Maryland Military Department
MSAA Marketing Services Manager
Maryland Military Department, Baltimore, Maryland, United States
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MSAA Marketing Services Manager
role at
Maryland Military Department . 4 days ago – Be among the first 25 applicants.
Introduction Maryland Public Television, commonly known as MPT, is a regional PBS affiliate that broadcasts throughout Maryland and the District of Columbia and into parts of Delaware, Pennsylvania, Virginia, and West Virginia. Headquartered in Owings Mills, MPT operates a full-service advertising agency, the Maryland State Ad Agency (MSAA), which serves the needs of Maryland State agencies seeking to communicate important messages through public service announcements and advertising. Campaigns include messaging about substance disorders, problem gambling, Covid‑19, state trooper recruitments, and the state’s 988 suicide and crisis lifeline.
Location of Position Maryland Public Television – 11767 Owings Mills Blvd., Owings Mills MD 21117
Main Purpose of Job The Marketing Services Manager performs managerial roles for nearly all production-oriented activities associated with the Maryland State Ad Agency (MSAA). The role provides production and traffic management for audio, video, and digital asset development, oversees and manages internal and external professionals—including artistic staff, videographers, editors, designers, and producers—and is responsible for planning and managing all aspects of advertising and marketing from contracting with internal creative services staff and vendors to overseeing the execution of all production. The employee will develop, implement, and manage production budgets, some in the millions of dollars, including content creation, procurement processes, vendor budgets, and all other costs related to MSAA projects. Clients include Maryland State governmental agencies such as the Maryland Department of Health, Maryland Department of Labor, Maryland Emergency Management Agency, Maryland Department of Planning, and others.
Position Duties
Create production strategy, timelines, and budget for each MSAA project.
Set the creative vision by defining the overarching creative strategy for client campaigns.
Manage and mentor a team of creative professionals.
Execute all aspects of client‑related marketing and advertising efforts.
Communicate with media partners/outlets on a regular basis.
Work with procurement team on creating and evaluating RFPs.
Minimum Qualifications
Education: Bachelor’s Degree in marketing, business administration, or a related field.
Experience: Seven (7) years of experience in marketing or a related field, with at least two (2) years in a supervisory role.
Candidates may substitute experience for education on a year-for-year basis.
Resumes will NOT be accepted in lieu of completing the online or paper application.
Licenses, Registrations and Certifications Employees may be assigned duties requiring operation of a motor vehicle and must possess a valid motor vehicle operator’s license in the State of Maryland.
Selection Process Applicants must provide sufficient information on the application to show they meet the qualifications for this recruitment. All required documentation must be submitted by the closing date; information received after that date will not be considered.
Examination Process The examination will consist of a rating of your education, training, and experience as presented on your application and as they relate to the position requirements.
Benefits STATE OF MARYLAND BENEFITS – details are provided during the interview stage.
Further Instructions Online applications are strongly recommended. If you are unable to apply online, the paper application (and supplemental questionnaire) may be submitted to Maryland Public Television – HR at 11767 Owings Mills Blvd., Owings Mills, MD 21117. Paper application materials must be received by the closing date for the recruitment; no postmarks will be accepted.
If additional information is required, the preferred method is to upload. If you are unable to upload, please fax the requested information to 410‑581‑4115. Only additional materials that are required will be accepted. All additional information must be received by the closing date and time.
For questions regarding this recruitment, please contact Aaron Clark at 410‑581‑4267.
If you have difficulty with your user account or have general questions about the online application system, contact the MD Department of Budget and Management, Recruitment and Examination Division at 410‑767‑4850 or
Application.Help@maryland.gov .
Appropriate accommodations for individuals with disabilities are available upon request by calling MD TTY Relay Service 1‑800‑735‑2258.
We thank our Veterans for their service to our country. People with disabilities and bilingual candidates are encouraged to apply. As an equal opportunity employer, Maryland is committed to recruitment, retaining, and promoting employees who reflect the State’s diversity.
#J-18808-Ljbffr
MSAA Marketing Services Manager
role at
Maryland Military Department . 4 days ago – Be among the first 25 applicants.
Introduction Maryland Public Television, commonly known as MPT, is a regional PBS affiliate that broadcasts throughout Maryland and the District of Columbia and into parts of Delaware, Pennsylvania, Virginia, and West Virginia. Headquartered in Owings Mills, MPT operates a full-service advertising agency, the Maryland State Ad Agency (MSAA), which serves the needs of Maryland State agencies seeking to communicate important messages through public service announcements and advertising. Campaigns include messaging about substance disorders, problem gambling, Covid‑19, state trooper recruitments, and the state’s 988 suicide and crisis lifeline.
Location of Position Maryland Public Television – 11767 Owings Mills Blvd., Owings Mills MD 21117
Main Purpose of Job The Marketing Services Manager performs managerial roles for nearly all production-oriented activities associated with the Maryland State Ad Agency (MSAA). The role provides production and traffic management for audio, video, and digital asset development, oversees and manages internal and external professionals—including artistic staff, videographers, editors, designers, and producers—and is responsible for planning and managing all aspects of advertising and marketing from contracting with internal creative services staff and vendors to overseeing the execution of all production. The employee will develop, implement, and manage production budgets, some in the millions of dollars, including content creation, procurement processes, vendor budgets, and all other costs related to MSAA projects. Clients include Maryland State governmental agencies such as the Maryland Department of Health, Maryland Department of Labor, Maryland Emergency Management Agency, Maryland Department of Planning, and others.
Position Duties
Create production strategy, timelines, and budget for each MSAA project.
Set the creative vision by defining the overarching creative strategy for client campaigns.
Manage and mentor a team of creative professionals.
Execute all aspects of client‑related marketing and advertising efforts.
Communicate with media partners/outlets on a regular basis.
Work with procurement team on creating and evaluating RFPs.
Minimum Qualifications
Education: Bachelor’s Degree in marketing, business administration, or a related field.
Experience: Seven (7) years of experience in marketing or a related field, with at least two (2) years in a supervisory role.
Candidates may substitute experience for education on a year-for-year basis.
Resumes will NOT be accepted in lieu of completing the online or paper application.
Licenses, Registrations and Certifications Employees may be assigned duties requiring operation of a motor vehicle and must possess a valid motor vehicle operator’s license in the State of Maryland.
Selection Process Applicants must provide sufficient information on the application to show they meet the qualifications for this recruitment. All required documentation must be submitted by the closing date; information received after that date will not be considered.
Examination Process The examination will consist of a rating of your education, training, and experience as presented on your application and as they relate to the position requirements.
Benefits STATE OF MARYLAND BENEFITS – details are provided during the interview stage.
Further Instructions Online applications are strongly recommended. If you are unable to apply online, the paper application (and supplemental questionnaire) may be submitted to Maryland Public Television – HR at 11767 Owings Mills Blvd., Owings Mills, MD 21117. Paper application materials must be received by the closing date for the recruitment; no postmarks will be accepted.
If additional information is required, the preferred method is to upload. If you are unable to upload, please fax the requested information to 410‑581‑4115. Only additional materials that are required will be accepted. All additional information must be received by the closing date and time.
For questions regarding this recruitment, please contact Aaron Clark at 410‑581‑4267.
If you have difficulty with your user account or have general questions about the online application system, contact the MD Department of Budget and Management, Recruitment and Examination Division at 410‑767‑4850 or
Application.Help@maryland.gov .
Appropriate accommodations for individuals with disabilities are available upon request by calling MD TTY Relay Service 1‑800‑735‑2258.
We thank our Veterans for their service to our country. People with disabilities and bilingual candidates are encouraged to apply. As an equal opportunity employer, Maryland is committed to recruitment, retaining, and promoting employees who reflect the State’s diversity.
#J-18808-Ljbffr