public relations/communications strategies for Product Public Relations. The PPR Manager will bring innovative, digital-first approaches to our communications strategies and help shape communications strategy and launch plans for late-stage pipeline assets and portfolio. They should demonstrate the ability to take smart risks, solve problems, influence peers and senior leadership, and deliver results. You are a creative and digitally savvy communications professional with a passion for storytelling in the modern media landscape. You are excited by new platforms, comfortable challenging traditional public relations approaches, and have a background in a fast-paced, digital-first environment with multi-channel campaigns that extend beyond traditional earned media. Experience with influencer relations and digital content strategy distinguishes you. You work well independently with a results-driven mindset and thrive in a collaborative environment. Key Accountabilities
Support the Product Public Relations team to execute PPR plans for assigned therapy areas and brands in support of data and regulatory milestones, corporate commitment campaigns, and disease state education programs. Implement end-to-end communications plans leveraging earned media, sponsored content, social media, influencer relations, and owned media channels to engage media, patients, HCPs, consumers, policymakers, advocacy partners, and other external stakeholders. Serve as a public relations expert for one or more products/pipeline assets with a deep understanding of brand objectives. Content planning and creation for corporate digital channels (social media, gene.com) and channel management. Develop and execute influencer strategies that support brand objectives. Basic media relations: proactive media pitching, responding to media inquiries, story monitoring, and relationship engagement with select media. Partner with internal stakeholders including Commercial, Public Affairs & Access, U.S. Medical Affairs, Legal and Regulatory, and cross-functional global counterparts. Execute communications strategies for brand priorities, delivering supervised results according to brand strategic plans. Collaborate with relevant teams to develop, implement, and deliver agreed communication programs/campaigns/activities. Develop and measure metrics/KPIs to track communication impact and drive business outcomes. Foster a culture of continuous improvement and innovation to enhance associated experiences. Manage Public Relations agencies supporting our medicines and oversee related budgets and resources. Who you are
Bachelor’s degree in journalism, public relations, marketing, communications, or related field. Minimum of 6–8 years delivering high-impact communication strategies within a global organization. Strong stakeholder management and ability to work effectively in a matrixed organization across geographical boundaries. Ability to work in agile, cross-functional teams and drive results; resilient and adaptable. Advanced social media experience with planning and creating impactful content. Ability to multitask under pressure with strong organizational skills and adaptability to changing project environments. Proven ability to build effective relationships inside and outside the company. Excellent interpersonal skills; hardworking, collaborative team player and self-starter. Willingness to travel domestically about 25% to 50% of the time. Preferred qualifications
Experience in biotechnology or scientific industries; agency and/or journalism background is a plus. Natural interest in pharmaceutical/biotechnology and healthcare. Relocation benefits are not available for this position. Position requires about 25–50% domestic travel. The expected salary range for this position based on the primary location of California is $106,600.00 – $198,000.00. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. This position is eligible for incentive compensation and benefits as described in the applicable plan. Benefits
Genentech is an equal opportunity employer. It is our policy to employ, promote, and treat employees and applicants on the basis of merit, qualifications, and competence. The company prohibits unlawful discrimination, including discrimination based on protected veteran status, disability status, and in compliance with all applicable laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing the Accommodations for Applicants form.
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